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Container
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Title
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Series: Series 7. Research and Education Records, 1953-1968
16 boxes
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Subseries: Subseries 7A. Director of Research and Education Records, 1953-1962: NET was concerned with research from its inception. It needed to know how audiences
were receiving ETV and what their preferences were in order to insure greater success.
During most of its existence, NET employed the services of Professor Wilbur Schramm
and the Institute of Communication Studies at Stanford University. There was a time
however, when they had an internal research unit, with Dr. Ryland W. Crary as Director
of Education before becoming Director of Research in September 1958. His duties in
both positions were probably identical, with only the name being changed. The files pertain to Crary's duties as Director of Education and Research and cover
the years 1953-1962. The six boxes are arranged alphabetically according to subject
and chronologically within each subject and/or folder. Their contents consist of final
and preliminary research reports and material used to compile those reports,
correspondence and reports regarding research grants to universities, which is the
largest single category within these files, and correspondence with stations regarding
research needs. In addition there are studies, surveys, analyses, lists of data, and
publications, all related to ETV and its techniques, impact on the public, success,
etc. Many of the studies and reports were compiled by universities and other
organizations with NET grant money. Removed from the file was a set of NAEB Factsheet, which was transferred to the NAEB collection, and carbon copies
thereof, which were discarded.
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Affiliated Stations, Utilization Reports
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Box
1
Folder
1
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1957
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Box
1
Folder
2
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1958
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Box
1
Folder
3
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ARB Survey, 1958 October-1959
February
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Box
1
Folder
4
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Army Research, 1952 December
31
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Box
1
Folder
5
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Audience Analysis, 1953-1958
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Box
1
Folder
6
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“Briefing Session”, 1959 Series
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Box
1
Folder
7
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Community before Television
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Box
1
Folder
8
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Educational and Instructional TV: General Statements
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General Reports
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Box
1
Folder
9
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1956
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Box
2
Folder
1
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1957-1965
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Grants-in-aid
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Box
2
Folder
2
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General, 1956-1957
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Box
2
Folder
3
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University of Detroit, 1958
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Box
2
Folder
4
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University of Houston, 1957
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Box
2
Folder
5
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University of Illinois, 1957
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Box
2
Folder
6
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University of Miami, 1957
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Box
2
Folder
7 - 8
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Michigan State University
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Box
2
Folder
9
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University of Michigan, 1958-1959
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Box
2
Folder
10
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University of Minnesota, 1956-1957
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Box
2
Folder
11
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University of Nebraska, 1956-1958
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Box
2
Folder
12
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New York University, 1957
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Box
2
Folder
13
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Pennsylvania State University, 1957
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Box
2
Folder
14
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University of Pittsburgh, 1957
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Box
2
Folder
15
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Purdue University, 1957
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Box
2
Folder
16
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Rensselaer Polytechnic Institute, 1957
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Box
2
Folder
17
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Seattle Public Schools Project, 1957
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Box
2
Folder
18
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Stanford University, 1956-1958
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Box
3
Folder
1
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State University of Iowa, 1957-1958
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Box
3
Folder
2
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Syracuse University, 1957
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Box
3
Folder
3
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Texas Technological College, 1957
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Box
3
Folder
4
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Tufts University, 1958-1959
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Box
3
Folder
5
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University of Utah, 1957-1959
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Box
3
Folder
6
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University of Washington, 1957-1959
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Box
3
Folder
7
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Wayne State University, 1957-1959
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Box
3
Folder
8
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University of Wisconsin, 1956-1958
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Impact of Television
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Box
3
Folder
9
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1948, 1956-1958
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Box
3
Folder
10
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1958-1959
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Box
3
Folder
11
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In-School Programming
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Instructional Television
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Box
3
Folder
12
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Colleges and Universities, 1955-1957
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Box
3
Folder
13
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Elementary and Secondary, 1956-1958
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Box
4
Folder
1
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NAEB Research Reports, 1953,
1957
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Box
4
Folder
2
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Periodicals and Reprints
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Box
4
Folder
3
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Professional Photographers
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Box
4
Folder
4
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Program Analyses
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Box
4
Folder
5
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Psychology of Television
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Radio Grants-in-aid
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Box
4
Folder
6
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1960 March-April
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Box
4
Folder
7
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1960 July-December
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Box
4
Folder
8
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Radio, “The People Act”
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Box
4
Folder
9
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Radio Research, 1959
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Box
4
Folder
10
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Radio vs Television, 1959
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Box
4
Folder
11
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Research Data
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Box
4
Folder
12
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Research, Experimental Programs
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Research Grants
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Box
4
Folder
13
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Series I, 1956
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Box
5
Folder
1
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Series II, 1956-1957
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Box
5
Folder
2
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Series III, 1957
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Box
5
Folder
3
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Series IV, 1958
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Box
5
Folder
4
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Research, Miscellaneous Activities, 1956, 1958-1959
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Box
5
Folder
5
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Research Needs cited by Stations, 1958
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Research Program
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Box
5
Folder
6
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in General 1954,
1956-1959
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Box
5
Folder
7
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1953-1956 March
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Box
5
Folder
8
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1956 April-1957
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Research Reports
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Box
5
Folder
9
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1955-1956
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Box
5
Folder
10
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1957
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Box
6
Folder
1
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1958
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Box
6
Folder
2
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1959-1960, 1962
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Box
6
Folder
3
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undated
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Box
6
Folder
4
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Survey of Radio and Television Courses
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Subseries: Subseries 7B. Program Utilization Records, 1957-1968Program utilization was a special aspect of education and research. The department
was initiated and financed in part through an FAE grant which began in February 1961.
