Title: Wisconsin. Department of Tourism: Advertising, Marketing, Promotion, and Public Information
Inclusive Dates: 1983-2007

Creator:

• Wisconsin. Department of Tourism

Call Number: 2014/124

Quantity: 6.2 cubic feet (5 record center cartons and 3 archives boxes) and 11 videorecordings

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Final materials related to projects and efforts in such areas as conferences, contests, trade shows, and familiarization tours, as well as long term projects and activities.

Note:

These records have been assigned Series 3267.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser03267

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See the Agency History in the catalog.

Advertising and marketing records, 1983-2007, for the Department of Tourism. The bulk of the accession consists of marketing research and economic impact studies conducted for the state by outside consultants. Also included are press releases and public relations planning files from the department. Notable are the videorecordings of different TV campaigns created to promote the state as a tourist destination; all videorecordings are in Betacam (3/4-inch) format.

Acquisition Information

Accession Number: 2014/124

2014/124	Tourism TV campaign videos
Video   1	Wisconsin Spring, 1986 March 14
Video   1 (continued)	Wisconsin, 1986 March 14
Video   1 (continued)	Spring Escape, circa 1986
Video   2	Everywhere, 1987 March 13
Video   2 (continued)	Everywhere Escapes, 1987 March 13
Video   3	Wisconsin Spring Guide/Escape, 1987 May 5
Video   4	TV Campaign, 1988 February 19 Note Bob Uecker, Superstar Beautiful Friendship Pictures Picture/Boat Picture/Waterskiing Picture/Holy Hill Picture/Train
Video   5	Spring/Summer Tourism/Guidebook, 1988 February 12
Video   6	TV campaign, 1989 Note Bon Voyage Revised Critics Book Bon Voyage Revised/Phone Number Critics/Phone Number Book/Phone Number
Video   7	TV campaign, 1990 March 9 Note Teacher's Pet Trooper (Experimental Aircraft Association) Trooper (Circus) Play It
Video   8	Trooper Bloopers, 1990 May
Video   9	TV campaign, 1991 Note Walk Mantra Hypnotist State of Mind '92
Video   10	TV campaign, 1994 January 14 Note Memories Geese/Actual Food/Actual Lights
Video   11	TV campaign, undated Note Rapids Dancing Ride Home Beach Rapids [10 second version] Dancing [10 second version] Ride Home [10 second version] Beach [10 second version]
	Department press releases
Box   1 Folder   1	1987-1989
Box   1 Folder   2-6	1991-1993
Box   2 Folder   1-5	1994-1998
Box   2 Folder   6	Public relations program status reports and planning, 1992-1993
Box   2 Folder   7	Media correspondence, 1992
Box   2 Folder   8	Wisconsin Tourism Division newsletters, 1989-1996
	Primary travel marketing research
Box   3 Folder   1	Analysis of market share trends, 1981-1985
Box   3 Folder   2	Advertising conversion results, 1983 and 1986
Box   3 Folder   3	Spring/summer advertising campaign results, 1985-1986 and 1986-1987
Box   3 Folder   4	Fall/winter advertising planning document, 1987-1988
Box   3 Folder   5	Advertising conversion studies, 1987-1988
Box   3 Folder   6	Wisconsin tourism focus groups, 1987
Box   3 Folder   7	Fall/winter advertising program details, 1988
Box   3 Folder   8	The Wisconsin Tourism Industry-An Analysis of Market Share Trends, 1988 February
Box   3 Folder   9	The spring/summer campaign, 1990
Box   3 Folder   10	Wisconsin tourism, advertising program, 1991/1992 Winter
Box   3 Folder   11	Spring/summer media plan, 1992
Box   3 Folder   12	Media recommendations, 1993 Spring/Summer
Box   3 Folder   13	Seasonal wave tracking, 1994 Summer and Fall
Box   3 Folder   14	Southern Wisconsin qualitative research exploration final report, 1994 October 21
Box   3 Folder   15	Quantitative consumer lifestyle assessment final report, 1994 October
Box   3 Folder   16	Wisconsin Department of Tourism seasonal wave tracking study, 1995 Fall
Box   3 Folder   17	Regionalizing Values, Attitudes, and Lifestyles (VALS) research, 1990 March
Box   3 Folder   18	Seasonal wave tracking final report, 1994-1995
Box   3 Folder   19	Southwestern Wisconsin conversion study final report, 1995 November 29
Box   3 Folder   20	Seasonal wave tracking, 1996 January 8
Box   3 Folder   21	Department of Tourism winter 1996-1997 campaign summary
Box   3 Folder   22	Chicago Hispanic market report and recommendations, 1997 May
Box   3 Folder   23	Brand image focus group report, 1997 February 18
Box   3 Folder   24	Heritage Wisconsin focus group report, 1997
	Davidson-Peterson economic impact studies
Box   4 Folder   1	“A Summary of the Economic Benefits Derived from Growth in Tourism to Wisconsin,” 1989
Box   4 Folder   2	“A Study of the Effectiveness of the 1990 Wisconsin Tourism Marketing Program”
