Subseries: Public Relations, 1932-1961
Physical Description: 54 boxes (40.1 cubic feet) and 1 reel of microfilm (35 mm) 
Scope and Content Note: The public relations files include: William F. Brooks papers; Advertising; Continuity Acceptance; and Press and Publicity.

Brooks, William F. (1902-1975). Papers, 1950-1952
Physical Description: 4 boxes (2.0 cubic feet) 
Scope and Content Note

Papers of an NBC vice-president for public relations which document overall responsibility in this area. The papers consist of correspondence, memos, pamphlets, reports, speeches, clippings, scripts, and related material. In addition to material relating to this position, there is also a small amount of documentation regarding Brooks' earlier tenure as vice-president for new and special events. The bulk of the documentation relating to that period in his career, however, may be found with the news and special events files. The public relations papers are divided into three groups: SUBJECT FILES, DEPARTMENTAL FILES, and PROGRAM FILES.

Responsibility for public relations is best evidenced by the many letters and speeches which Brooks prepared or reviewed for use by NBC executives and by correspondence and internal memoranda regarding public reaction to programs and other NBC activities. The most significant files are those on race relations, especially those concerning employment policies; on the broadcasting of the Kefauver Crime Commission hearings; on the news and special events, press and publicity, and public affairs departments; and on several programs. Files for Kukla, Fran, and Ollie, Victory at Sea, We, the People, and The Quick and the Dead are particularly interesting, as are those on American Forum of the Air and The Kate Smith Show which contain scripts. Other noteworthy material concerns NBC's 25th anniversary, the Voice of America (operated by NBC personnel), television broadcasting, and the mobile unit.

Correspondence of significance from Tallulah Bankhead and Herbert Bayard Swope is to be found in their respective folders. NBC executives of prominence in the files are Henry Cassidy, Charles Denny, Sidney H. Eiges, William S. Hedges, Stockton Helffrich, John K. Herbert, Joseph V. McConnell, Joseph Meyers, John F. Royal, David Sarnoff, Edward Stanley, Davidson Taylor, Niles Trammell, and Fred Wile.

Subject Files

American Civil Liberties Union, 1951-1952

American Farm Federation Bureau, 1952

Armed Guards for NBC facilities, 1951

Broadcast Standards, 1951

NBC booklet

Complaints

Christmas Promotions

“The Thing for Kids,” 1950

Decoration for Macy's windows, 1951

Columbia University (American Assembly), 1950-1951

Congressional Services, 1951

Contributions and Receipts, 1952

Correspondence

Regarding new position, 1950

Miscellaneous, 1950-1951

Employee contests, 1950

Future Farmers of America, 1950-1951

Kefauver hearings, 1951

Korean War, 1951

Preparedness

NBC personnel

Liquor advertisements, 1950-1951

London trip, 1951

National Association of Manufacturers, 1951

National Association of Radio and Television Broadcasters, 1951

Overseas Press Club, 1950-1951

Politics

General, 1951

National conventions, 1952

Publicity, 1951

Race Relations

Joseph V. Baker Associates, 1950

Coordinating Council for Negro Performers, 1951

The Negro National Community (conference), 1951

Negro Community, 1952

Radio Corporation of America (RCA)

General, 1950-1951

David Sarnoff, 1950

Radio Writers Guild, 1951

Red Cross Campaign, 1951

Sloan Foundation, 1951

Speaking engagements, 1951

Speeches, 1950-1951

Swope, Herbert Bayard, 1951

Television

General, 1951

Color TV (mostly regarding FCC), 1950-1951

Educational TV, 1950

TV manufacturers ad campaign, 1950

Reports on NBC television broadcasting, 1950-1951

Thompson, J. Walter, Advertising, 1950

Truman, Harry S speech of July 4, 1951

Twenty-fifth anniversary (NBC), 1951

Union agreements (Television Authority), 1950-1951

United Nations Day, 1951

United Press, 1951

Voice of America, 1951

World Series, 1951

Department Files

Advertising and Promotion, 1950-1951

Radio

Television

Denny, Charles, 1951

Engineering, 1951

Foreign Offices, 1951

London

Paris

Tokyo

Foreign stations, 1950-1951

Guest Relations, 1951

Hedges, William, 1951

Heffernan, Joseph, 1951

News and Special Events, 1951

Henry Cassidy

Joseph McConnell

Joseph Meyers

Radio

Television

Miscellaneous, 1951-1952

Press and Publicity, 1950-1951

General

Releases

Program, 1951

Public Affairs, 1950-1951

General

Edward Stanley

Television

Radio Technical Operations (mostly regarding NBC Mobile Unit), 1951

Research Department, 1950-1952

Royal, John F., 1951

Sales, 1950-1951

John K. Herbert

National Spot Sales

“Operation Tandem”

Radio Network Sales

TV Network Sales

Sports

Stations and Offices, 1951

Chicago

Hollywood

New York

Washington, D.C.

Others

Trammell, Niles, 1950-1951

Wile, Fred, 1950-1951

Program Files

American Forum of the Air, 1952

Hickman, Herman, 1951

Kaltenborn, Hans V., 1951

NBC Symphony, 1951

Kate Smith Show, 1951

Kukla, Fran, and Ollie, 1951

The Quick and the Dead, 1951

Victory at Sea, 1951

We, The People, 1951

Who Said That, 1951

You and Your Money, 1951

Advertising, 1948-1960
Physical Description: 18 boxes (10.5 cubic feet) and microfilm (35 mm) 
Scope and Content Note: The Advertising files include: Broadcast Promotion Files; National Audience Promotion Division Files; Richard A.R. Pinkham Papers; John H. Porter Papers; Al Rylnader Papers; Station Promotion Files; Peter M. Tintle Papers; and Edwin T. Vane Papers.

