Wallace Meyer Papers, 1905-1946

Contents List

Container Title
Series: Miscellaneous Materials
Box   1
Folder   1
Chicago, Burlington and Quincy Railroad study, 1916, August.
Scope and Content Note: A study, for promotional purposes, of the Chicago, Burlington and Quincy Railroad prepared by A. W. Prussing and A. W. Meyer, when Meyer was starting his advertising career with J. Walter Thompson Co.
Box   1
Folder   2
Ned Jordan, 1946, May
Scope and Content Note: Material concerning Ned (Edward S.) Jordan, author of the book on advertising, The Inside Story of Adam and Eve, including a letter from Wallace Meyer to Ned Jordan, a longhand reply from Jordan, and a copy of a letter from Joseph H. Finn to Jordan, all written in May, 1946.
Box   1
Folder   3
Booklet, “A Brief Accont of Advertising Agency Service as Offered by Reincke, Meyer and Finn, Inc.”
Box   1
Folder   4
Pamphlet, “Clients of Reincke, Meyer and Finn.”
Series: American Chain and Cable Company, 1905-1946.
Advertising recommendations, conference reports and inter-office memoranda,
Box   1
Folder   5
1925.
Box   1
Folder   6
1927-1928.
Box   1
Folder   7
1929-1930.
Box   1
Folder   8
1931-1932.
Box   1
Folder   9
1933.
Box   1
Folder   10
1934-1935.
Box   1
Folder   11
Market Analysis for Weed Chains in 10 Major Trading Areas and 41 Secondary Market Areas, n.d.
Box   2
Folder   1
Advertisements, 1931.
Box   2
Folder   2
Weed Chain advertisements, 1905-1946.
Box   2
Folder   3
Preformed Wire Rope advertising, 1933, 1934.
Series: Western Railroads, 1935-1936.
Box   3
Folder   1
Letter and original Plan of Action soliciting Western Railroads' advertising, 1935.
Box   3
Folder   2
Docket of advertisements; radio, article and merchandising copy; Western Railroad Week copy; copy ideas, 1935.
Box   3
Folder   3
Conference reports, inter-office memoranda, 1935.
Box   3
Folder   4
Memoranda, newspaper copy, Railroad Week.
Box   4
Folder   1
Reports
Scope and Content Note: Proof Book, 1935, containing report of the Executive Committee; complete report on the campaign by the advertising agency; financial summary of expenditure in campaign; how publicity releases were organized and distributed; detailed story of Railroad Week, exhibits of releases, etc.; distributions of advertising in newspapers, magazines, policy publications, farm papers and radio; complete list of newspapers with dates of insertions, exhibits of advertisements, folders, etc.
Box   3
Folder   5
Summary of newspaper publicity for Western Railroads and the Pullman Company, 1936.
Box   3
Folder   6
Report on advertising and publicity, Western Railroads and the Pullman Company, 1936.
Box   4
Folder   2
Proof book containing publicity releases, 1936.
Series: Kotex, 1920-1923.
Box   4
Folder   3
Exhibit of Kotex advertisements, folders, etc.
Box   5
Folder   1
First Kotex advertising file, 1920, 1921
Scope and Content Note: Included are two broadsides containing the first Kotex advertisements and the negative of the first Kotex advertisement placed and delivered to the Ladies Home Journal but recalled by the agency because of the presence of men in the illustration.
Box   5
Folder   2
Work proofs of Kotex advertisements.