Archival Resources in Wisconsin: Descriptive Finding Aids

Container	Title
	Subseries: Spot Sales and Owned-and-Operated Stations, 1941-1969 Physical Description: 55 boxes (38.6 cubic feet) Scope and Content Note: Spot Sales and Owned-and-Operated Stations include: Spot Sales; Owned-and-Operated Stations; WMAQ Master Logs; WNBC/WNBC-TV; and Western Division Studio Charts.
	Spot Sales, 1945-1956 Physical Description: 7 boxes (3.0 cubic feet) Scope and Content Note: Spot Sales includes: Richard Close Papers; Wilbur Fromm Papers; Morton Gaffin Papers; Richard Golden Papers; and Salesmen's Files.
	Close, Richard. Papers, 1949-1952 Physical Description: 2 boxes (0.8 cubic feet) Scope and Content Note: Papers of a manager of represented stations, which generally concern sales at stations represented by NBC spot sales such as KPTZ, WBZ-TV, WGY-WRGB, and WPTZ and the relations between the network and these stations. Included is material on rates, time allocations, sponsor arrangements, ratings, and program availabilities. Of particular interest are the weekly sales activity reports which pertain to sales activities of individual stations and salesmen. The collection consists of SUBJECT FILES and STATION FILES, both of which are alphabetically arranged.
	General Subject Files
	Advertisers
Box 223 Folder 1	Benrus Watch Company, 1951-1952
Box 223 Folder 2	Bulova Watch Company, 1951-1952
Box 223 Folder 3	Esso, 1952
Box 223 Folder 4	Sun Oil Company, 1952
Box 223 Folder 5	Billings, 1949-1952
Box 223 Folder 6	Budgets, 1952
Box 223 Folder 7	Political Programs, 1952
Box 223 Folder 8-10	Sales Activity Reports (NBC), 1952 March-September
Box 223 Folder 11	Sales Planning Bulletins, 1950-1952
Box 223 Folder 12	Television Rates, 1950-1952
Box 223 Folder 13	Today, 1952
	Station Files
Box 224 Folder 1	KPTV (Portland, Oregon), 1952
Box 224 Folder 2	WBZ-TV (Boston), 1952
	WGY-WRGB (Schenectady), 1952
Box 224 Folder 3	WRGB
Box 224 Folder 4	WGY
Box 224 Folder 5	WNBC, Sales Activity Reports, 1951-1952
Box 224 Folder 6	WPTZ (Philadelphia), 1952
	Fromm, Wilbur. Papers, 1955-1956 Physical Description: 1 box (0.4 cubic feet) Scope and Content Note: Papers of a manager of advertising and promotion, spot sales, who succeeded Morton Gaffin in 1955. The papers are an alphabetically-arranged subject file and include correspondence, memoranda, and promotional material for a number of spot advertising campaigns including one for Monitor.
Box 225 Folder 1	Chain Lightning, 1955
Box 225 Folder 2	Food Merchandising, 1955
Box 225 Folder 3	Monitor, 1955
Box 225 Folder 4	National Association of Food Chains, 1956
Box 225 Folder 5	National Automobile Dealers, 1956
Box 225 Folder 6	National Association of Radio and Television Broadcasters, 1955
Box 225 Folder 7	Promotion and Merchandising Clinic, 1955
Box 225 Folder 8	Radio-Phonic Spot Buying, 1956
Box 225 Folder 9-10	Sold on Spot Promotion, 1955-1956
Box 225 Folder 11	Wide, Wide Window Campaign, 1955-1956
	Gaffin, Morton. Papers, 1952-1956 Physical Description: 2 boxes (0.6 cubic feet) Scope and Content Note: Papers of a spot sales executive who was manager of advertising and promotion and who followed Shepard as director of new business and promotion in 1955. Included are correspondence, memoranda, and promotional material for a number of spot advertising campaigns. Of particular interest is the major market development campaign for RCA. Also of note in Gaffin's papers are presentations developed for the Roscow Barrow study of the network for the FCC and for the introduction of color television broadcasting. The papers are arranged as an alphabetical subject file.
Box 226 Folder 1	Chain Lightning, 1954
Box 226 Folder 2	Color Television Presentations, 1956
Box 226 Folder 3	Crossley Broadcasting Corporation, 1954-1955
Box 226 Folder 4	Denny, Charles, 1955
	FCC Presentation, 1955-1956
Box 226 Folder 5	General
Box 226 Folder 6	Adams, David
Box 226 Folder 7	Clifford, J. M.
Box 226 Folder 8	Heffernan, Joseph
Box 226 Folder 9	Pinkham, Richard
Box 226 Folder 10	Culligan, M. J.
Box 226 Folder 11	Adams, David
Box 226 Folder 12	Denny, Charles
Box 226 Folder 13	Beville, Hugh and Bannister, Harry
Box 226 Folder 14	Sarnoff, Robert
Box 226 Folder 15	Food Merchandising, 1954
Box 226 Folder 16	National Association of Radio & Television Broadcasters, 1954
Box 226 Folder 17	Promotion and Merchandising Clinic, 1954
	RCA
Box 226 Folder 18	1954-1955
Box 227 Folder 1-2	undated
Box 227 Folder 3	Related Items Sales Event Campaign, 1955
Box 227 Folder 4	Reports, 1952-1953
Box 227 Folder 5	Television Data Charts, 1952-1954
	Golden, Richard. Presentations, 1953-1954 Physical Description: 1 box (0.2 cubic feet) Scope and Content Note: Presentations supervised by a manager of sales development and research, spot sales. The papers consist of selections from the various assignments completed, 1953-1954, and they are arranged, in so far as is possible, by job number. The unnumbered presentations are arranged alphabetically by subject. Included with the presentations are correspondence, drafts, and promotional pieces of various kinds which were prepared for prospective advertisers and affiliated stations. The presentations themselves contain information on costs, facilities, market coverage, and ratings. Of particular interest is one presentation for the sale of the Tonight Show in 1953, then only aired locally over WNBC-TV.