Broadcast Promotion Files, 1950-1956
Physical Description: 2 boxes (1.4 cubic feet) 
Scope and Content Note: Files of the broadcast promotion department of the audience promotion division. Created in June 1955, this unit prepared spot announcements for network on-the-air and affiliated station promotion of programs. The files represent the combined files of several individuals: Frank Macaulay, Thaine Engle, Joe Cooke, Clyde Clem, and Dick Blake. They, along with others, were responsible for writing, producing, and scheduling network identification announcements and program advertisements of less than one minute in length. The bulk of the files are for the period 1954-1955, with a significant amount of material predating the creation of broadcast promotion. The papers divide into two alphabetically-arranged groups: SUBJECT FILES and PROGRAM FILES. The subject files contain internal memoranda, correspondence with affiliates and advertising agencies, advertising copy, exploitation reports, and a phonograph record. The program files consist largely of scripts for spot announcements, though some correspondence and scripts for One Touch of Venus, a musical comedy by S.J. Perelman and Ogden Nash, and a 1953 episode of Dragnet are also included. Fred Allen, Milton Berle, and Bob Hope are also represented in the files.

Subject Files

AAA Auto Race Facts, 1954

Academy Awards, 1953

Ad Campaigns and Commitments, 1954-1955

Ads, 1950-1953

Army Recruiting, 1956

Baseball Games, 1954

Blake, Dick, 1952

Budget, 1951-1954

Central Broadcast Operations, Report, 1956

Clem, Clyde, 1954-1955

Closed Circuits, 1954

Color TV, 1950-1955

Convention coverage, 1956

Engle, Thaine, 1954-1956

Executive Orders (Radio), 1955-1956

Exploitation reports, 1955

Fall Shows, 1955

General Interdepartment correspondence, 1954-1956

General Radio Sales Presentation, 1954

Golf, 1953-1956

Grey Advertising--Ads, 1955-1956

Hollywood, 1954-1955

Home Listening Special Promotion, 1953-1954

Legal, 1953-1954

Macaulay, Frank, 1955-1956

Miscellaneous correspondence, B-W, 1953-1956

Network Air Promotion, 1956

News Round-Up and Agenda (Sales Meeting), 1955-1956

One Minute Schedules, 1953-1954

Porter, John, 1954-1956

Presidential Election, 1952

Program Suggestions, 1951-1956

Promotion Ideas, 1951-1952

Promotion of Chicago Shows, 1954-1955

Promotion Plans, 1954-1955

Promotion Reports, 1955

Radio Broadcast Promotion, 1952-1954

Station Correspondence

Joe Cook, 1954-1956

Frank Macaulay, 1953-1955

Thaine Engle, 1955

Sustaining Shows, 1952-1954

Weaver, Sylvester, Speech (Los Angeles), undated

Weekly Reports, undated

WIRE Spots and Mail, 1954

Program Files

Alice in Wonderland, 1955

Allen, Fred, 1951-1953

Amateur Hour, 1950-1954

American Forum of the Air, 1950-1956

American Inventory, 1952, 1956

Antarctica, 1956

Armstrong Circle Theatre, 1955

Arthur Murray Party, 1955

Background, 1955

Bandstand, 1956

Berle, Milton, 1951-1955

Big Story, 1956

Children's Corner, 1955

His Finest Hour (Birthday salute to Winston Churchill), 1954

Colgate Comedy Hour, 1950-1955

Daytime Serials, 1954

Dennis Day Show, 1954

Dragnet, 1953-1954
Note: Includes “The Big Little Jesus” #999.

First Love, 1955

Frontier, 1956

Greatest Gift, 1954

Home, 1954-1955

Hope, Bob, 1953-1954

Justice, 1955

Life of Riley, 1954-1955

Lux Radio Theatre, 1954

Make the Connection, 1955

McBride, Mary Margaret, 1955-1956

Meet Ernest Hemingway, 1954

Meet the Press, 1950-1956

Mickey Rooney Show, 1954-1955

Mr. Peepers, 1954

NBC Opera Theatre, 1955

One Touch of Venus (script), 1955

Robert Montgomery Presents, 1950-1953

Special Productions, 1954-1955

Spectaculars, 1954-1956

Sunday with Dave Garroway, 1954

Television Playhouse, 1952-1955

Walk a Mile, 1954

National Audience Promotion Division Files, 1950-1959
Physical Description: 5 boxes (3.6 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Files of the division whose function was to build audiences through on-the-air and local station promotion and through newspaper and magazine advertising. The division appears to have been loosely organized and to have undergone several organizational changes during the period 1953-1955. For example, from September 1953 to March 1954 television and radio audience promotion were separate departments within the division. In 1955, national audience promotion was divided into broadcast and audience (also called station) promotion units. Activities of national audience promotion included preparation of promotional kits for use by affiliates, encouragement of participation in cooperative newspaper advertising plans, and production of ads (both written and broadcast) for sponsored network programs. These files were merged from the offices of several individuals, particularly Clyde Clem, Manager of national audience promotion, and Thaine Engle, supervisor of national audience promotion; others include Raymond Johnson, John Hurlbut, John Porter, and Edwin Vane. The files are divided into four alphabetically-arranged groups: SUBJECT FILES, STATION FILES, PROGRAM FILES, and PROMOTION KITS. The bulk of the material is from the period 1953-1955, though a few of the subject files date from 1958 and 1959 and some promotion kits pertain to the 1952-1953 and 1957-1958 seasons. The subject files contain internal memoranda, correspondence with affiliates, reports on promotional campaigns, monthly and annual reports, financial records, and advertising estimates and layouts. Station files consist almost entirely of correspondence with station promotion managers. The program files contain memos, telegrams, correspondence, advertising copy, and reports for over fifty programs. Best documented of these are All Star Revue, Big Story, Bob Hope Show, Hallmark Hall of Fame, Medic, Meet the Press, Wide, Wide World, and Youth Wants to Know. There are promotion kits for such programs as Dragnet, Meet the Press, various daytime serials, and some news programs.

