Series: Western Railroads, 1935-1936.

Letter and original Plan of Action soliciting Western Railroads' advertising, 1935.

Docket of advertisements; radio, article and merchandising copy; Western Railroad Week copy; copy ideas, 1935.

Conference reports, inter-office memoranda, 1935.

Memoranda, newspaper copy, Railroad Week.

Reports
Scope and Content Note: Proof Book, 1935, containing report of the Executive Committee; complete report on the campaign by the advertising agency; financial summary of expenditure in campaign; how publicity releases were organized and distributed; detailed story of Railroad Week, exhibits of releases, etc.; distributions of advertising in newspapers, magazines, policy publications, farm papers and radio; complete list of newspapers with dates of insertions, exhibits of advertisements, folders, etc.

Summary of newspaper publicity for Western Railroads and the Pullman Company, 1936.

Report on advertising and publicity, Western Railroads and the Pullman Company, 1936.

Proof book containing publicity releases, 1936.