Box 228 Folder 1	No. 13, WWJ and WWJ-TV Spot Sales Representation
Box 228 Folder 2	No. 21, KNBH Competitor's Clients
Box 228 Folder 2	No. 31, Summer Business
Box 228 Folder 2	No. 43, Socony
Box 228 Folder 2	No. 55, WMAQ's Plan for Milnet
Box 228 Folder 3	No. 77, Prospects for the Josephine McCarthy Show
Box 228 Folder 3	No. 93, Monsanto Chemical Company
Box 228 Folder 3	No. 115, KSD Plan for Bristol-Myers
Box 228 Folder 3	No. 130, Air Conditioner Industry Prospects
Box 228 Folder 4	No. 134, Hawaiian Sales
Box 228 Folder 5	No. 153, Good Humor
Box 228 Folder 6	No. 173, Seven-up Sales Bandwagon
Box 228 Folder 7	No. 183, Chain Lightning
Box 228 Folder 7	No. 193, Cold Remedies Schedules
Box 228 Folder 8	Direct Mail Contest, undated
Box 228 Folder 9	Nash Dealers, undated
Box 228 Folder 10	Steve Allen's Tonight Show
	Salesmen's Files, 1945-1951 Physical Description: 1 box (1.0 cubic foot) Scope and Content Note: Integrated papers of the spot sales staff, 1945-1951, consisting of ADVERTISER FILES and SUBJECT FILES. The former, which include correspondence, reports, complaints, contracts, orders, and other material relating to spot advertising on NBC radio and television stations, are arranged alphabetically by client or advertising agency. A number of the files are further subdivided by account representative. The subject files, also arranged alphabetically, include standards and practices bulletins, material relating to various broadcasters' association, and other papers concerning spot sales.
	Subject Files
Box 229 Folder 1	Bulletins - Standards and Practices, 1947-1948
Box 229 Folder 2	Kaltenborn, H. V., 1948
Box 229 Folder 3	National Association of Broadcasters, 1948-1949
Box 229 Folder 4	Radio Executives Club
Box 229 Folder 5	Roosevelt, Eleanor, 1950
Box 229 Folder 6	Television-General, 1948
	Advertiser Files
Box 229 Folder 7	American Telephone and Telegraph, 1949
Box 229 Folder 8	Batten, Barton, Durstine & Osborn Inc., 1946-1948
Box 229 Folder 9	Bell Telephone Company, 1947-1948
	Bristol-Myers Company
Box 229 Folder 10	General, 1948-1950
Box 229 Folder 11-12	Phillips, Charles, 1948-1950
Box 229 Folder 13	Donel Foundation Garments, 1949
	Ford Motor Company
	General
Box 229 Folder 14	Television, 1948
Box 229 Folder 15	Radio, 1948, 1950-1951
	Phillips, Charles
Box 229 Folder 16	Local Dealers, 1949
Box 229 Folder 17	Managed and Owned Stations, 1949-1950
	General Foods Corporations
Box 229 Folder 18	General, 1948-1950
Box 229 Folder 19	Close, Richard, 1948-1949
Box 229 Folder 20	Kenyon & Eckhardt Inc., 1948-1949
	Lever Brothers Company
Box 229 Folder 21	General, 1948-1950
Box 229 Folder 22	Close, Richard, 1947-1949
	Dodge, John H.
Box 229 Folder 23	Contracts-Expired, 1948-1949
Box 229 Folder 24-26	General Correspondence, 1945-1948
Box 229 Folder 27	McCann-Erickson Inc., 1948-1950
	“Politicals”
Box 229 Folder 28-29	General Political Correspondence, 1948-1950
Box 229 Folder 30	Republican National Committee (TV), 1948
Box 229 Folder 31	Women's National Republican Club (TV), 1948
Box 229 Folder 32	R. J. Reynolds Tobacco Company, 1948-1950
	Radio Corporation of America (RCA)
Box 229 Folder 33	General, 1949-1950
Box 229 Folder 34	Morrison, Robert, 1950
Box 229 Folder 35	Phillips, Charles, 1948-1950
Box 229 Folder 36	Standard Oil Company of New Jersey, 1948
Box 229 Folder 37	William Esty Company Inc., 1948, 1950
	Owned and Operated Stations, 1951-1956 Physical Description: 5 boxes (1.6 cubic feet) Scope and Content Note: Owned and Operated Stations includes: Donald Bishop Papers; John M. Gaines Papers; H.W. Shepard Papers; and Carleton D. Smith Papers.
	Bishop, Donald. Papers, 1955-1956 Physical Description: 1 box (0.2 cubic feet) Scope and Content Note: Papers of a director of publicity and community services, owned-and-operated stations division, which are arranged as an alphabetical subject file. Of interest is the correspondence and memoranda dealing with the promotion of color television broadcasting particularly at WMAQ-WNBQ and with public service programming at the various owned and operated stations.
Box 230 Folder 1	Color Television Broadcasting, 1956
Box 230 Folder 2	Community Relations Department Proposal, 1956
Box 230 Folder 3	“Impact Public Service” Campaign, 1956
Box 230 Folder 4	Journalists Orientation, 1956
Box 230 Folder 5	National Television Week, 1956
Box 230 Folder 6	Public Service Programming, 1956
Box 230 Folder 7	Spot Sales Department, 1955-1956
Box 230 Folder 8	Syndicated Script Service, 1956
Box 230 Folder 9	Today, 1956
	WMAQ-WNBQ
Box 230 Folder 10	General, 1956
Box 230 Folder 11	Color Television Broadcasting, 1956
Box 230 Folder 12	WRC/WRC-TV, 1956
Box 230 Folder 13	Westinghouse Corporation, 1956
	Gaines, John M. Papers, 1951-1953 Physical Description: 1 box (0.4 cubic feet) Scope and Content Note: Papers of the vice-president in charge of owned-and-operated stations. The papers, which date largely from 1952, divide into STATION FILES and SUBJECT FILES, both of which are alphabetically arranged. Consisting largely of correspondence, memoranda, and some presentations, the collection concerns spot sales and programming at various owned and operated stations throughout the country such as WMAQ-WNBQ, KOA/KOA-TV, and KNBH.