At that time the department was apparently responsible to the VP for Network Affairs.
From 1961 to 1965 Henry C. Alter was Director of Program Utilization; in 1965 the name
was changed and Alter became Director of Educational Services, indicating a wider
scope and focus to his position. The Department of Educational Services was abolished
in July 1970. From the department's first annual report, dated September 1961, comes the following:
“The rationale for a Department of Program Utilization was stated in the
proposal to the Fund for Adult Education in October 1960, as follows: The time has come in the development of educational television where the mere
performance of the broadcast function, however skillfully done, is not enough. Good
educational practices demand more. One would hardly think of broadcasting to schools
without relating the program to the material being studied in the classroom.
Educators expect the television program to be integrated with other materials and
with the teacher's conduct of the class session. Should we ask less of educational
programs addressed to adults whose needs are as great and whose motivations are
often stronger? Must adult education programs always be broadcast to unsuspecting
and unattuned minds? The plant is built.... The logical next step, the imperative
step, in the development of educational television is the utilization aspect. Here
one re-examines the entire communications process--idea, substance, format,
production values, transmission factors, receiving environment, viewer preparation,
follow-up activities. Here one begins to realize educational goals. The department has conducted its activities in three major areas: 1. Acquainting
adult educators with opportunities inherent in cooperation with educational
television. 2. Arranging activities in direct support of NET programs. 3. Working with
publishers and others to create materials needed for multi-media programming. It
worked with all types of educational institutions and (national-local) organizations
promoting use of NET programs by groups on a planned basis thus adding to the size of
the NET audience and increasing the impact of its programming. Three broad types of material comprise these files; 1. Correspondence with outside
ETV and Adult Education organizations, including information syllabi on ETV courses;
2. The usual internal NET office records, viz. annual reports, staff papers, and
reports, memos to and from staff and other departments, statistics, lists, etc; and 3.
Utilization materials, plans for utilization, and requests for those materials from
viewers, stations, universities and other organizations. Category three accounts for
seven of the ten boxes. Some materials were formed into utilization packets relating to specific programs and
series, but the packets are not always complete in the archive. An especially complete
file is The Age of Kings, called
“best NET series ever.” (Wood, 496) Also noteworthy due to extensive
information on them in other files are The
Environmental Revolution, Population, and History of the
Negro People. Arrangement is an alphabetical subject file with viewer and institutional response
letters separate and last under “Programs;” all chronological within
folders. The person most in evidence in the files besides Alter is Donley Fedderson, Director
of Television Programming.
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Box
1
Folder
1
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American Assembly, 1961-1962
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Box
1
Folder
2
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American Association of University Women, 1960-1964
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Box
1
Folder
3
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American Council for Better Broadcasts, 1963-1964
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Box
1
Folder
4
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Annual Report, 1961 September
20
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Box
1
Folder
5
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CAAE (Canadian Association for Adult Education), 1964-1965
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Box
1
Folder
6
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Chicago Council on Foreign Relations, 1961
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Box
1
Folder
7
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CNO (Council on National Organizations) Correspondence, 1965
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Box
1
Folder
8
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CNO Conference, 1962-1963
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Box
1
Folder
9
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CNO TV Committee, 1962
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Box
1
Folder
10
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Departmental Annual Reports, 1961
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Box
1
Folder
11
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Education and Employment of Women, 1963-1964
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Box
1
Folder
12
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Educational Media Council, 1966
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Box
2
Folder
1
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Educational Media Council, 1965
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Box
2
Folder
2
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Fedderson, Donley, 1961-1963
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Box
2
Folder
3
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Freedom House, 1965
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Box
2
Folder
4
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Griffin, Arthur, 1962-1963
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Box
2
Folder
5
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Inside Channels1961
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Box
2
Folder
6
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International BFA, 1961-1963
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Box
2
Folder
7
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Johnson Foundation, 1961-1963
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Box
2
Folder
8
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KAET, Phoenix, Arizona - Audience Response, 1964
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Box
2
Folder
9
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Mailing Lists, 1963
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Box
2
Folder
10
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Michigan State College, Telecourse Syllabus
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Box
2
Folder
11
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NET Film Service, 1961
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Box
2
Folder
12
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Network Affairs, 1963
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Box
2
Folder
13
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NHSC (National Home Study Council), 1963
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Box
2
Folder
14
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Organized Teaching of Executive Development, 1955
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Box
2
Folder
15
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Pending Projects, 1962
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Box
2
Folder
16
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Press Releases, 1962
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Box
2
Folder
17
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Printed Material, 1963-1964
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Box
2
Folder
18
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Program Inventory, 1961
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Box
3
Folder
1
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Program Previews, 1961-1962
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Box
3
Folder
2
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Project for Literary Education - Arithmetic Series
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Box
3
Folder
3
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Proposal, 1961
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Box
3
Folder
4
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Public Affairs Committee, 1961-1962
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Box
3
Folder
5
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Retirement Planning News, 1963
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Box
3
Folder
6
