The Wallace Meyer Papers consist chiefly of material relating to three large and significant advertising accounts which were handled by Meyer: American Chain and Cable Company, Western Railroads, and Kotex. Included in the collection are proposals, recommendations, and plans of action; inter-office memoranda and correspondence; reports and summaries of publicity activities; and samples and proof pages of advertising. In each case the material presents a full picture of the development of each of the campaigns, from its inception to final form. For instance, while employed by the Charles F. W. Nichols agency, Wallace Meyer had the distinction of being the composer and designer of the first Kotex advertisements. He has carefully annotated the Kotex materials, which include the very first ads, in order to present a clear account of the development of advertising for that product.
The collection has been arranged according to suggestions Meyer included in a letter to Barbara Kaiser of the Historical Society staff, 21 September 1960.