	Subject Files
Box 231 Folder 1	General Correspondence, 1952
Box 231 Folder 2	J. Walter Thompson
Box 231 Folder 3	Miscellaneous Schedules, 1952, undated
Box 231 Folder 4	Legal Department, 1952-1953
Box 231 Folder 5	Programming, 1952
Box 231 Folder 6	“Saturation-Half the Nation” Project, 1952
Box 231 Folder 7	Spot Sales Department, 1952-1953
Box 231 Folder 8	Syndication, 1952
Box 231 Folder 9	Tex and Jinx, 1952
Box 231 Folder 10	Wire Services, 1952
	Station Files
Box 231 Folder 11	Chicago, WMAQ-WNBQ, 1952-1953
Box 231 Folder 12	Cleveland, WGAG, 1952
Box 231 Folder 13	Dallas, WFAA, 1952
Box 231 Folder 14	Denver, KOA/KOA-TV, 1951-1952
Box 231 Folder 15	Hollywood, WNBH, 1951-1952
Box 231 Folder 16	Los Angeles, KFI, 1952-1953
Box 231 Folder 17	Philadelphia, WPTZ, 1952
Box 231 Folder 18	New York, WNBC-WNBT, 1952
Box 231 Folder 19	Schenectady, WGY, 1952
Box 231 Folder 20	Washington, D.C., WRC/WRC-TV, 1953
	Shepard, H. W. Papers, 1953-1956 Physical Description: 1 box (0.4 cubic feet) Scope and Content Note: Papers of an owned-and-operated stations division executive who held the titles of director of new business promotion, spot sales, and director of business promotion, owned-and-operated stations. The papers reflect both responsibilities, although the bulk of the material pertains to the former. The earlier material includes correspondence and memoranda for several spot advertising campaigns. Of particular note is the material promoting RCA. There are also files on the international operations of the spot sales office, which include data on budget and finance, and on the network-wide reorganization of the advertising function. The later material includes documentation on the reaction of the O & O department to the decline of radio. The collection is arranged as an alphabetical subject file.
Box 232 Folder 1	“Blanket Plan,” 1956
Box 232 Folder 2	Budget, 1953-1954
Box 232 Folder 3	“Doldrums to Dollars,” Saturday Programming Campaign, 1954
Box 232 Folder 4	Foreign Programming Exchanges and Sales, 1956
Box 232 Folder 5	Merchandising, 1956
Box 232 Folder 6	Miscellany, 1954-1956
Box 232 Folder 7	O & O Management Meeting, 1954
Box 232 Folder 8	O & O Radio Network Committee, 1956
Box 232 Folder 9	Promotional Managers Clinic, 1954
Box 232 Folder 10	Radio Rate Card Committee, 1956
Box 232 Folder 11-13	RCA, 1953-1954
Box 232 Folder 14	Reorganization, 1954
Box 232 Folder 15	“Sold on Spot” Campaign, 1954
Box 232 Folder 16	Starch, Daniel, 1954
Box 232 Folder 17	Trade Paper Readership Survey, 1954
Box 232 Folder 18	Wine Industry Study, 1954
Box 232 Folder 19	“Weekend Workshop” Campaign, 1954
	Smith, Carleton D. (1905-). Papers, 1952 Physical Description: 2 boxes (0.6 cubic feet) Scope and Content Note: Papers of a vice-president and director of operations of the owned-and-operated stations division. Although both Smith and John Gaines held the title of vice-president concurrently, Smith appears subordinate in the organizational structure. The papers are comprised of STATIONS FILES and SUBJECT FILES, both of which are arranged alphabetically. Like Gaines, Smith's collection reflects his general responsibility for spot sales and programming structure at stations such as KOA/KOA-TV and WRC-WNBW.
	Subject Files
Box 233 Folder 1	Block Programming
Box 233 Folder 2	Broadcast Advertising Bureau
Box 233 Folder 3	Broido, Theodore
Box 233 Folder 4	Bomar, Lawrence, and Associates
Box 233 Folder 5	Channel Identification
Box 233 Folder 6	Continuity Acceptance
Box 233 Folder 7	Co-operative Program Promotion
Box 233 Folder 8	Election Coverage
Box 233 Folder 9	Engineering, Facilities Etc.
Box 233 Folder 10	Football
Box 233 Folder 11	Merchandising
Box 233 Folder 12	Miscellany
Box 233 Folder 13	NARTB
Box 233 Folder 14	Programming
Box 233 Folder 15	Ratings
Box 233 Folder 16	Reports
Box 233 Folder 17	Schedules
Box 233 Folder 18	Spot Sales Department
	Stations Files
Box 233 Folder 19	Chicago, WMAG-WNBQ
Box 234 Folder 1	Denver, KOA/KOA-TV
Box 234 Folder 2	New York, WNBC-WNBT
Box 234 Folder 3	Portland, Oregon, KPTV
Box 234 Folder 4	Schenectady, WRGB-WGY
Box 234 Folder 5	Washington, D.C., WRC-WNBW
	WMAQ Master Logs, 1941-1944 Physical Description: 8 boxes (7.4 cubic feet) Scope and Content Note: Master logs for material broadcast from Chicago radio station WMAQ. Included within the interrupted run, 1941-1944, are advertising and program continuity, news copy, and scripts for Chicago-produced programs and some network programs such as Bachelor's Children, Backstage Wife, The Bartons, The Guiding Light, Lonely Women, Ma Perkins, The Story of Mary Marlin and Road of Life.
Box 235 Folder 1-20	1941 February 24-28 Note: Log for February 28 ends at 15:59 hrs.
Box 236 Folder 1-7	1941 February 28-March 2 Note: Log for February 28 starts at 16:00 hrs.
Box 236 Folder 8-24	1941 September 8-September 11 Note: Log for September 11 ends at 16:45 hrs.
Box 237 Folder 1-10	1941 September 11-14 Note: Log for September 11 starts at 16:45 hrs.
Box 237 Folder 11-12	1941 December 7
Box 237 Folder 12-23	1942 February 24-26
Box 238 Folder 1-13	1942 February 27-March 2
Box 238 Folder 14-29	1942 September 8-September 11
Box 239 Folder 1-7	1942 September 12-September 14
Box 239 Folder 8-26	1943 February 24-March 1
Box 240 Folder 1-3	1943 March 2
Box 240 Folder 4-23	1943 September 8-September 14
Box 241 Folder 1-20	1944 February 24-March 1
Box 242 Folder 1-7	1944 June 6-8
	WNBC/WNBC-TV, 1943-1969 Physical Description: 35 boxes (26.6 cubic feet) Scope and Content Note: WNBC/WNBC-TV includes: Ted Cott Papers; Arthur Hamilton Papers; Richard Heffner Papers; Steve Krantz Papers; Logs; Thomas B. McFadden Papers; News Scripts; Robert B. Patt Papers; Hamilton Shea Papers.