Subject Files

Audience Building Plans, 1958

Audience Promotion (General), 1952-1955

Oversize material

Audience Promotion Plans, 1958-1959

Broadcast Promotion, 1952-1953

Budget

General, 1951-1955

Accounting Records, 1952-1953

Information, 1951-1952

Radio, 1954

CBS and ABC Advertising Plans, 1958-1959

CBS vs. NBC Promotion, 1955

Oversize material

Closed Circuit Television

Audience Promotion, July 1958

Broadcasts, 1953

Daytime Promotion

General, 1958

Contest, undated

Clem, Clyde (reports), 1954-1955

Color Television, 1954-1955

Oversize material

Cooperative Newspaper Advertising

General, 1952-1953

Correspondence, 1952-1953

Television, 1953, 1955

Curtis Publishing Company: Reciprocal agreements, 1954-1955

Daytime Television Promotion, 1954-1955

Fall Program Plans, 1959

Fall Promotion, 1955

Fall Promotion Campaigns

General, 1951-1952

“Magic 28,” 1953

Grey Advertising

Advertising Faux Pas, 1954-1955

Oversize material

Audience Promotion Research, 1959

General correspondence, 1954-1955

Oversize material

Media Recommendations for NBC, 1958

Lamb's Club Advertisements, 1955

Monthly Reports, 1952-1953

NBC Hollywood, 1953-1955

Newspaper Advertising Analysis, 1952-1953

Newspaper Information, 1954-1955

Oversize material

On-the-Air Promotion

Radio, 1954-1955

Television, 1953-1955

Personnel, 1953-1955

Political Campaign Coverage, 1952

Presentations, 1954

Procter and Gamble - Collective Promotion, 1953

Project Approvals, 1952-1953

Sales Department, 1953-1955

Starch Studies, 1953

Station Audience Promotion Report, 1958-1959

Summer Promotion, 1954

Television

Advertising Schedules, 1951-1952

Live-Announcer Copy, 1954

Oversize material

Thompson, J. Walter, Advertising

General, 1953-1954

Budget and Billing, 1953

Estimates, 1953-1954

“Total Promotion for Total Television,” 1959

“Vintner's Purchase,” 1954

Workshops (radio), 1952

Station Files

KGNC-TV, Amarillo, Texas, 1954-1955

WOI-TV, Ames, Iowa, 1954

WBAL, Baltimore, Maryland, 1953-1954

WNBF-TV, Binghamton, New York, 1953-1955

WBZ-TV, Boston, Massachusetts, 1953-1954

Canada, 1954-1955

WSOC, Charlotte, North Carolina, 1953-1955

WNBC, Chicago, Illinois, 1955

WNBQ-TV, Chicago, Illinois, 1953-1955

WFAA, Dallas, Texas, 1953-1955

KONA-TV, Honolulu, Hawaii, 1953-1955

WKBH, La Crosse, Wisconsin, 1953-1954

Oversize material

KARK, Little Rock, Arkansas, 1953-1954

KFI, Los Angeles, California, 1953-1955

WTMJ-TV, Milwaukee, Wisconsin, 1954-1955

Oversize material

WDSU-TV, New Orleans, Louisiana, 1953-1955

Oversize material

WHAM, Rochester, New York, 1953-1954

KSD, St. Louis, Missouri, 1953-1955

WSUN-TV, St. Petersburg, Florida, 1953-1954

KRON-TV, San Francisco, California, 1953-1954

KHQ-TV, Spokane, Washington, 1953-1955

WTTM, Trenton, New Jersey, 1953-1955

Program Files

All Star Revue, 1952-1953

Oversize material

American Forum of the Air, 1952-1953

Background, 1954-1955

Baird Puppets, 1955

Bands of America, 1954

Basketball (professional), 1955

Big Payoff, 1952

Big Story, 1952-1953

Bob Hope Show, 1952-1953

Campbell TV Soundstage, 1953

Cavalcade of America, 1952-1953

Cavalcade of Sports, 1954

Concerning Miss Marlowe, 1954-1955

Conventions, 1952

Oversize material

Conversations with Distinguished People, 1954-1955

Coronation, 1953

Dear Phoebe, 1954-1955

Dinah Shore Show, 1953-1955

Ding Dong School, 1953-1955

Dragnet, 1952-1955

Oversize material

DuPont Anniversary, 1952

Election Story, 1954

Feather Your Nest, 1954-1955

Fireside Theatre, 1953-1955

Football

General, 1952-1953

Oversize material

Canada, 1954

Game of the Week, 1954

Rose Bowl, 1954

The Goldbergs, 1952-1953

Greatest Fights of the Century, 1952-1953

Hallmark Hall of Fame, 1953-1955

Oversize material

Hawkins Falls, 1952-1953

Heart of the News, 1954

His Finest Hour, 1954

Life of Riley, 1952-1953

Oversize material

Matinee, 1955

Medic, 1954-1955

Meet the Masters, 1952

Oversize material

Meet the Press, 1952-1955

Mr. Peepers, 1952-1953

NBC Opera, 1952-1953

Oversize material

NBC Symphony, 1953-1954

National Farm and Home Show, 1952-1953

News Caravan, 1954-1955

“1976” (Tomorrow), 1955

On the Line with Bob Considine, 1952-1953

The Original Amateur Hour, 1954

Peter Pan, 1955

Spectaculars

1954 September

Oversize material

1955 May

Swayze, John Cameron, 1952-1953

Telephone Hour and Woman in My House, 1954

Theatre Guild on the Air, 1952-1953

Today, Home, Tonight, 1954-1955

Victory at Sea, 1952-1953

Oversize material

Wide, Wide World, 1955

Oversize material

World Series, 1952

Oversize material

You Bet Your Life, 1954

Youth Wants to Know, 1952-1953, 1955

Zoo Parade, 1955

Promotion Kits

Belmont Stakes, 1950

Dragnet, 1952-1953

Meet the Press, 1957-1958

NBC News, 1957-1958

On the Line with Bob Considine, 1952-1953

Procter and Gamble Daytime Serials, 1952-1953

Religious Programs, 1957-1958

Voice of Firestone, 1952-1953

Pinkham, Richard A.R. Papers, 1950-1957
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of an NBC vice-president in charge of advertising. The bulk of the papers are for the period 1956-1957 and reflect Pinkham's responsibilities for network on-the-air promotion, station promotion, and newspaper and magazine advertising. A small amount of material concerns his earlier duties as executive producer of Today and as vice-president in charge of the program department. The papers have been divided into two alphabetically arranged groups: SUBJECT FILES and PROGRAM FILES. Both groups consist of correspondence, memoranda, reports, and speeches. Some of the noteworthy program files are those for The Steve Allen Show, Today, Home, and Tonight. There is also significant representation of the work of several NBC executives and other personnel, including Kenneth Bilby, Sidney H. Eiges, Thaine Engle, Thomas McAvity, James Nelson, John Porter, Al Rylander, Davidson Taylor, Edwin Vane, and Mort Werner. A letter from William Shirer is located in Box 140, Folder 43.

