Founded in 1951, the Radio Advertising Bureau, Inc., (RAB) promotes
the sale of radio time as an advertising medium. It sponsors regional
conferences on such subjects as promotion, programming, sales, and
general management; conducts research into all phases of radio
listening, consumer awareness, and trends in other media; and issues
frequent reports on the use of radio by national advertisers. Known as
the Broadcast Advertising Bureau, Inc., (BAB) until 1955, the RAB has
offices and a radio advertising library in New York City. Membership is
composed primarily of radio stations, radio networks, and station sales
representatives.
Much of the above information was found in Encyclopedia of
Associations, 12th edition, Detroit, Mich.: Gale Research Co.,
1978.