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Staff Meetings, 1961-1962
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Box
3
Folder
7
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Staff Papers, 1961-1965
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Box
3
Folder
8
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Station Statistics, 1962-1964
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Box
3
Folder
9
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UNESCO (United Nations Educational, Scientific, and Cultural Organization),
1966
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Box
3
Folder
10
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University of Sheffield, 1962-1963
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Box
3
Folder
11
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University of Washington - Television Syllabus
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Box
3
Folder
12
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WKNO, Memphis, Tennessee - Streamlined Reading 1957-1958
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Programs
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Box
3
Folder
13
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African Writers Today,
1964
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Box
3
Folder
14
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The Age of Kings - Basic
Utilization Plans, 1961
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Box
3
Folder
15
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The Age of Kings -
Correspondence, stations 1961-1969
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Box
3
Folder
16
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The Age of Kings -
Correspondence, University 1961-1962
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Box
3
Folder
17
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The Age of Kings -
Correspondence, Weiner, Albert 1961-1962
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Box
3
Folder
18
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The Age of Kings -
Requests for Publications, 1963-1967
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Box
4
Folder
1
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The Age of Kings -
Requests for Publications, 1962
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Box
4
Folder
2
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The Age of Kings -
Requests for Publications, 1961
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Box
4
Folder
3
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The Age of Kings -
Requests for Publications, 1961-1962
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Box
4
Folder
4
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The Age of Kings -
Requests for Publications, 1961-1962
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Box
4
Folder
5
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The Age of Kings -
Program Information, 1961-1962
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Box
4
Folder
6
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American Business System, 1962-1965
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Box
4
Folder
7
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An Essay on Death,
1964-1967
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Box
4
Folder
8
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Challenge of Change,
1962-1967
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Box
4
Folder
9
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Choice, 1965-1967
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Box
4
Folder
10
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Discovery - Teacher's
Guide
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Box
4
Folder
11
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Dynamics for Leadership
- Business, 1960-1964
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Box
5
Folder
1
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Dynamics for Leadership
- College and Organizations, 1961-1963
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Box
5
Folder
2
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Dynamics for Leadership
- Requests for Publications, 1965-1967
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Box
5
Folder
3
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Dynamics for Leadership
- Requests for Publications, 1964
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Box
5
Folder
4
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Environmental Revolution, 1963-1965
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Box
5
Folder
5
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Experiment, 1966-1967
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Box
5
Folder
6
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Exploring the Universe -
Business, 1962-1963
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Box
6
Folder
1
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Exploring the Universe -
Requests for Publications, 1963-1966
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Box
6
Folder
2
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Focus on Behavior -
Business, 1964
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Box
6
Folder
3
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Focus on Behavior -
Requests for Publications, 1965-1968
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Box
6
Folder
4
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Focus on Behavior -
Requests for Publications, 1963-1964
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Box
6
Folder
5
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Focus on Behavior -
Requests for Publications, 1962-1963
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Box
7
Folder
1
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Great Decisions,
1964
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Box
7
Folder
2-5
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History of the Negro People, 1965-1968
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Box
8
Folder
1
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Legacy, 1964-1967
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Box
8
Folder
2
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Metropolis: Creator or Destroyer, 1963-1965
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Box
8
Folder
3
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Of Time, Work and Leisure 1961-1964
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Box
8
Folder
4
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Population - Business,
1962-1965
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Box
8
Folder
5
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Population - Requests
for Publications, 1966-1967
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Box
8
Folder
6
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Population - Requests
for Publications, 1965
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Box
8
Folder
7
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Population - Requests
for Publications (postcards)
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Box
9
Folder
1
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Population - Requests
for Publications (postcards)
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Box
9
Folder
2-4
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Preparing your Child for Reading, 1963-1968
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Box
9
Folder
5
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Regional Plan Part I,
1961-1963
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Box
9
Folder
6
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Regional Plan Part II,
1963
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Box
9
Folder
7
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J. D. Salinger,
1966-1968
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Box
9
Folder
8
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Tanzania: The Quiet Revolution
- Business, 1965-1967
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Box
10
Folder
1
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Tanzania: The Quiet Revolution
- Requests, 1966
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Box
10
Folder
2
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This New House,
1962
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Box
10
Folder
3
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Time for Living,
1962-1966
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Box
10
Folder
4
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Vice President Hubert Humphrey, 1965-1968
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