Subject Files

ABC, 1957

Advertising and Promotion, 1956-1957

“Advertising and Promotion - Review of Operations” (report), 1957

Advertising Agencies, 1956-1957

Air Promotion by Competition, 1956-1957

Association of National Advertisers, 1954-1957

Awards, 1957

Billboard, 1956-1957

Broadcast Operations, 1957

Budget, 1956-1957

CBS, 1953-1957

California National Products, 1956

Closed Circuits, 1957

Color TV, 1956-1957

Co-op Advertising, 1956-1957

Daytime Ad Sales, 1956-1957

Emmy Nominations, 1957

Grey Advertising, 1956-1957

Guest Relations, 1956-1957

Magazine Advertising, 1956-1957

Miscellaneous, 1956-1957

NBC affiliated stations, 1956-1957

NBC subscriptions and contributions, 1957

NBC TV Affiliates Executive Committee, 1957

NBC Thirtieth Anniversary, 1956-1957

Americana Hotel

Budget

Daily Events

General

Guest List

Originating Shows

Proposal for convention

National Council of Churches of Christ, 1954

Network ID and one minute Promo Reports, 1957

Newspaper Ad Space, 1956-1957

“Organization and Operation of NBC” (report), 1957

Owned and Operated Project, 1956-1957

Personnel, A-Z, 1950-1957

Pinkham, Richard - Ideas, 1957

Program Department - Miscellaneous, 1956-1957

Promotion Committee meeting - minutes, 1957

RCA, 1957

Reciprocal agreements, 1956-1957

Research and Planning, 1957

Special Programs, 1956

Special Promotion Department (report), 1957

Spectaculars, 1956-1957

Sponsors, 1956-1957

TV Guide, 1956-1957

Talent, 1956-1957

Telesales, 1957

Program Files

Adventures of Sir Lancelot

Alcoa Hour

Blondie

Caesar's Hour

Defunct shows

Dinah Shore Show

Gobel, George

Goodyear Hour

Hallmark Hall of Fame

Home

Kaiser

Masquerade Party

Matinee

Miscellaneous

News Caravan

Panic!

Perry Como Show

Project Twenty

Producer's Showcase

Red Barber

Robert Montgomery Presents

Saturday Specials

Steve Allen Show

Sunday Night Specials

Today, Home, Tonight

Tennessee Ernie Ford Show

Today

Tonight

True Story

Twenty-One

Wagon Train

Washington Square

Wide Wide World

Porter, John H. Papers, 1949-1958
Physical Description: 2 boxes (1.2 cubic feet) 
Scope and Content Note: Papers of a manager of television sales and promotion and of national advertising and promotion. The papers have been divided into two groups; the first group is divided into alphabetically-arranged subject files and sales presentation kits and the second group into subject files and promotion files. The earlier papers chiefly concern preparation of sales kits; the later files reveal Porter's greater interest in the overall operation of the advertising department including his part in implementing significant budget cuts in 1957. Both sets of subject files contain correspondence and memoranda, reports on topics such as audience response, promotional campaigns, and advertising copy. The program files generally provide sparse coverage, the exception to this being those files for The Bob Hope Show, Queen for a Day, and Wagon Train. Among the NBC executives and personnel represented in Porter's papers are Kenneth Bilby, Thaine Engle, John K. Herbert, Ridgeway Hughes, Richard R. Pinkham, Robert W. Sarnoff, and Edwin Vane.

