Wisconsin. Department of Tourism: Advertising, Marketing, Promotion, and Public Information, 1983-2007

Scope and Content Note

Advertising and marketing records, 1983-2007, for the Department of Tourism. The bulk of the accession consists of marketing research and economic impact studies conducted for the state by outside consultants. Also included are press releases and public relations planning files from the department. Notable are the videorecordings of different TV campaigns created to promote the state as a tourist destination; all videorecordings are in Betacam (3/4-inch) format.