Container
|
Title
|
|
Series: Subject File, 1951-1956
|
|
Box
1
Folder
5
|
Airlines
|
|
Box
1
Folder
6
|
Bakeries
|
|
Box
1
Folder
7
|
Banking
|
|
Box
1
Folder
8
|
Breweries
|
|
Box
1
Folder
9
|
Businessmen
|
|
Box
1
Folder
10
|
Cumulative Audience of Advertising, 1953-
1954
|
|
Box
1
Folder
11
|
Customer interview surveys,
1951
|
|
Box
1
Folder
12
|
Dairies
|
|
Box
1
Folder
13
|
Extra sets, 1952-1953
|
|
Box
1
Folder
14
|
Furniture
|
|
Box
1
Folder
15
|
Grocery and Food Stores
|
|
Box
1
Folder
16
|
Hardware
|
|
Box
1
Folder
17
|
Hotels
|
|
Box
1
Folder
18
|
Infants and children's wear
|
|
Box
1
Folder
19
|
Insurance
|
|
Box
1
Folder
20
|
Jewelry
|
|
Box
2
Folder
1
|
“Listeners on Wheels,”
1952
|
|
Box
2
Folder
2
|
Men's wear
|
|
Box
2
Folder
3
|
Monthly Retail Sales Trends by Regions, 1952
|
|
Box
2
Folder
4
|
Motion Picture Theatres
|
|
Box
2
Folder
5
|
National advertisers using network radio,
1954
|
|
Box
2
Folder
6
|
Newspapers and magazines
|
|
Box
2
Folder
7
|
Paint and wallpaper dealers
|
|
Box
2
Folder
8
|
Plumbing and heating
|
|
Box
2
Folder
9
|
Readership of Large-Space Advertising, 1952
|
|
Box
2
Folder
10
|
Real estate
|
|
Box
5
Folder
1
|
Sales Opportunity calendars, 1954-
1956
|
|
Box
2
Folder
11
|
Sears Counts Its Customers, 1952
|
|
Box
2
Folder
12
|
“Sell Radio” campaign (includes spot
announcements), 1953-1954
|
|
Box
2
Folder
13
|
“Sixteen Reasons for Buying Radio,”
1955
|
|
Box
2
Folder
14
|
Sporting goods
|
|
Box
2
Folder
15
|
Television
|
|
Box
2
Folder
16
|
Women
|
|
Box
2
Folder
17
|
Women's wear retailers
|
|