TV Sales And Promotion

Subject Files

Budget, 1952-1954

Correspondence, 1951-1953

Coaxial cable, 1951

Dow Chemical - Advertising campaign, 1954

Institutional copy, 1950, 1952

NBC film program, 1952-1953

Owned and Operated stations - Spot Sales, 1954

Studies and surveys, 1953-1954

Summer replacement shows, 1951-1952

Television and radio ownership, 1953

“TV vs. Magazine Advertising” (Snorkel pen report), 1953

Thompson, J. Walter, Advertising - Estimates, 1952-1953

Weaver, Sylvester: Sales theme - TV, 1954

Western Network, 1954

Sales Presentation Kits

American Forum of the Air, 1949

“Cannon Cashes in on NBC Radio Advertising” , 1951

Ding Dong School, 1952

Douglas Fairbanks Jr. Presents International Theatre, 1952

58th Annual Fort Worth Rodeo, 1954-1955

“Four NBC Programs to Sell the Woman's Market,” 1950

The Life of Riley, 1952

“NBC Radio in Television Areas,” 1951

The Nature of Things, 1951

“The New York Times on Television,” 1952

“Primer...for a rate weary television buyer,” circa 1952

“Primer for Politicos,” 1952

“Responsibility: an original approach to education and culture,” 1950

Saturday Night Review, 1953

“Television - Big Volume Business,” 1948

Today, 1952

Youth Wants to Know, 1952

“Zanies from Boston,” (Bob and Ray), 1951

Zoo Parade, 1952

National Advertising and Promotion

Subject Files

Academy Awards, 1957-1958

Affiliate Advertising, 1957-1958

Air Promotion Policies, 1957-1958

American Federation of Radio and Television Artists, 1957-1958

Beall Advertising, 1957

Budget, 1957-1958

Co-Op Advertising Plan - Grey Advertising, 1956

Direct Mail Advertising Association, 1955-1957

Fall Plans, 1957

“Family Attitudes to the Steve Allen and Ed Sullivan Shows,” (report), 1957

Football, 1957-1958

Ideas and Plans, 1954-1958

NBC Media, 1957-1958

NBC Thirtieth Anniversary, 1956

Organization and personnel, 1955, 1957

Owned and Operated Stations, 1957-1958

Political conventions, 1956

Rose Parade, 1956-1957

Sarnoff, Robert, 1958

Union strike, 1955

Program Files

Bob Hope Show, 1957-1958

Dinah Shore Show, 1957-1958

Dotto, 1958

Gobel-Fisher Show, 1957-1958

Jerry Lewis Show, 1957-1958

Kraft Theatre, 1957-1958

Perry Como Show, 1957-1958

Queen for a Day, 1955-1958

Specials, 1956-1958

Steve Allen Show, 1957-1958

This is Your Life, 1957-1958

Twenty-One, 1956-1958

Wagon Train, 1957-1958

Rylander, Al. Papers, 1955-1958
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note: Papers of a director of exploitation. The exploitation department, which operated under Sidney H. Eiges, was established in 1955 to increase the impact of program publicity by coordinating tie-ins with other commercial advertisers, obtaining assistance from schools in promoting educational and cultural programs, and developing specials events and campaigns for individual productions. Arranged alphabetically by program, the papers consist of plans, schedules, publicity releases, production information, advertising copy, memoranda, correspondence, bulletins, and other material relating to five programs.

Cyrano de Bergerac, 1955

The Jack Paar Show, 1957

Matinee Theatre, 1955-1957

Peter Pan, 1955-1956

Preview '58 (closed circuit), 1958

Station Promotion Files, 1948-1957
Physical Description: 3 boxes (1.8 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Integrated files of the station promotion department of NBC's audience promotion and television affiliates. The bulk of the files are for 1955 and 1956 and are primarily from the offices of Raymond C. Johnson, manager of station promotion, and Clyde Clem and Thaine Engle, who preceded Johnson as supervisors of audience promotion before the creation of the department in 1955. The files contain correspondence, memos, promotional copy, photographs, speeches, questionnaires, schedules, reports, pamphlets, financial data, press releases, and related material and are divided into three groups: SUBJECT FILES, PROGRAM FILES, and PROMOTION KITS. Although the files generally concern routine operations, files on cooperative advertising between NBC and its affiliates, a spot advertisement estimator used for time sales, NBC's 30th anniversary, competition with other networks, and promotion of color are of special note. There are also interesting files for several programs including Bandstand, Cavalcade of Sports, The Lone Ranger, Monitor, and Weekday. Among the promotional kits are materials for Meet the Press, National Farm and Home Hour, and One Man's Family. There is a significant amount of correspondence with Kenneth Bilby, vice president for public relations.

Subject Files

Academy Awards, 1954-1955

Affiliates - Thirtieth Anniversary, 1956-1957

Oversize material

Christmas Eve ads, 1955

Oversize material

Civil Defense, 1956

Color Cards, 1955-1956

Color Film for TV, 1956

Color Television, 1955-1956

Oversize material

Coop Advertising

General, 1956

Programs, 1955-1956

Oversize material

Correspondence, A-Z 1953-1957

P: Oversize material, 1954-1956

S: Oversize material, 1953-1956

Late Arrival Responses, 1956

Military Reserve Week, 1956

Miscellaneous, 1954-1956

Owned and Operated Promotion Projects, 1956

Paid Politicals, 1956

Presidential Elections, 1952-1956

Oversize material

Presidential - Political, 1952-1953

Promotion Information Service, 1956-1957

Questionnaires, 1949-1952, 1954

Radio Information - General, 1955

Spot Estimator, 1955

Strictly Sustaining (NBC newsletter), 1951-1953

Theatre Displays, 1952-1956

Top Ten - Radio, 1955

Wednesday Night Spot Announcements and Mail-O-Grams, 1955-1956

Program Files

Background-TV, 1954-1955

Bands of America, 1955

Biographies in Sound, 1955-1956

Boston Symphony, 1954-1955

Break the Bank, 1954-1955

Can Freedom Win?, 1956

Capsule, 1956

Catholic Hour, 1956

Cavalcade of Sports, 1955-1956

College Quiz Bowl, 1955

Daydrama, 1954-1955

Dragnet, 1954-1956

Drier, Alex, 1955-1956

Fibber McGee and Molly, 1955-1956

Five Star Matinee, 1956

Frederick, Pauline, 1955

Grand Ole Opry, 1956

Hilltop House, 1956

Hour of Decision, 1956

Mr. Jolly's Hotel For Pets, 1955-1956

Lorenzo Jones, 1955

Lone Ranger, The, 1955-1956

Lux Radio Theatre, 1948-1954

McBride, Mary Margaret

General, 1954-1955

Calgon, 1955

Monitor

Clyde Clem, 1955

Raymond C. Johnson, 1955-1956

Miscellaneous, 1955

Oversize material

Most Beautiful Voice, 1956

National Farm and Home Hour, 1955-1956

National Radio Fan Club, 1955-1956

NBC Bandstand, 1956

Oversize material

Peale, Norman Vincent, 1955-1956

Oversize material

On the Line with Bob Considine, 1956

One Man's Family, 1955-1956

People Are Funny, 1955-1956

Phrase the Pays, 1953-1955

Right to Happiness, 1956

Roy Rogers Show, 1955

Strike it Rich, 1955

Telephone Hour, 1955

Three Star Extra, 1956

Voice of Prophecy, 1956

Weekday

General, 1955 May-1956

Co-op, 1955

Oversize material

You Bet Your Life, 1955-1956

Young Widder Brown, 1956

Your Land and Mine, 1955

Your Nutrilite Radio Theatre, 1955-1956

Oversize material

Program Kits, 1957-1958

Amoco Program of Top Tunes

The Lutheran Hour

Meet the Press

Monitor

Morgan Beatty - News of the World

My True Story

National Farm and Home Hour

One Man's Family

Three Star Extra

Voice of Prophesy

Tintle, Peter M. Papers, 1955-1956
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Papers of a manager of the guest relations department, which was responsible for tours, distribution of program tickets, and page and reception services. The papers consist of correspondence, memos, monthly and annual reports, statistical summaries, program schedules, and other material. The alphabetically-arranged files provide detailed coverage of the department's routine activities and include occasional operations and policy statements. A representative sample of daily ticket distribution logs has been retained. The work of William S. Hedges is well represented in Tintle's papers.

