National Educational Television Records, 1951-1969

 
Container Title
Subseries: Subseries 7B. Program Utilization Records, 1957-1968
Biography/History

Program utilization was a special aspect of education and research. The department was initiated and financed in part through an FAE grant which began in February 1961. At that time the department was apparently responsible to the VP for Network Affairs. From 1961 to 1965 Henry C. Alter was Director of Program Utilization; in 1965 the name was changed and Alter became Director of Educational Services, indicating a wider scope and focus to his position. The Department of Educational Services was abolished in July 1970.

From the department's first annual report, dated September 1961, comes the following: “The rationale for a Department of Program Utilization was stated in the proposal to the Fund for Adult Education in October 1960, as follows:

The time has come in the development of educational television where the mere performance of the broadcast function, however skillfully done, is not enough. Good educational practices demand more. One would hardly think of broadcasting to schools without relating the program to the material being studied in the classroom. Educators expect the television program to be integrated with other materials and with the teacher's conduct of the class session. Should we ask less of educational programs addressed to adults whose needs are as great and whose motivations are often stronger? Must adult education programs always be broadcast to unsuspecting and unattuned minds? The plant is built.... The logical next step, the imperative step, in the development of educational television is the utilization aspect. Here one re-examines the entire communications process--idea, substance, format, production values, transmission factors, receiving environment, viewer preparation, follow-up activities. Here one begins to realize educational goals.

The department has conducted its activities in three major areas: 1. Acquainting adult educators with opportunities inherent in cooperation with educational television. 2. Arranging activities in direct support of NET programs. 3. Working with publishers and others to create materials needed for multi-media programming. It worked with all types of educational institutions and (national-local) organizations promoting use of NET programs by groups on a planned basis thus adding to the size of the NET audience and increasing the impact of its programming.

Scope and Content Note

Three broad types of material comprise these files; 1. Correspondence with outside ETV and Adult Education organizations, including information syllabi on ETV courses; 2. The usual internal NET office records, viz. annual reports, staff papers, and reports, memos to and from staff and other departments, statistics, lists, etc; and 3. Utilization materials, plans for utilization, and requests for those materials from viewers, stations, universities and other organizations. Category three accounts for seven of the ten boxes.

Some materials were formed into utilization packets relating to specific programs and series, but the packets are not always complete in the archive. An especially complete file is The Age of Kings, called “best NET series ever.” (Wood, 496) Also noteworthy due to extensive information on them in other files are The Environmental Revolution, Population, and History of the Negro People.

Arrangement is an alphabetical subject file with viewer and institutional response letters separate and last under “Programs;” all chronological within folders.

The person most in evidence in the files besides Alter is Donley Fedderson, Director of Television Programming.

