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Container
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Title
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Series: Broadcast Advertising Bureau
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Box
1
Folder
1
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Report, April-June, 1951
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Box
1
Folder
2
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Bylaws, 1952
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Box
1
Folder
2
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Minutes, November, 1954
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Box
1
Folder
3
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Catalogs, 1952-1953
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Box
1
Folder
4
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Topical Index to BAB materials,
1953
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Series: Subject File, 1951-1956
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Box
1
Folder
5
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Airlines
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Box
1
Folder
6
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Bakeries
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Box
1
Folder
7
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Banking
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Box
1
Folder
8
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Breweries
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Box
1
Folder
9
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Businessmen
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Box
1
Folder
10
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Cumulative Audience of Advertising, 1953-
1954
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Box
1
Folder
11
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Customer interview surveys,
1951
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Box
1
Folder
12
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Dairies
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Box
1
Folder
13
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Extra sets, 1952-1953
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Box
1
Folder
14
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Furniture
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Box
1
Folder
15
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Grocery and Food Stores
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Box
1
Folder
16
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Hardware
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Box
1
Folder
17
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Hotels
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Box
1
Folder
18
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Infants and children's wear
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Box
1
Folder
19
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Insurance
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Box
1
Folder
20
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Jewelry
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Box
2
Folder
1
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“Listeners on Wheels,”
1952
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Box
2
Folder
2
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Men's wear
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Box
2
Folder
3
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Monthly Retail Sales Trends by Regions, 1952
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Box
2
Folder
4
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Motion Picture Theatres
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Box
2
Folder
5
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National advertisers using network radio,
1954
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Box
2
Folder
6
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Newspapers and magazines
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Box
2
Folder
7
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Paint and wallpaper dealers
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Box
2
Folder
8
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Plumbing and heating
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Box
2
Folder
9
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Readership of Large-Space Advertising, 1952
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Box
2
Folder
10
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Real estate
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Box
5
Folder
1
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Sales Opportunity calendars, 1954-
1956
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Box
2
Folder
11
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Sears Counts Its Customers, 1952
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Box
2
Folder
12
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“Sell Radio” campaign (includes spot
announcements), 1953-1954
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Box
2
Folder
13
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“Sixteen Reasons for Buying Radio,”
1955
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Box
2
Folder
14
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Sporting goods
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Box
2
Folder
15
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Television
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Box
2
Folder
16
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Women
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Box
2
Folder
17
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Women's wear retailers
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Series: Bulletins, Newsletters, and News Releases
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Box
2
Folder
18
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Copy Clinic Bulletin, 1954
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Box
3
Folder
1
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Information Service, 1954-
1955
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Box
3
Folder
2-3
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Local Radio Salesman, 1954-
1955
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Box
3
Folder
4
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News releases, 1953-1954
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Box
3
Folder
5
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Radio Advertising Newsletter, 1954
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Box
3
Folder
6
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Radio Gets Results, 1954-
1955
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Box
3
Folder
7
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Sales Management Bulletin, n.d.
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Box
3
Folder
8
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Sales Opportunity Bulletin, 1954-
1955
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Box
3
Folder
9
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Sales Report, 1954-
1955
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Series: Co-Op Advertising Data
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Box
3
Folder
10-20
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1951, July-May, 1954
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Box
4
Folder
1-3
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1954, June-1955
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Series: Miscellaneous, 1951-1955
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Box
4
Folder
4-8
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General
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Box
5
Folder
2
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Oversize
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