Audience show schedules, 1955-1956

Color TV schedules, 1955

Correspondence

Daily Log of ticket distribution, 1955-1956

Hedges, William, 1955

McChesney, Andrew, 1957

Miscellany, 1955-1956

RCA, 1955

Reports, 1955

Vane, Edwin T. Papers, 1957-1960
Physical Description: 2 boxes (0.7 cubic feet) 
Scope and Content Note: Papers of a manager of audience advertising and promotion, who held responsibility for print advertising, cooperative plans, promotion kits, network on-the-air promotion, and station film trailers. Best covered are activities in print and on-the-air advertising and work with affiliated station managers. Divided into alphabetically-arranged SUBJECT and PROGRAM FILES, the papers chiefly consist of internal memoranda and reports summarizing advertising plans. The bulk of the material is for 1960, though there are a few earlier files.

Subject Files

ABC and CBS, 1960

Affiliate Promotion, 1960

Audience Awareness Research, 1956

Audience Building Project, 1960-1961 Season

Broadcast Promotion Association Convention (report), 1960

Budget, 1958-1960

Miscellaneous, 1960

On-the-Air Promotion, 1960

Pivotal Programs, 1960

Print Advertising, 1960

Magazines

Newspapers

“Station to Station Calls” (Closed Circuit Talks), 1960

“Summary of Advertising and Promotion Plans for the 1960-1961 Season,” 1960

Program Files

Alfred Hitchock Show, 1960

Art Carney Show, 1959-1960

Chet Huntley Reporting, 1960

Chevy Show, 1959-1960

Huntley-Brinkley Report, 1960

Miscellaneous Programs, 1960

NBC White Paper, 1960

Peter Pan, 1960

Purex Specials for Women, 1960

Oversize material

Continuity Acceptance, 1938-1961
Physical Description: 3 boxes (1.6 cubic feet) 
Scope and Content Note: Continuity Acceptance files include: Program Files and CART Reports.

Program Files, 1938-1961
Physical Description: 2 boxes (1.4 cubic feet) 
Scope and Content Note

Files on programming decisions of the continuity acceptance department. The bulk of these files covers the mid-1940s through the mid-1950s and contains correspondence, memoranda, newsclippings, reports, telegrams, scripts, press releases, and related material. For the most part, the files are comprised of carbons of outgoing correspondence and material received by Stockton Helffrich, director of continuity acceptance through most of the 1940s and 1950s. There is also a significant amount of material from department personnel who preceded Helffrich.

Documented in the program files are decisions on the broadcast acceptability of more than one hundred radio and television programs. Of special concern was the treatment of sensitive subjects and the use of profane, suggestive, or derogatory language and actions. The files also document concern for proper conduct of quiz shows and contests, scheduling of appropriate commercials, and avoidance of “product plugs” on live programming. The files for soap operas and other dramatic productions reveal a conscious support of traditional mores and values.

All programs listed are not equally documented, but the more substantial files include scripts and departmental reports. Programs which received adverse public reaction often have clippings and copies of audience mail. For television shows filmed in Hollywood, there are copies of reports on difficulties with shooting scripts or kinescope previews, as well as considerable correspondence between Helffrich and Hollywood personnel.

The files have been arranged into one alphabetical sequence by program titles, with those programs which are sparsely represented segregated into a miscellaneous category. Among the NBC executives well represented in the program files are Wade Arnold, Kenneth Bilby, William F. Brooks, William Hedges, John K. Herbert, Joseph V. McConnell, William Burke Miller, Carleton D. Smith, and Sidney Strotz.

Abbott and Costello, 1952-1955

Adelaide Hawley Show, 1944-1955

Anybody Home, 1952

Aunt Mary, 1948-1950

Baby Snooks, 1949-1950, 1955

Baron and the Bee, The, 1953

Barrie Craig, Confidential Investigator, 1952-1954

Bat Masterson, 1961

Big Show, 1950-1952

Boomerang, 1948

Breakfast at Baurs, 1948-1949
Note: Includes script: 1943 June 9 and 12.

Broadway Spotlight, 1949

Call the Police, 1947-1948

Calling All Cowboys, 1950

Chicago Roundtable, 1948-1949

Continental, The 1951-1952, 1956-1957

Crisis, 1949

Curtain Time, 1947-1949

Date With Judy, A, 1947-1948

Dimension X, 1950-1951
Note: Includes scripts: “Zero Hour” and “There Will Come Soft Rains” / adapted by George Lefferts, 1950 June 17.

Dr. I.Q., 1942, 1947-1948

Dr. Paul, 1948-1950, 1952

Dr. Polgar, 1949-1950, 1953

Doctors Anonymous, 1951

Doctor's Orders, 1948

Door With No Name, The, 1951

Easy Does It, 1949-1950

Everyman's Story, 1948-1949
Note: Includes script: #12, “With Trembling Hands” / by Howard Rodman, 1948 December 26

Fearless Fosdick, 1952

Get More Out of Life, 1949

Hank McCune Show, 1950

Harvest of Stars, 1947-1949

Henry Morgan Show, 1949-1950
Note: Includes script: #5, 1949 April 10.

Here Is Tomorrow, 1942-1943

Highlights of the Bible, 1948-1949

Hollywood Star Theater, 1947-1950, 1954

I Want A Divorce, 1940

I'd Like To See, 1948-1949

I'd Rather Be Right, 1940

Invisible Microphone, 1949
Note: Includes script: 1949 May 27.