	Cott, Ted (1917-1973). Papers, 1950-1953 Physical Description: 2 boxes (0.6 cubic feet) Scope and Content Note: Papers of a WRCA/WRCA-TV general manager and vice-president who joined the NBC organization in 1950. The papers consist of memoranda and correspondence with advertisers and members of the audience. In general the files concern local advertising, promotion, programming (including such shows as Tex and Jinx), and relations with the network, and they are arranged alphabetically as SUBJECT FILES and PROGRAM FILES. Prominent correspondents include David Dubinsky (Box 243, Folder 11), Cole Porter (Box 243, Folder 10), and Leopold Stokowski (Box 243, Folder 16). Further papers may be found in the radio network files.
	Subject Files
Box 243 Folder 1	American Federation of Radio Artists, 1950
Box 243 Folder 2	Audience Mail, 1951-1953
Box 243 Folder 3	Broadcast Music Inc., 1950, 1952
Box 243 Folder 4	Film, 1950-1953
Box 243 Folder 5	FM, 1950-1952
Box 243 Folder 6	Goldwyn, Samuel, 1950
Box 243 Folder 7	National Association of Broadcasters, 1950-1951
Box 243 Folder 8	News Programming, 1950-1953
Box 243 Folder 9	Political Programs, 1953
Box 243 Folder 10	Programming-General, 1950-1953
Box 243 Folder 11	Public Service Programming, 1950-1952
Box 243 Folder 12	Ratings, 1951
Box 243 Folder 13	Reports, 1950
Box 243 Folder 14-15	Sales and Promotion, 1950-1953
Box 243 Folder 16	Stokowski, Leopold, 1950
Box 243 Folder 17	Television, 1951-1952
	Program Files
Box 244 Folder 1	Bill Stern Show, 1950
Box 244 Folder 2	Eleanor Roosevelt Show, 1950-1951
Box 244 Folder 3	Inside Our Schools, 1952
Box 244 Folder 4	Life in New York, 1952
Box 244 Folder 5	Longines Symphonette, 1950, 1952
Box 244 Folder 6	Lucky Strike Light-up Time, 1953
Box 244 Folder 7	Music Through the Night, 1952
Box 244 Folder 8	See For Yourself, 1952
Box 244 Folder 9	Skitch Henderson's Six O'Clock Club, 1950
Box 244 Folder 10	Steve Allen Show, 1953
Box 244 Folder 11	Tex and Jinx, 1950-1953
Box 244 Folder 12	Through the Enchanted Gate, 1952
	Hamilton, Arthur. Papers, 1956-1958 Physical Description: 2 boxes (0.6 cubic feet) Scope and Content Note: Papers of a station manager of WRCA, consisting of correspondence, reports, financial data, and memoranda about local radio programming, promotion, and sales. Unlike the papers of other executives of WRCA/WRCA-TV for whom the collection contains documentation, there is no program file, because, with the exception of the material on Pulse, most of the programming material is of a general nature.
Box 245 Folder 1	All-Night Radio, 1957
Box 245 Folder 2	Audience Mail, 1957
Box 245 Folder 3	Budget and Financial Material, 1957-1958
Box 245 Folder 4	FCC, 1957
Box 245 Folder 5	Football, 1956-1967
Box 245 Folder 6	Monitor, 1957
Box 246 Folder 1	Music Clearances, 1958
Box 246 Folder 2	National Association of Broadcasters, 1958
Box 246 Folder 3	News Programming, 1956-1957
Box 246 Folder 4	Political Programs, 1956
Box 246 Folder 5-6	Programming-General, 1956-1958
Box 246 Folder 7	Promotion, 1958
Box 246 Folder 8	Pulse, 1956-1957
Box 246 Folder 9	Questionnaires, 1957-1958
Box 246 Folder 10	Rate Cards, 1956-1958
Box 246 Folder 11	Sales, 1957-1958
	Heffner, Richard. Papers, 1956-1959 Physical Description: 2 boxes (2.0 cubic feet) Scope and Content Note Papers of a producer-moderator of the public affairs department of WRCA-TV, consisting entirely of material for the weekly talk show, The Open Mind. Included are GENERAL PAPERS, containing lists of shows and two folders of audience mail, and PROGRAM FILES from May 1956 through July 1959. These files include correspondence, scripts of introductory comments, transcripts, press releases, and some material relating to technical facilities. Prominent correspondents include Thurman Arnold (Box 248, Folder 47), Hodding Carter (Box 248, Folder 39), James Bryant Conant (Box 248, Folder 38), Norman Cousins (Box 247, Folder 53; Box 248, Folders 12, 22, 25), John Kenneth Galbraith (Box 247, Folder 17), Eric Goldman (Box 248, Folders 30, 67), Averell Harriman (Box 248, Folder 55), Stockton Helffrich (Box 247, Folders 42, 46; Box 284, Folder 28), Chet Huntley (Box 247, Folder 59), Jacob Javits (Box 248, Folder 47), Martin Luther King (Box 247, Folder 35), Marya Mannes (Box 247; Folders 59, 62; Box 248, Folders 11, 421, 43), Thurgood Marshall (Box 248, Folders 8, 46), Margaret Mead (Box 247, Folder 31; Box 248, Folder 67), Edgar Ansell Mowrer (Box 248, Folder 57), Richard Neuberger (Box 248, Folder 19), Elmo Roper (Box 247, Folder 57; Box 248, Folder 45), Dean Rusk (Box 248, Folder 25), Gilbert Seldes (Box 247, Folders 56, 59; Box 248, Folders 3, 10, 58), Rod Serling (Box 247, Folder 62), I. F. Stone (Box 248, Folders 16, 57), David Susskind (Box 247, Folder 62), Mike Wallace (Box 248, Folder 58), James Warburg (Box 248, Folder 36), James Wechsler (Box 247, Folder 55), and Roy Wilkins (Box 247, Folder 36; Box 248, Folder 49).