Box   4 Folder   3-4	Economic impact of tourists, 1990
Box   4 Folder   5	“A Look at the Visitors to the National Trust Heritage Tourism Initiative Sites,” 1990 Fall
Box   4 Folder   6	“A Look at Residents of the National Trust Heritage Tourism Sites,” 1991 April
Box   4 Folder   7	Economic impact of expenditures by travelers in the state of Wisconsin, 1991
Box   4 Folder   8	Economic impact of expenditures by travelers, 1992
Box   4 Folder   9	Economic impact of expenditures by travelers on Fox Cities, 1992
Box   4 Folder   10	Economic impact on the greater Milwaukee area, 1992
Box   4 Folder   11-15	Economic impact of expenditures by travelers studies, 1993-1997
Box   4 Folder   16	Economic impact by season/region, 1997
Box   4 Folder   17	Economic impact by geographical region, 1997
	Economic impact of expenditures by travelers studies
Box   4 Folder   18-21	1998-2000
	2000
Box   5 Folder   1	Regional reports
Box   5 Folder   2	County level data, seasonal and annual economic impact numbers
	2001
Box   5 Folder   3-4	Reports
Box   5 Folder   5	Regional reports
Box   5 Folder   6	County level data-seasonal and annual economic impact numbers
Box   5 Folder   7	County level reports (in alphabetical order)
	2002
Box   5 Folder   8	Reports
	2003
Box   5 Folder   9	Reports
Box   5 Folder   10	Regional reports
Box   5 Folder   11	County-by-county reports, 2003
	2004
Box   5 Folder   12	Reports, 2003
Box   5 Folder   13	County-by-county report
Box   5 Folder   14	Regional reports
Box   5 Folder   15	Economic impact study and marketing analysis of Wisconsin's National Scenic Byway, 2004 April
Box   5 Folder   16	State web site study, Wisconsin top line summary
Box   5 Folder   17	Wisconsin travel web site study, 2000
Box   5 Folder   18	“The Wisconsin Meetings and Convention Industry,” 2001
Box   5 Folder   19	“2003 Marketing and Impact Study of the Wisconsin Great River Road: A Benchmark Study”
	Co-op research program marketing studies
Box   6 Folder   1	Profile of visitors on the bike trails of western Wisconsin, 2000 Summer
Box   6 Folder   2	Profile of visitors at Country Jam USA, Eau Claire, 2000 July 20-23
Box   6 Folder   3	Prairie Dog Blues Festival visitor profile, St. Feriole Island, Prairie du Chien, 2000 July 28-30
Box   6 Folder   4	Profile of Port Washington visitors, 2000 June-September
Box   6 Folder   5	La Crosse Fairgrounds Speedway visitor profile, 2000 June-October
Box   6 Folder   6	Profile of visitors at the Westby Snowflake Ski Jump, 2001 February 10-11
Box   6 Folder   7	Stoughton Syttende Mai visitor profile, 2001 May
Box   6 Folder   8	Profile of visitors at area sporting events, 2001 February-July
Box   6 Folder   9	Profile of visitors at the Shawano Sledfest, 2001 January 12-13
Box   6 Folder   10	Profile of visitors at the Warrens Cranberry Festival, 2001 September 28-30
Box   6 Folder   11-12	Profile of visitors at eight state historic sites in Wisconsin, 2001 June-October
Box   6 Folder   13	Profile of visitors at special events, Heritage Hill State Historical Park, 2001
Box   6 Folder   14	Wisconsin Department of Tourism internet survey, 2001 October-2002 September
Box   6 Folder   15-16	Profile of visitors at Washington County Fair Park, 2002 July
	Data resource books
Box   7 Folder   1	Advertising benchmark study, 2000 March
Box   7 Folder   2	Seasonal activities data, 2000 July
Box   7 Folder   3	Cross-seasonal activities correlations, 2000 August
Box   7 Folder   4	Cross-seasonal activities for March/July, 2000 September
	Cross-seasonal/seasonal activities combined data
Box   7 Folder   5	2001 April and July
Box   7 Folder   6	2002 February
Box   7 Folder   7	Cross-seasonal/seasonal activities for 2004, 2004 July
Box   7 Folder   8	Cross-seasonal/seasonal activities and combined data, 2005 July
Box   7 Folder   9	Cross-seasonal/seasonal activities 2007 and combined data, 2007 July
Box   7 Folder   10	Gathering survey data, 2007 April
Box   7 Folder   11	2008 Bicycling survey data, 2008 April
	Wisconsin Welcome Center (WWC) visitor survey
Box   7 Folder   12	2006 Winter
Box   7 Folder   13	2006 Spring
Box   7 Folder   14	2006 Summer
Box   8 Folder   1	2007 Fall
Box   8 Folder   2	Visitor survey combined data, 2007 January
Box   8 Folder   3	Portage Youth Soccer Tournament visitor profile, 2005 June 24-26
Box   8 Folder   4	ASICS Kids Freestyle/Greco-Roman National Championship visitor profile, 2005 June 29-July 2
Box   8 Folder   5	Profile of visitors at Fox Cities Upper Midwest Soccer Classic, 2005
Box   8 Folder   6	National Water Ski visitor profile, 2005 August 12-14
Box   8 Folder   7	First Fox Cities Marathon, 2005 September 24
Box   8 Folder   8	International Softball Congress visitor profile, 2005 August 12-20