Wisconsin. Department of Tourism: Advertising, Marketing, Promotion, and Public Information, 1983-2007
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Contents List

Container Title
2014/124
Tourism TV campaign videos
Video   1
Wisconsin Spring, 1986 March 14
Video   1 (continued)
Wisconsin, 1986 March 14
Video   1 (continued)
Spring Escape, circa 1986
Video   2
Everywhere, 1987 March 13
Video   2 (continued)
Everywhere Escapes, 1987 March 13
Video   3
Wisconsin Spring Guide/Escape, 1987 May 5
Video   4
TV Campaign, 1988 February 19
Note
  • Bob Uecker, Superstar
  • Beautiful Friendship
  • Pictures
  • Picture/Boat
  • Picture/Waterskiing
  • Picture/Holy Hill
  • Picture/Train
Video   5
Spring/Summer Tourism/Guidebook, 1988 February 12
Video   6
TV campaign, 1989
Note
  • Bon Voyage Revised
  • Critics
  • Book
  • Bon Voyage Revised/Phone Number
  • Critics/Phone Number
  • Book/Phone Number
Video   7
TV campaign, 1990 March 9
Note
  • Teacher's Pet
  • Trooper (Experimental Aircraft Association)
  • Trooper (Circus)
  • Play It
Video   8
Trooper Bloopers, 1990 May
Video   9
TV campaign, 1991
Note
  • Walk
  • Mantra
  • Hypnotist
  • State of Mind '92
Video   10
TV campaign, 1994 January 14
Note
  • Memories
  • Geese/Actual
  • Food/Actual
  • Lights
Video   11
TV campaign, undated
Note
  • Rapids
  • Dancing
  • Ride Home
  • Beach
  • Rapids [10 second version]
  • Dancing [10 second version]
  • Ride Home [10 second version]
  • Beach [10 second version]
Department press releases
Box   1
Folder   1
1987-1989
Box   1
Folder   2-6
1991-1993
Box   2
Folder   1-5
1994-1998
Box   2
Folder   6
Public relations program status reports and planning, 1992-1993
Box   2
Folder   7
Media correspondence, 1992
Box   2
Folder   8
Wisconsin Tourism Division newsletters, 1989-1996
Primary travel marketing research
Box   3
Folder   1
Analysis of market share trends, 1981-1985
Box   3
Folder   2
Advertising conversion results, 1983 and 1986
Box   3
Folder   3
Spring/summer advertising campaign results, 1985-1986 and 1986-1987
Box   3
Folder   4
Fall/winter advertising planning document, 1987-1988
Box   3
Folder   5
Advertising conversion studies, 1987-1988
Box   3
Folder   6
Wisconsin tourism focus groups, 1987
Box   3
Folder   7
Fall/winter advertising program details, 1988
Box   3
Folder   8
The Wisconsin Tourism Industry-An Analysis of Market Share Trends, 1988 February
Box   3
Folder   9
The spring/summer campaign, 1990
Box   3
Folder   10
Wisconsin tourism, advertising program, 1991/1992 Winter
Box   3
Folder   11
Spring/summer media plan, 1992
Box   3
Folder   12
Media recommendations, 1993 Spring/Summer
Box   3
Folder   13
Seasonal wave tracking, 1994 Summer and Fall
Box   3
Folder   14
Southern Wisconsin qualitative research exploration final report, 1994 October 21
Box   3
Folder   15
Quantitative consumer lifestyle assessment final report, 1994 October
Box   3
Folder   16
Wisconsin Department of Tourism seasonal wave tracking study, 1995 Fall
Box   3
Folder   17
Regionalizing Values, Attitudes, and Lifestyles (VALS) research, 1990 March
Box   3
Folder   18
Seasonal wave tracking final report, 1994-1995
Box   3
Folder   19
Southwestern Wisconsin conversion study final report, 1995 November 29
Box   3
Folder   20
Seasonal wave tracking, 1996 January 8
Box   3
Folder   21
Department of Tourism winter 1996-1997 campaign summary
Box   3
Folder   22
Chicago Hispanic market report and recommendations, 1997 May
Box   3
Folder   23
Brand image focus group report, 1997 February 18
Box   3
Folder   24
Heritage Wisconsin focus group report, 1997
Davidson-Peterson economic impact studies
Box   4
Folder   1
“A Summary of the Economic Benefits Derived from Growth in Tourism to Wisconsin,” 1989
Box   4
Folder   2
“A Study of the Effectiveness of the 1990 Wisconsin Tourism Marketing Program”
Box   4
Folder   3-4
Economic impact of tourists, 1990
Box   4
Folder   5
“A Look at the Visitors to the National Trust Heritage Tourism Initiative Sites,” 1990 Fall
Box   4
Folder   6
“A Look at Residents of the National Trust Heritage Tourism Sites,” 1991 April
Box   4
Folder   7
Economic impact of expenditures by travelers in the state of Wisconsin, 1991
Box   4
Folder   8
Economic impact of expenditures by travelers, 1992
Box   4