	General Papers
Box 247 Folder 1	List of Shows
	Fan Mail
Box 247 Folder 2	General, 1956-1959
Box 247 Folder 3	Suggestions, 1956-1959
	Program Files
	1956
Box 247 Folder 4	“The Presidency: The People's Choice,” 1956 May 12 and May 19
Box 247 Folder 5	“Bridey Murphey and Extra-Sensory Perception,” 1956 May 26
Box 247 Folder 6	“The Soviet New Look,” 1956 June 2
Box 247 Folder 7	“Anti-Semitism,” 1956 June 9
Box 247 Folder 8	“The Nature of Prejudice,” 1956 June 16
Box 247 Folder 9	“The Danger of Radiation,” 1956 June 23,
Box 247 Folder 10	“Should the Supreme Court Be Curbed?,” 1956 July 7
Box 247 Folder 11	“Has Our Security and Loyalty Program Safeguarded or Undermined Our Freedoms?,” 1956 July 14
Box 247 Folder 12	“Alcoholism,” 1956 July 21
Box 247 Folder 13	“Has Psychotherapy Become a Cure-all for Personal Problems?,” 1956 July 28
Box 247 Folder 14	“Homosexuality,” 1956 August 4
Box 247 Folder 15	“Divorce,” 1956 August 11
Box 247 Folder 16	“Drug Addiction,” 1956 August 18
Box 247 Folder 17	“Has Labor Grown Too Big?,” 1956 September 1
Box 247 Folder 18	“Should We Teach Moral and Spiritual Values in the Public Schools?,” 1956 September 8
Box 247 Folder 19	“Can Johnny Read?,” 1956 September 15
Box 247 Folder 20	“Homosexuality: A Psychological Approach,” 1956 September 29
Box 247 Folder 21	“The Bill of Rights: Its Place in American Life,” 1956 October 13
Box 247 Folder 22	“Television and Education,” 1956 October 20
Box 247 Folder 23	“Impact of Paper-bound Books on American Culture,” 1956 October 27
Box 247 Folder 24	“Our Age of Anxiety,” 1956 November 3
Box 247 Folder 25	“Can We Unlearn Prejudice?,” 1956 November 10 and November 17
Box 247 Folder 26	“The Nature and Causes of Alcoholism,” 1956 December 1
Box 247 Folder 27	“Crime and Punishment, I,” 1956 December 8
Box 247 Folder 28	“The Role of the Military in American Life,” 1956 December 15
Box 247 Folder 29	“Crime and Punishment, II,” 1956 December 22
	1957
Box 247 Folder 30	“Lost People,” 1957 January 5
Box 247 Folder 31	“Homosexuality: Male and Female in American Culture,” 1957 January 12
Box 247 Folder 32	“The Causes of Heart Disease,” 1957 January 20
Box 247 Folder 33	The Organization Man, 1957 January 27
Box 247 Folder 34	“Compulsion,” 1957 February 3
Box 247 Folder 35	“The New Negro,” 1957 February 10
Box 247 Folder 36	“Report on Civil Rights Over the Last Year,” 1957 February 17
Box 247 Folder 37	“Book Censorship,” 1957 February 24
Box 247 Folder 38	“Movie Censorship,” 1957 March 3
Box 247 Folder 39	“The Treatment of Alcoholism,” 1957 March 10
Box 247 Folder 40	“The Second Sex,” 1957 March 17
Box 247 Folder 41	“How Rich is America?,” 1957 March 24
Box 247 Folder 42	“Television Censorship,” 1957 April 7
Box 247 Folder 43	“Progressive Education,” 1957 April 14
Box 247 Folder 44	“The Jury System: Is Justice Done?,” 1957 April 21
Box 247 Folder 45	“Can Religion Be Taught on Sunday Morning?,” 1957 April 28
Box 247 Folder 46	“Can We Have an Open Mind on Television Morals and Television Censorship?,” 1957 May 5
Box 247 Folder 47	“The Alger Hiss Case and American Public Opinion,” 1957 May 12
Box 247 Folder 48	“How Is Your Mental Health?,” 1957 May 19
Box 247 Folder 49	“Psychoanalysis: Blind Alley or Key to Mental Health?,” 1957 May 26
Box 247 Folder 50	“Television Censorship,” 1957 June 2
Box 247 Folder 51	“Justice and the Fifth Amendment,” 1957 June 9
Box 247 Folder 52	“How Valid Are the New Approaches to Mental Illness?,” 1957 June 23
Box 247 Folder 53	“The Meaning of Freedom - America, 1957,” 1957 July 7
Box 247 Folder 54	“Immorality and the Law,” 1957 July 21
Box 247 Folder 55	“Do We Have a Responsible Press?,” 1957 August 4
Box 247 Folder 56	“An Inquiry Into the State of the Press,” 1957 August 11
Box 247 Folder 57	“Unlearning Prejudice,” 1957 August 18
Box 247 Folder 58	“Television and Children,” 1957 September 1
Box 247 Folder 59	“Privacy, Controversy, and Television,” 1957 September 15
Box 247 Folder 60	“How Adequate Are Our Health Insurance Plans?,” 1957 September 22
Box 247 Folder 61	“Leisure and the American Future,” 1957 October 6
Box 247 Folder 62	“Television Criticism: A Critique,” 1957 October 20
Box 248 Folder 1	“Science and Survival in the United States and Russia,” 1957 November 3
Box 248 Folder 2	“Psychiatry and the Creative Mind,” 1957 November 17
Box 248 Folder 3	“The Intellectual and Mass Culture in American Life,” 1957 December 1
Box 248 Folder 4	“A Report on Civil Rights Over the Last Year,” 1957 December 15
Box 248 Folder 5	“America's Image of Itself,” 1957 December 29
	1958
Box 248 Folder 6	“Love and Violence in America,” 1958 January 12
Box 248 Folder 7	“Colleges in a Democracy,” 1958 January 26
Box 248 Folder 8	“Lawyers and Unpopular Causes, I,” 1958 February 9
Box 248 Folder 9	“Lawyers and Unpopular Causes, II,” 1958 February 23
Box 248 Folder 10	“Madison Avenue: A Critique,” 1958 March 9
Box 248 Folder 11	“America and the Uncommon Man,” 1958 March 23
Box 248 Folder 12	“War Peace and Mankind,” 1958 April 6
Box 248 Folder 13	“Harlem, N.Y.C.,” 1958 April 20
Box 248 Folder 14	“The South and a Fair Press,” 1958 May 4 Note: Note used.