Box   1
Folder   1
American Assembly, 1961-1962
Box   1
Folder   2
American Association of University Women, 1960-1964
Box   1
Folder   3
American Council for Better Broadcasts, 1963-1964
Box   1
Folder   4
Annual Report, 1961 September 20
Box   1
Folder   5
CAAE (Canadian Association for Adult Education), 1964-1965
Box   1
Folder   6
Chicago Council on Foreign Relations, 1961
Box   1
Folder   7
CNO (Council on National Organizations) Correspondence, 1965
Box   1
Folder   8
CNO Conference, 1962-1963
Box   1
Folder   9
CNO TV Committee, 1962
Box   1
Folder   10
Departmental Annual Reports, 1961
Box   1
Folder   11
Education and Employment of Women, 1963-1964
Box   1
Folder   12
Educational Media Council, 1966
Box   2
Folder   1
Educational Media Council, 1965
Box   2
Folder   2
Fedderson, Donley, 1961-1963
Box   2
Folder   3
Freedom House, 1965
Box   2
Folder   4
Griffin, Arthur, 1962-1963
Box   2
Folder   5
Inside Channels1961
Box   2
Folder   6
International BFA, 1961-1963
Box   2
Folder   7
Johnson Foundation, 1961-1963
Box   2
Folder   8
KAET, Phoenix, Arizona - Audience Response, 1964
Box   2
Folder   9
Mailing Lists, 1963
Box   2
Folder   10
Michigan State College, Telecourse Syllabus
Box   2
Folder   11
NET Film Service, 1961
Box   2
Folder   12
Network Affairs, 1963
Box   2
Folder   13
NHSC (National Home Study Council), 1963
Box   2
Folder   14
Organized Teaching of Executive Development, 1955
Box   2
Folder   15
Pending Projects, 1962
Box   2
Folder   16
Press Releases, 1962
Box   2
Folder   17
Printed Material, 1963-1964
Box   2
Folder   18
Program Inventory, 1961
Box   3
Folder   1
Program Previews, 1961-1962
Box   3
Folder   2
Project for Literary Education - Arithmetic Series
Box   3
Folder   3
Proposal, 1961
Box   3
Folder   4
Public Affairs Committee, 1961-1962
Box   3
Folder   5
Retirement Planning News, 1963
Box   3
Folder   6
Staff Meetings, 1961-1962
Box   3
Folder   7
Staff Papers, 1961-1965
Box   3
Folder   8
Station Statistics, 1962-1964
Box   3
Folder   9
UNESCO (United Nations Educational, Scientific, and Cultural Organization), 1966
Box   3
Folder   10
University of Sheffield, 1962-1963
Box   3
Folder   11
University of Washington - Television Syllabus
Box   3
Folder   12
WKNO, Memphis, Tennessee - Streamlined Reading 1957-1958
Programs
Box   3
Folder   13
African Writers Today, 1964
Box   3
Folder   14
The Age of Kings - Basic Utilization Plans, 1961
Box   3
Folder   15
The Age of Kings - Correspondence, stations 1961-1969
Box   3
Folder   16
The Age of Kings - Correspondence, University 1961-1962
Box   3
Folder   17
The Age of Kings - Correspondence, Weiner, Albert 1961-1962
Box   3
Folder   18
The Age of Kings - Requests for Publications, 1963-1967
Box   4
Folder   1
The Age of Kings - Requests for Publications, 1962
Box   4
Folder   2
The Age of Kings - Requests for Publications, 1961
Box   4
Folder   3
The Age of Kings - Requests for Publications, 1961-1962
Box   4
Folder   4
The Age of Kings - Requests for Publications, 1961-1962
Box   4
Folder   5
The Age of Kings - Program Information, 1961-1962
Box   4
Folder   6
American Business System, 1962-1965
Box   4
Folder   7
An Essay on Death, 1964-1967
Box   4
Folder   8
Challenge of Change, 1962-1967
Box   4
Folder   9
Choice, 1965-1967
Box   4
Folder   10
Discovery - Teacher's Guide
Box   4
Folder   11
Dynamics for Leadership - Business, 1960-1964
Box   5
Folder   1
Dynamics for Leadership - College and Organizations, 1961-1963
Box   5
Folder   2
Dynamics for Leadership - Requests for Publications, 1965-1967
Box   5
Folder   3
Dynamics for Leadership - Requests for Publications, 1964
Box   5
Folder   4
Environmental Revolution, 1963-1965
Box   5
Folder   5
Experiment, 1966-1967
Box   5
Folder   6
Exploring the Universe - Business, 1962-1963
Box   6
Folder   1
Exploring the Universe - Requests for Publications, 1963-1966
Box   6
Folder   2
Focus on Behavior - Business, 1964
Box   6
Folder   3
Focus on Behavior - Requests for Publications, 1965-1968
Box   6
Folder   4
Focus on Behavior - Requests for Publications, 1963-1964
Box   6
Folder   5
Focus on Behavior - Requests for Publications, 1962-1963
Box   7
Folder   1
Great Decisions, 1964
Box   7
Folder   2-5
History of the Negro People, 1965-1968
Box   8
Folder   1
Legacy, 1964-1967
Box   8
Folder   2
Metropolis: Creator or Destroyer, 1963-1965
Box   8
Folder   3
Of Time, Work and Leisure 1961-1964
Box   8
Folder   4
Population - Business, 1962-1965
Box   8
Folder   5
Population - Requests for Publications, 1966-1967
Box   8
Folder   6
Population - Requests for Publications, 1965
Box   8
Folder   7
Population - Requests for Publications (postcards)
Box   9
Folder   1
Population - Requests for Publications (postcards)
Box   9
Folder   2-4
Preparing your Child for Reading, 1963-1968
Box   9
Folder   5
Regional Plan Part I, 1961-1963
Box   9
Folder   6
Regional Plan Part II, 1963
Box   9
Folder   7
J. D. Salinger, 1966-1968
Box   9
Folder   8
Tanzania: The Quiet Revolution - Business, 1965-1967
Box   10
Folder   1
Tanzania: The Quiet Revolution - Requests, 1966
Box   10
Folder   2
This New House, 1962
Box   10
Folder   3
Time for Living, 1962-1966
Box   10
Folder   4
Vice President Hubert Humphrey, 1965-1968