Folder   9
Economic impact of expenditures by travelers on Fox Cities, 1992
Box   4
Folder   10
Economic impact on the greater Milwaukee area, 1992
Box   4
Folder   11-15
Economic impact of expenditures by travelers studies, 1993-1997
Box   4
Folder   16
Economic impact by season/region, 1997
Box   4
Folder   17
Economic impact by geographical region, 1997
Economic impact of expenditures by travelers studies
Box   4
Folder   18-21
1998-2000
2000
Box   5
Folder   1
Regional reports
Box   5
Folder   2
County level data, seasonal and annual economic impact numbers
2001
Box   5
Folder   3-4
Reports
Box   5
Folder   5
Regional reports
Box   5
Folder   6
County level data-seasonal and annual economic impact numbers
Box   5
Folder   7
County level reports (in alphabetical order)
2002
Box   5
Folder   8
Reports
2003
Box   5
Folder   9
Reports
Box   5
Folder   10
Regional reports
Box   5
Folder   11
County-by-county reports, 2003
2004
Box   5
Folder   12
Reports, 2003
Box   5
Folder   13
County-by-county report
Box   5
Folder   14
Regional reports
Box   5
Folder   15
Economic impact study and marketing analysis of Wisconsin's National Scenic Byway, 2004 April
Box   5
Folder   16
State web site study, Wisconsin top line summary
Box   5
Folder   17
Wisconsin travel web site study, 2000
Box   5
Folder   18
“The Wisconsin Meetings and Convention Industry,” 2001
Box   5
Folder   19
“2003 Marketing and Impact Study of the Wisconsin Great River Road: A Benchmark Study”
Co-op research program marketing studies
Box   6
Folder   1
Profile of visitors on the bike trails of western Wisconsin, 2000 Summer
Box   6
Folder   2
Profile of visitors at Country Jam USA, Eau Claire, 2000 July 20-23
Box   6
Folder   3
Prairie Dog Blues Festival visitor profile, St. Feriole Island, Prairie du Chien, 2000 July 28-30
Box   6
Folder   4
Profile of Port Washington visitors, 2000 June-September
Box   6
Folder   5
La Crosse Fairgrounds Speedway visitor profile, 2000 June-October
Box   6
Folder   6
Profile of visitors at the Westby Snowflake Ski Jump, 2001 February 10-11
Box   6
Folder   7
Stoughton Syttende Mai visitor profile, 2001 May
Box   6
Folder   8
Profile of visitors at area sporting events, 2001 February-July
Box   6
Folder   9
Profile of visitors at the Shawano Sledfest, 2001 January 12-13
Box   6
Folder   10
Profile of visitors at the Warrens Cranberry Festival, 2001 September 28-30
Box   6
Folder   11-12
Profile of visitors at eight state historic sites in Wisconsin, 2001 June-October
Box   6
Folder   13
Profile of visitors at special events, Heritage Hill State Historical Park, 2001
Box   6
Folder   14
Wisconsin Department of Tourism internet survey, 2001 October-2002 September
Box   6
Folder   15-16
Profile of visitors at Washington County Fair Park, 2002 July
Data resource books
Box   7
Folder   1
Advertising benchmark study, 2000 March
Box   7
Folder   2
Seasonal activities data, 2000 July
Box   7
Folder   3
Cross-seasonal activities correlations, 2000 August
Box   7
Folder   4
Cross-seasonal activities for March/July, 2000 September
Cross-seasonal/seasonal activities combined data
Box   7
Folder   5
2001 April and July
Box   7
Folder   6
2002 February
Box   7
Folder   7
Cross-seasonal/seasonal activities for 2004, 2004 July
Box   7
Folder   8
Cross-seasonal/seasonal activities and combined data, 2005 July
Box   7
Folder   9
Cross-seasonal/seasonal activities 2007 and combined data, 2007 July
Box   7
Folder   10
Gathering survey data, 2007 April
Box   7
Folder   11
2008 Bicycling survey data, 2008 April
Wisconsin Welcome Center (WWC) visitor survey
Box   7
Folder   12
2006 Winter
Box   7
Folder   13
2006 Spring
Box   7
Folder   14
2006 Summer
Box   8
Folder   1
2007 Fall
Box   8
Folder   2
Visitor survey combined data, 2007 January
Box   8
Folder   3
Portage Youth Soccer Tournament visitor profile, 2005 June 24-26
Box   8
Folder   4
ASICS Kids Freestyle/Greco-Roman National Championship visitor profile, 2005 June 29-July 2
Box   8
Folder   5
Profile of visitors at Fox Cities Upper Midwest Soccer Classic, 2005
Box   8
Folder   6
National Water Ski visitor profile, 2005 August 12-14
Box   8
Folder   7
First Fox Cities Marathon, 2005 September 24
Box   8
Folder   8
International Softball Congress visitor profile, 2005 August 12-20