Archival Resources in Wisconsin: Descriptive Finding Aids: browse

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WMCA (Radio Station: New York, N.Y.)	Title: WMCA (Radio Station: New York, N.Y.) Records, 1939-1964 Quantity: 15.4 c.f. (15 record center cartons and 1 archives box), 3 disc recordings, and 2 tape recordings Call Number: MCHC64-049; Audio 547A Abstract: Records of WMCA, a leading independent New York City radio station established in 1925. Its balanced and innovative format emphasized popular music, news, up-and-coming talent, and public service features. The collection reflects the station's interest in civic affairs and social action and contains information on two noted programs, The Barry Gray Show, which was one of the first talk-radio programs, and New World A' Coming, which provided a sympathetic look at issues facing African Americans and was inspired by the 1943 book of the same name by black journalist Roi Ottley. Included are background materials, correspondence, administrative records, award files, radio scripts, and audio recordings.
WMTV (Television station: Madison, Wis.)	Title: Public Service Announcements and Commercials, 1951-1969 Quantity: 9.0 cubic feet (approximately 650 reels of 16 mm film in 17 half record center cartons and 2 card boxes) and 3 film cans (16 mm) Call Number: M2015-078; AE 486; AE 568; CC 920 Abstract: Public Service Announcements (PSAs), television spots, and commercials, the bulk of which date from the mid to late 1950s, including spots for the military; various charity and relief organizations; civil rights organizations; Boy and Girl Scouts of America; health organizations; and Wisconsin, the United States and Canadian governmental departments. Commercials included for many major businesses and firms, including Downy, Evinrude Boating, Life Magazine, and Heileman’s Old Style beer.

Creator

Item information

WMCA (Radio Station: New York, N.Y.)

Title: WMCA (Radio Station: New York, N.Y.) Records, 1939-1964
Quantity: 15.4 c.f. (15 record center cartons and 1 archives box), 3 disc recordings, and 2 tape recordings
Call Number: MCHC64-049; Audio 547A
Abstract: Records of WMCA, a leading independent New York City radio station established in 1925. Its balanced and innovative format emphasized popular music, news, up-and-coming talent, and public service features. The collection reflects the station's interest in civic affairs and social action and contains information on two noted programs, The Barry Gray Show, which was one of the first talk-radio programs, and New World A' Coming, which provided a sympathetic look at issues facing African Americans and was inspired by the 1943 book of the same name by black journalist Roi Ottley. Included are background materials, correspondence, administrative records, award files, radio scripts, and audio recordings.

WMTV (Television station: Madison, Wis.)

Title: Public Service Announcements and Commercials, 1951-1969
Quantity: 9.0 cubic feet (approximately 650 reels of 16 mm film in 17 half record center cartons and 2 card boxes) and 3 film cans (16 mm)
Call Number: M2015-078; AE 486; AE 568; CC 920
Abstract: Public Service Announcements (PSAs), television spots, and commercials, the bulk of which date from the mid to late 1950s, including spots for the military; various charity and relief organizations; civil rights organizations; Boy and Girl Scouts of America; health organizations; and Wisconsin, the United States and Canadian governmental departments. Commercials included for many major businesses and firms, including Downy, Evinrude Boating, Life Magazine, and Heileman’s Old Style beer.