It's Sewing Time, 1949

Jack Lait-Confidential, 1950

Jack Pearl Show, 1948

Judy Canova Show, 1947-1948, 1950-1953

Judy Splinter's Show, 1950

Katie's Daughter, 1947-1948

Kay Kayser Show, 1947-1950

Lambs Gambol, The, 1949
Note: Includes script: 1949 February 27.

Leave It To The Girls, 1949-1951

Let's Ask Mom, 1947
Note: Includes script: 1947 March 1.

Light of the World, 1947-1950

Lora Lawton, 1947-1950
Note: Includes script: #1725, by Helen Walpole for Frank and Anne Hummert, 1950 January 6.

Ma Perkins, 1946-1949

Maggie McNellis Show, 1944, 1946

Manhattan Merry-Go-Round, 1943-1947

Manor House Party, 1947
Note: Includes script: by Bill Sweeney, 1947 June 2.

Mary Kay and Johnnie, 1948-1949

Masquerade Party, 1952, 1957-1960

Matinee Theater, 1955-1959
Note: Includes scripts: “Singer in the Valley” / by Dorothy R. Steward, adapted Helen Hanff, 1956 April 2; and “The Prophet Hosea” / by Marjorie D. Adler, undated.

Meet the Expert, 1949
Note: Includes script: 1949 May 6.

Menosha the Magnificent, 1950

Metropolitan Opera, 1951

Mind Your Manners, 1948-1950

Miscellaneous, 1938-1960

Modern Farmer, The, 1945

Molle Mystery Theater, 1943-1948

Musical Merry-Go-Round, 1951

My Good Wife, 1949

My Mother's Husband, 1950

My Silent Partner, 1949

NBC Comics, 1950-1951

NBC Salute to Veterans, 1948

News from Belgium, 1942

News Quiz, 1950

Norman Brokenshire Show, 1948-1950

Old Gold Amateur Hour, 1950

Opera Once Over Lightly, 1952-1953

Pass the Buck, 1945

Portia Faces Life, 1943, 1947-1950

Radio City Playhouse, 1948-1949

Ranger Joe, 1947-1950

Road of Life, 1947-1948, 1950-1951, 1954

R.F.D. America, 1948-1949
Note: Includes script: 1948 June 6.

Scott Music Hall, 1952-1953

Secret Echelon 9, 1951

Short Story Theater, 1951-1952
Note: Includes script: #16, “How Beautiful with Shoes” / by Wilbur Daniel Steele, adapted by Earl Hamner, 1952 March 21.

Smilin' Ed McConnell, 1949-1951

Song Is Born, A, 1944

Sound Off, 1952

Sports Newsreel of the Air, 1947-1948, 1950

Standard Hour, 1951
Note: Includes script: 1951 January 28.

Stars In Khaki and Blue, 1952
Note: Includes script: by Bob Condon, 1952 April 6.

Stars Over Hollywood, 1950-1951

Stop Me If You've Heard This One, 1948

Stories by Olmstead, 1948

Straw Hat Matinee, 1951

Swap Night, 1948

Take It or Leave It, 1948-1950

Teentimers Club, 1945-1947

Television Detective, 1949

Tello-Test, 1944, 1947

Texas Rangers, 1950-1952

Theater of the Mind, 1949

Theatre Royal, 1953-1954

This Is Nora Drake, 1947-1949

Those Two, 1951-1953

Tobe's Topics, 1945
Note: Includes script: 1945 September.

Today's Children, 1946, 1948-1949

Treasury Men In Action, 1951-1954

Triple B Ranch, 1947, 1949
Note: Includes script: 1947 March 1.

Twenty Questions, 1949

Vacation Wonderlands, 1951

WNBC Stamp Club, 1948-1949

WNBT Panel Discussions, 1954

Wanted, 1950

Warren Hull Show, 1949-1950
Note: Includes script: 1950 January 24.

We Love and Learn, 1948-1950

Welcome Travelers, 1948-1951, 1953-1954

When A Girl Marries, 1947-1951

White Hunter, 1951-1952

World's Great Novels, 1947-1948

You Are An Artist, 1949-1950

Your Prize Story, 1952

Your Radio Reporter, 1947-1948
Note: Includes script: #218, 1947 October 4.

Your Show Time, 1948-1949

CART Reports, 1951-1960
Physical Description: 1 box (0.2 cubic feet) 
Scope and Content Note

Reports sent to department personnel, radio and television program personnel, and owned-and-operated stations. Written by Stockton Helffrich, director of the continuity acceptance department, these mimeographed monthly reports are chatty, reflective, and designed to inform subscribers about NBC decisions and policies. Often as much as six pages in length, the reports include summaries and examples of audience complaints, refer to newspaper and magazine columnists' program reviews, cite changing social views and attitudes, and remark on the activities the National Association of Broadcasters, NBC's affiliates, and other broadcasting groups. Throughout, Helffrich examined the nature and role of broadcast censorship and its relationship to decisions on programs containing profanity, questionable amounts of sex and violence, certain portrayals of racial and ethnic groups, misleading or false commercials, and related topics. Many of the reports mention specific programs which provoked audience and/or journalistic comment; others contain examples of segments cut from NBC scripts.

Arranged chronologically, the CART reports are complete for the years 1954 through 1959. For 1951, 1953, and 1960 there is only one monthly report per year; there are no reports for 1952.

CART Reports, 1951-1960

Press and Publicity, 1932-1960
Physical Description: 29 boxes (26.0 cubic feet) and microfilm (35 mm) 
Scope and Content Note: Press and Publicity includes: Milton Brown Papers; Sidney H. Eiges Papers; Michael Horton Papers; Ellis Moore Papers; and Publications.