Box 248 Folder 15	“The Courts and a Free Press, I,” 1958 May 4
Box 248 Folder 16	“The Courts and a Free Press, II,” 1958 May 18
Box 248 Folder 17	“All the News...,” 1958 June 1
Box 248 Folder 18	“The Affluent Society,” 1958 June 15
Box 248 Folder 19	“Medical Research and the Affluent Society,” 1958 June 29
Box 248 Folder 20	“Talent, Excellence, and the Affluent Society,” 1958 July 13
Box 248 Folder 21	“The H-Bomb, Survival and Civil Defense” 1958 July 27 Note: Not used.
Box 248 Folder 22	“War Peace and National Sovereignty,” 1958 July 27
Box 248 Folder 23	“Nasser, Nationalism, and American Foreign Policy,” 1958 August 10
Box 248 Folder 24	“Atomic Radiation and Human Survival,” 1958 August 24
Box 248 Folder 25	“The Fate of Western Values,” 1958 August 31
Box 248 Folder 26	“Israel and the Arab World,” 1958 September 7
Box 248 Folder 27	“The Roots of Racism,” 1958 September 14
Box 248 Folder 28	“Television: Its Impact on American Life,” 1958 September 21
Box 248 Folder 29	“Television and Learning,” 1958 September 28
Box 248 Folder 30	“Television and Politics,” 1958 October 5
Box 248 Folder 31	“Television and the Courtroom,” 1958 October 12
Box 248 Folder 32	“Television and the Molding of Opinion,” 1958 October 19
Box 248 Folder 33	“America's Image Abroad,” 1958 October 26
Box 248 Folder 34	“The Academic Mind,” 1958 November 2
Box 248 Folder 35	“The American Way in Sports,” 1958 November 9
Box 248 Folder 36	“The Individual and United States Foreign Policy,” 1958 November 16
Box 248 Folder 37	“American Education: An Outside View,” 1958 November 23
Box 248 Folder 38	“What's Rights About American Education,” 1958 November 30
Box 248 Folder 39	“The South and the Negro,” 1958 December 7
Box 248 Folder 40	“Anti-Semitism,” 1958 December 14 and December 21
Box 248 Folder 41	“Who Beat the Beat Generation?,” 1958 December 28
	1959
Box 248 Folder 42	“America and the Fountain of Youth,” 1959 January 4
Box 248 Folder 43	“Dollars, Sense, and American Education,” 1959 January 11
Box 248 Folder 44	“Persuasion for Profit,” 1959 January 18 and 25
Box 248 Folder 45	“Public Opinion in a Democratic Society,” 1959 February 1
Box 248 Folder 46	“The Law in American Life,” 1959 February 8
Box 248 Folder 47	“Government by Commission,” 1959 February 15
Box 248 Folder 48	“Profess of Civil Rights Over the Past Year,” 1959 February 22
Box 248 Folder 49	“Little Red School House,” 1959 March 1
Box 248 Folder 50	“Government by Publicity,” 1959 March 8
Box 248 Folder 51	“The Meaning of the Child in American Life,” 1959 March 15
Box 248 Folder 52	“Africa: Challenge to the Future,” 1959 March 22
Box 248 Folder 53	“The Criminal, Fair Play, and the Law,” 1959 March 29
Box 248 Folder 54	“Guilt and Shame in America,” 1959 April 5
Box 248 Folder 55	“The Roosevelt We Knew,” 1959 April 12
Box 248 Folder 56	“The War We Lost,” 1959 April 19
Box 248 Folder 57	“Germany and Democracy” and “U.S. Foreign Policy,” 1959 April 26 and May 3
Box 248 Folder 58	“On Having an Open Mind on Television,” 1959 May 10
Box 248 Folder 59	“Orthodoxy and the Liberal Mind,” 1959 May 17 Note: Not aired.
Box 248 Folder 60	“Attitudes Towards Illness,” 1959 May 17 Note: Cancelled.
Box 248 Folder 61	“Labor Unions and Democracy,” 1959 May 24
Box 248 Folder 62	“Delinquency and the American Way of Life,” 1959 May 21
Box 248 Folder 63	“The Quality of Leadership,” 1959 June 7, 14
Box 248 Folder 64	“Germany, Democracy, and the West,” 1959 June 21
Box 248 Folder 65	“The Ruml Report: New Ideas on American Higher Education,” 1959 June 28
Box 248 Folder 66	“Caste and Class in American Society,” 1959 July 5
Box 248 Folder 67	“The Life Goals of an American,” 1959 July 12
Box 248 Folder 68	“Time to Think,” 1959 July 19
Box 248 Folder 69	“Urbia,” 1959 July 26
	Krantz, Steve. Papers, 1955 Physical Description: 1 box (0.4 cubic feet) Scope and Content Note: Papers of a program director of WRCA-TV, consisting of correspondence and memoranda. This small group of papers are arranged as SUBJECT FILES and PROGRAM FILES, with both subdivided alphabetically.
	Subject Files
Box 249 Folder 1	Film
Box 249 Folder 2	Hobby and Sports Shows
Box 249 Folder 3	Hurricane Coverage
Box 249 Folder 4	NBC Leadership Conference
Box 249 Folder 5	Policy
Box 249 Folder 6	Political Programs
Box 249 Folder 7	Programming - General
Box 249 Folder 8	Public Service Programming
Box 249 Folder 9	Television Workshop
	Program Files
Box 249 Folder 10	Brokenshire Show
Box 249 Folder 11	Children's Hour
Box 249 Folder 12	Children's Theatre
Box 249 Folder 13	Counting Sheep with Nancy Berg
Box 249 Folder 14	Feel That Music
Box 249 Folder 15	Herb Sheldon Show
Box 249 Folder 16	Here's Looking at You
Box 249 Folder 17	Inside NBC
Box 249 Folder 18	Jinx's Diary
Box 249 Folder 19	Man of the Year
Box 249 Folder 20	Mr. Executive
Box 249 Folder 21	Operation Success
	Logs, 1954-1955, 1966 Physical Description: 11 boxes (9.6 cubic feet) Scope and Content Note: Logs, including schedules and other kinds of registers. During 1954 and 1955 the stations were known as WRCA/WRCA-TV, but by 1966 the names had changed to WNBC/WNBC-TV. The papers are organized chronologically by station. For WRCA there are logs and schedules; local program, commercial, and news scripts; continuity; and master broadcast and talent reports. For WRCA-TV there are logs and schedules, program routines, master broadcast reports, commercial scripts, and spot announcements. For WNBC/WNBC-TV there are only program logs. Unlike the holdings for WRCA-TV, which are spotty, the WNBC-TV logs are complete from May to November 1966.