Brown, Milton. Papers, 1956
Physical Description: 2 boxes (0.6 cubic feet) 
Scope and Content Note: Papers of a manager of program publicity. Operating within the press department, program publicity was responsible for generating and coordinating routine promotion of NBC broadcasts by supplying background information and story ideas to the network, affiliated stations, and the print media. Divided into two alphabetically-arranged groups, CORRESPONDENCE and SUBJECT FILES, the collection consists of correspondence, memoranda, biographical sketches of entertainers, production information, plans, reports, publicity releases, fact sheets, Trendex ratings, and other material relating to daily operations. Documentation is present for a wide variety of NBC productions, including The Dinah Shore Show, Meet the Press, Modern Romances, and several quiz and audience participation programs. In sum, the papers illustrate the cooperation between the network and the print media in creating television coverage. Kenneth Bilby, Sidney H. Eiges, Michael Horton, Ellis Moore, and Al Rylander are all represented in Brown's files.

Correspondence Files

A-W

Regarding St. Louis Post Dispatch

Subject Files

Irving Berlin (special to Journal American)

Buffalo, New York

Chicago and Washington

Colgate Meetings

Columns

Eiges, Sidney H.

Features

Mike Horton

Hollywood

Ken Kantor

Casey Shawan

Earl Ziegler

Miscellany

Interoffice Memos

Ellis Moore

Miscellaneous

Political Conventions

Publicity Plans and Reports

Ratings

Al Rylander

Summer Plans

Staff Writers

Sylvania Awards

Telegrams regarding Programs and Entertainers

Eiges, Sidney H. (1909-1985). Papers, 1946-1958
Physical Description: 23 boxes (22.2 cubic feet) 
Scope and Content Note

Papers of a vice president for press and publicity who joined NBC as a press department writer in 1941. Included are correspondence, clippings, memos, logs, reports, speeches, minutes, financial records, press releases, drafts, photographs, and related material. First divided chronologically by year, the papers are then arranged as subject and department files. Taken together, the papers clearly reflect Eiges' responsibility for institutional and program publicity. Though much of the material is routine, there are some important files, especially those concerning reports; promotional campaigns; and press department coordination between New York, Chicago, and Hollywood. Especially noteworthy are the files on the development of the exploitation unit under Al Rylander. There is also significant material regarding such programs as “Amahl and the Night Visitors,” which was aired by NBC Opera Theatre; Medic; Fibber McGee and Molly; The Big Show; Victory at Sea; Howdy Doody; and the three major talk shows - Today, Home, and Tonight. Prominent entertainers mentioned in Eiges' files include Fred Allen, Steven Allen, Dinah Shore, and Arturo Toscanini; prominent correspondents are listed below.

Throughout, there is noteworthy documentation of Eiges' relations with advertising agencies, newspapers, magazines, and affiliated radio and television stations. For most years, the files concern awards, ratings, the Public Relations Society of America, the National Association of Radio and Television Broadcaster, and Eiges' Columbia University course on radio and television publicity. Interesting and substantive files also relate to color television “spectaculars,” the Army-McCarthy hearings, and NBC's relations with the black community, particularly as they regarded employment policies. Because Eiges reported to the vice-president for public relations, there is a good deal of memoranda exchanged with the two men who held that position during the years documented here, William F. Brooks and Kenneth Bilby. In addition there is a considerable amount of correspondence, speeches, articles, and related public announcements by NBC executives sent to the press department for editing and approval. Among the more significant executive files are those for Charles Denny, Edward Madden, John F. Royal, David Sarnoff, Robert W. Sarnoff, Niles Trammell, and Sylvester L. Weaver Jr.

There are two scripts in Eiges' files: the first part of The Quick and the Dead (Box 161, Folder 5) and an August 15, 1954, broadcast of American Forum of the Air entitled “McCarthy: A Force for Good of Evil?” (Box 165, Folder 40).

A select correspondent index is below.

Name	Date	Box	Folder
Allen, Fred	1948 April 30	156	13
	1954 September 22	165	41
Allen, Steve	1955 June 22	171	8
	1955 June 23	171	8
	1957 March 6	176	20
Atkinson, Brooks	1956 August 7	172	33
Barnouw, Erik	1948 December 8	156	5
	1950 July 6	160	25
	1957 April 12	177	16
Benny, Jack	1948 April 28	156	13
Cantor, Eddie	1950 July 24	161	6
	1950 July 29	161	6
	1950 August 14	162	11
	1950 September 9	162	11
	1950 September 25	162	11
	1950 October 17	162	11
Farley, James A.	1954 August 4	165	41
Henle, Ray	1948 April 12 (copy)	156	12
	1958 April 3	178	3
Lasky, Victor	1954 August 18	165	40
	1954 October 27	165	29
	1954 December 6	165	29
	1954 December 21	165	29
Lilienthal, David	1954 January 13 (copy)	166	49
Paar, Jack	1957 October 15	172	27
	1957 December 11	172	27
Robinson, Jackie	1954 January 5 (copy)	166	46
Roscoe, Burton	1954 March 2	165	38
	1954 August	165	40
Swope, Herbert Bayard	1952 October 15	163	54
	1952 October 29	163	54
	1954 August 17	166	45

1946-1948

Jinx Falkenberg, 1946

Agricultural editors, 1946-1948

1948

Subject Files

Advertising agencies

Columbia University

Election night

Magazines

Military

Miscellaneous correspondence

National Association of Broadcasters

National Association of Public Relations Counsels and the Public Relations Society of America

NBC Code

NBC Convention

Newspapers, A-Z

Newspaper radio program listings (articles by Eiges)

Radio Corporation of America (RCA)

Sigma Delta Chi

Station affiliates

A-H

I-Z

Television

Travelers Aid

Department Files

Executives and other personnel

James Rowland Angell

William Fern Brooks

Samuel Chotzinoff

Ernest de la Ossa

Charles R. Denny

Kenneth R. Dyke

Sterling Fisher

Charles P. Hammond

Horton Heath

William S. Hedges

Norman Kersta

Thomas Knode

Harry Kopf

Helen Korday

Irene Kuhn

John H. MacDonald

James Miller

Clay Morgan