	WRCA
Box 250 Folder 1-2	1954 July 25
Box 250 Folder 3-13	1954 August 2, 10, 18, 26
Box 250 Folder 14-19	1954 September 3, 11
Box 251 Folder 1-3	1954 October 30
Box 251 Folder 4-13	1954 November 7, 8, 18, 24
Box 251 Folder 14-17	1954 December 2, 10
Box 251 Folder 18-19	1955 January 28
Box 252 Folder 1-9	1955 February 4, 12, 20, 28
Box 252 Folder 10-15	1955 March 1, 9
Box 252 Folder 16-19	1955 April 2, 10 (11:30 hrs.)
Box 253 Folder 1	, 1955 April 10 (11:30-23:59 hrs.)
Box 253 Folder 2-9	1955 May 13, 21, 29
Box 253 Folder 10-13	1955 June 6, 14
Box 253 Folder 14-16	1955 July 25
Box 253 Folder 17-19	1955 August 2
Box 254 Folder 1-8	1955 August 10, 18, 26
Box 254 Folder 9-14	1955 September 3, 11
Box 565 Folder 1	Miscellaneous Program Logs, 1954-1955
	WRCA-TV
Box 254 Folder 15	1954 July 25
Box 254 Folder 16-18	1954 August 2, 10, 18
Box 255 Folder 1	1954 August 26
Box 255 Folder 2-3	1954 September 3, 11
Box 255 Folder 4	1954 October 30
Box 255 Folder 5-8	1954 November 7-8, 16, 24
Box 255 Folder 9-10	1954 December 2, 10
Box 255 Folder 11	1955 January 28
Box 255 Folder 12-15	1955 February 4, 12, 20, 28
Box 255 Folder 16	1955 March 1
Box 256 Folder 1	1955 March 9
Box 256 Folder 2-3	1955 April 2-10
Box 256 Folder 4-6	1955 May 13, 21, 29
Box 256 Folder 7-8	1955 June 7, 14
Box 256 Folder 9	1955 July 25
Box 256 Folder 10-13	1955 August 2, 10, 18, 26
Box 256 Folder 14-15	1955 September 3, 11
	WNBC
Box 565 Folder 2	1962 February 1-3
	WNBC-TV
Box 565 Folder 3	1962 March 4-10
Box 257 Folder 1-15	1966 May 1-August 6
Box 258 Folder 1-14	1966 August 7-November 12
Box 259 Folder 1-3	1966 November 13-30
	McFadden, Thomas B. (1917-). Papers, 1947-1950, 1956 Physical Description: 2 boxes (0.6 cubic feet) Scope and Content Note: Papers of a general manager of WRCA/WRCA-TV who was director of spot sales, 1952-1954, and vice president of owned-and-operated stations and spot sales in 1954. The papers pertain to his first tenure as general manager and to a period during 1956 when, although heading the O & O division, he again seems to have exercised responsibility as general manager at WRCA. The collection is divided into SUBJECT FILES and PROGRAM FILES, with individual folders arranged alphabetically. The collection pertains chiefly to programming, advertising, and promotion at WRCA, although the later files contain some fragmentary material on the O & O division as a whole.
	Subject Files
Box 260 Folder 1	Color Committee, undated
Box 260 Folder 2	Facilities and Personnel, 1949
Box 260 Folder 3	Film, 1948-1949
Box 260 Folder 4	FM, 1948-1949
Box 260 Folder 5	International Division, 1956
Box 260 Folder 6-7	News Programming, 1949-1950, 1956
Box 260 Folder 8	O & O Budgeting, 1956
Box 260 Folder 9	Plant Planning Committee, 1956
Box 260 Folder 10-11	Programming, 1948-1949, 1956
Box 260 Folder 12	Public Service Programming, 1956
Box 260 Folder 13	Ratings, 1949
Box 260 Folder 14	Reports, 1949-1950
Box 260 Folder 15-16	Sales, 1949, 1956
Box 260 Folder 17	Scheduling, 1949
Box 260 Folder 18	Sports, 1949
Box 260 Folder 19	Television Programming, 1948-1949
	Program Files
Box 261 Folder 1	Bob Smith's Six O'Clock Club, 1949-1950
Box 261 Folder 2	City at Midnight, 1949
Box 261 Folder 3	Con Edison's Weatherman, 1949
Box 261 Folder 4	Double or Nothing, 1949
Box 261 Folder 5	Easy Does It, 1949
Box 261 Folder 6	Eleventh Hour News, 1956
Box 261 Folder 7	Here's to the Family, 1949
Box 261 Folder 8	Hi, Jinx, 1949-1950
Box 261 Folder 9	Home, 1956
Box 261 Folder 10	Hopalong Cassidy, 1949
Box 261 Folder 11	Inside the Doctor's Office, 1949
Box 261 Folder 12	Ivan Sanderson, 1949
Box 261 Folder 13	The Kuhns, 1949
Box 261 Folder 14	Mary Margaret McBridge, 1949
Box 261 Folder 15	Sky's the Limit, 1956
Box 261 Folder 16	Your Esso Reporter, 1956
	News Scripts, 1960-1969 Physical Description: 12 boxes (11.2 cubic feet) Scope and Content Note: A sample of news scripts broadcast by WNBC and WNBC-TV. The series is arranged chronologically with radio and television scripts filed together. Although the holdings span the period 1960-1969, coverage is best for the first half of the decade. Even for this period the sample clusters around the major national news events such as the national political conventions and the assassination of President John F. Kennedy. The majority of the local radio news was broadcast in untitled format, but the television files include substantial examples of news broadcast on such programs as The Eleventh Hour News and The Pressman-Ryan Report.
Box 262 Folder 1-2	1960 April 6, 7 (Radio only)
Box 262 Folder 3-52	1960 May 1-25
Box 263 Folder 1-12	1960 May 26-31
Box 263 Folder 13	, 1960 June 3 (Radio only)
Box 263 Folder 14-53	1960 July 1-20
Box 264 Folder 1-22	1960 July 21-31
Box 264 Folder 23-52	1960 September 16-30
Box 264 Folder 53	circa 1960
Box 264 Folder 54-55	1961 March 27, 31 (TV only)
Box 264 Folder 56-61	1961 April 1-3
Box 265 Folder 1-54	1961 April 4-30
Box 265 Folder 55-63	1961 May 6, 16-19 (May 6Radio only)
Box 266 Folder 1-23	, 1961 May 20-31 (May 31Radio only)
Box 266 Folder 24	1961 circa April-May
Box 266 Folder 25-26	1961 June 5, 7 (Radio only)
Box 266 Folder 27-55	1962 October 2, 13, 15-28 (October 2, 13 TV only; , October 28 Radio only)
Box 267 Folder 1-6	1962 October 29-31
Box 267 Folder 7-35	1963 November 16-30 (November 24, TV only)
Box 267 Folder 36	, 1964 May 30 (TV only)
Box 267 Folder 37-39	1964 June 1, 9 (June 1, TV only)
Box 267 Folder 40-49	1964 July 1-5
Box 268 Folder 1-36	1964 July 6-23
Box 269 Folder 1-36	1964 July 24-August 10
Box 270 Folder 1-38	1964 August 11-29
Box 271 Folder 1-4	1964 August 30-31
Box 271 Folder 5-40	1964 October 1-18
Box 272 Folder 1-6	1964 October 19-21
Box 272 Folder 7	circa 1964
Box 272 Folder 8-37	1965 April 15-25, 27-30
Box 273 Folder 1-4	1965 August 2, 12, 14, 15 (August 2, 14, Radio only; , August 12, 15, TV only)
Box 273 Folder 5-8	1966 June 3, 7, 12, 13 (Radio only)
Box 273 Folder 9-10	, 1967 April 30-May 1 (Radio only)
Box 273 Folder 11-20	1967 July 15, 18-23, 25-27, 30 (July 15, 20-23, 25, 27, Radio only; , July 18, 19, TV only)
Box 273 Folder 21-24	1969 January 9-10, 14, 20 (Radio only)
Box 273 Folder 25-33	1969 February 7-9, 15, 26, 28 (February 8, 15, Radio only; , February 28, TV only)
Box 273 Folder 34	, 1969 March 3 (TV only)
	Patt, Robert B. Papers, 1961-1962 Physical Description: 1 box (0.2 cubic feet) Scope and Content Note: Papers of a manager of advertising and promotion of WNBC-TV, consisting chiefly of presentations submitted for various broadcasting awards.
	Awards
Box 274 Folder 1	A. I. DuPont, 1961
Box 274 Folder 2	George Polk, 1961-1962
Box 274 Folder 3	National Association of Christians and Jews Brotherhood Award, 1961
Box 274 Folder 4	New York Academy of Television Arts and Sciences, 1961
Box 274 Folder 5	Radio-Television News Directors' Association, 1961
Box 274 Folder 6	General Managers' Meeting, 1961
Box 274 Folder 7	Rate Card, 1961
Box 274 Folder 8	Standards and Practices, 1961
Box 274 Folder 9	Station History Research, 1961
	Shea, Hamilton (1914-). Papers, 1953-1956 Physical Description: 1 box (1.0 cubic foot) Scope and Content Note: Papers of a general manager and vice-president of WRCA/WRCA-TV, consisting of correspondence, memoranda, and reports on ratings, programming, sales, and promotion of the New York station and its relationship with the network. The papers divide into two alphabetical categories: SUBJECT FILES and PROGRAM FILES. The latter include information on such locally-aired programs as Tex and Jinx and the New York forerunner of Tonight. Prominent correspondents include Herbert Lehman (Box 275, Folder 17) and Robert Wagner (Box 275, Folders 17, 18).
	Subject Files
Box 275 Folder 1	All Night Radio, 1953-1954
Box 275 Folder 2	Audience Mail, 1955
Box 275 Folder 3	Budgets, 1956
Box 275 Folder 4	Color, 1953, 1956
Box 275 Folder 5	Department Store Programming, 1954-1956
Box 275 Folder 6	Facilities and Equipment, 1954
Box 275 Folder 7	FCC, 1955
Box 275 Folder 8	Film, 1953-1954
Box 275 Folder 9	FM, 1954-1955
Box 275 Folder 10	Miscellany, 1954-1955
Box 275 Folder 11	New York Broadcasters Association, 1954-1956
Box 275 Folder 12	News Programming, 1954-1955
Box 275 Folder 13-14	Programming-General, 1953-1956
Box 275 Folder 15	Promotion, 1954-1955
Box 275 Folder 16-19	Public Service Programming, 1953-1956
Box 275 Folder 20	Radio, 1953-1954
Box 275 Folder 21-23	Sales, 1953-1956
Box 275 Folder 24	Staff Meetings, 1954
	Program Files
Box 275 Folder 25	Childrens' Hour, 1954-1955
Box 275 Folder 26	Douglas Fairbanks' Rheingold Theatre, 1955
Box 275 Folder 27	Eleventh Hour News, 1955-1956
Box 275 Folder 28	Home, 1956
Box 275 Folder 29	Igor Cassini Show, 1954
Box 275 Folder 30	Monitor, 1955-1956
Box 275 Folder 31	Music Through the Night, 1954-1955
Box 275 Folder 32	Report to the People, 1955
Box 275 Folder 33	Steve Allen Show, 1955
Box 275 Folder 34	Tex & Jinx, 1953-1955
Box 275 Folder 35	Tonight, 1954
Box 275 Folder 36	Your Esso Reporter, 1954-1956
	Western Division Studio Charts, 1943-1949 Physical Description: 1 box (0.4 cubic feet) Scope and Content Note: Studio schedules for programs, auditions, and rehearsals, which originated in the studios of the western network. Occasionally noting announcers, and directors, the lists are complete for September through December 1943; the remainder are samples dating from the first week of September for each of the years included.
Box 276 Folder 1	1943 September
Box 276 Folder 2	1943 October
Box 276 Folder 3	1943 November
Box 276 Folder 4	1943 December
Box 276 Folder 5	1944-1949