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Container
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Title
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U.S. Mss 112AF
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Series: General Correspondence
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Box
1
Folder
1
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1940 March-1943 December
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Box
1
Folder
2
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1944 January-1946 December
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Box
1
Folder
3
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1947 January-August
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Box
1
Folder
4
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1947 September-December
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Box
1
Folder
5
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1948 January-May
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Box
1
Folder
6
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1949 January-1952 May
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Box
1
Folder
7
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1952 June-October
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Box
2
Folder
1
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1952 November-December
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Box
2
Folder
2
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1953 January-October
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Box
2
Folder
3
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1953 November-December
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Box
2
Folder
4
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1954 January-March
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Box
2
Folder
5
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1954 April-December
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Box
2
Folder
6
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1955 January-February
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Box
2
Folder
7
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1955 March
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Box
3
Folder
1
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1955 April-May
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Box
3
Folder
2
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1955 June-August
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Box
3
Folder
3
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1955 September-October
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Box
3
Folder
4
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1955 November-December
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Box
3
Folder
5
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1956 January-February
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Box
3
Folder
6
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1956 March-May
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Box
4
Folder
1
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1956 June-December
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Box
4
Folder
2
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1957 January-March
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Box
4
Folder
3
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1957 April-June
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Box
4
Folder
4
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1957 July-September
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Box
4
Folder
5
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1957 October-December
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Box
5
Folder
1
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1958 January-February
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Box
5
Folder
2
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1958 March-April
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Box
5
Folder
3
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1958 May-July
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Box
5
Folder
4
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1958 August-September
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Box
5
Folder
5
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1958 October
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Box
5
Folder
6
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1958 November-December
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Box
6
Folder
1
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1959 January-February
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Box
6
Folder
2
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1959 March
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Box
6
Folder
3
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1959 April
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Box
6
Folder
4
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1959 May-June
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Box
6
Folder
5
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1959 July-August
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Box
6
Folder
6
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1959 September
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Box
7
Folder
1
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1959 October
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Box
7
Folder
2
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1959 November
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Box
7
Folder
3
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1959 December
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Box
7
Folder
4
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1960 January-February
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Box
7
Folder
5
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1960 March-April
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Box
7
Folder
6
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1960 May-June
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Box
8
Folder
1
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1960 July-August
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Box
8
Folder
2
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1960 September
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Box
8
Folder
3
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1960 October
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Box
8
Folder
4
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1960 November
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Box
8
Folder
5
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1961 January
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Box
8
Folder
6
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1961 February-April
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Box
8
Folder
7
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1961 May-July
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Box
8
Folder
8
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1961 August-December
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Box
9
Folder
1
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1962 January-April
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Box
9
Folder
2
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1962 May-June
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|
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Box
9
Folder
3
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1962 July-August
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Box
9
Folder
4
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1962 September-December
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Box
9
Folder
5
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1963 January-March
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Box
9
Folder
6
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1963 April-December
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Box
9
Folder
7
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1964 January-April
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Box
10
Folder
1
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1964 May-August
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Box
10
Folder
2
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1964 September-December
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Box
10
Folder
3
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1965 January-March
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Box
10
Folder
4
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1965 April
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Box
10
Folder
5
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1965 May-June
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Box
10
Folder
6
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1965 July-September
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Box
10
Folder
7
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1965 October-November
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Box
11
Folder
1
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1965 December
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Box
11
Folder
2
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1966 January
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Box
11
Folder
3
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1966 February
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Box
11
Folder
4
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Correspondence on the occasion of Reeves' retirement from Ted Bates and
Company Inc., 1966 February-March
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Box
11
Folder
5
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1966 March
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Box
11
Folder
6
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1966 April-May
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Box
11
Folder
7
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1971 May
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Series: Writings and Speeches
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|
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Subseries: Reality in Advertising
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Correspondence
|
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Box
12
Folder
1
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1960 January-May
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Box
12
Folder
2
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1960 June-August
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Box
12
Folder
3
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1960 September-October
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|
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Box
12
Folder
4
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1960 November-December
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Box
12
Folder
5
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1961 January-February
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|
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Box
12
Folder
6
|
1961 March
|
|
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Box
12
Folder
7
|
1961 April
|
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Box
13
Folder
1
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1961 May-June
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Box
13
Folder
2
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1961 July-December
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Box
13
Folder
3
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1962 January-August
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Box
13
Folder
4
|
1962 September-December
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|
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Box
13
Folder
5
|
1963 January-December
|
|
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Box
13
Folder
6
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1964 January-December
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Box
13
Folder
7
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1965 January-1966 February
|
|
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Box
14
Folder
1
|
Research materials, undated
|
|
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Box
14
Folder
2
|
First draft, 1956
|
|
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Box
14
Folder
3
|
Fragmentary annotated drafts, 1960-1961
|
|
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Box-folder
14-4
Volume
1
|
Ted Bates and Company issue (softbound),
1960
|
|
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Box-folder
14-5
Volume
2
|
Book printed by Ted Bates and Company (hardbound),
1960
|
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Box-folder
14-6
Volume
3
|
Book printed by Ted Bates and Company (hardbound),
1960
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Box
14
Folder
7
|
Chapters published in Esquire, 1961 March
|
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Box
14
Folder
8
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Manuscripts for Alfred A. Knopf, 1961
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Box
14
Folder
9
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Advance proofs, 1961
|
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Box
14
Folder
10
|
Annotated galley fragment, 1961
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Box-folder
15-1
Volume
4
|
Knopf trade edition, 1961
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Box-folder
15-2
Volume
5
|
Knopf deluxe edition, 1961
|
|
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Foreign language editions
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|
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Box-folder
15-3
Volume
6
|
British edition, 2nd printing, 1962
|
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Box
15
Folder
4
|
Danish edition, translation of introduction, 1962
September-October
|
|
|
Box-folder
15-5
Volume
7
|
Danish edition, 1962
|
|
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Box-folder
15-6
Volume
8
|
Dutch edition, 1962
|
|
|
Box-folder
15-7
Volume
9
|
Dutch edition with Hou Maet agency last chapter,
1962
|
|
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Box-folder
16-1
Volume
10
|
Finnish edition (hardcover), 1963
|
|
|
Box-folder
16-2
Volume
11
|
Finnish edition (softcover), 1963
|
|
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Box-folder
16-3
Volume
12
|
French edition, page proofs, 1963
|
|
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Box-folder
16-4
Volume
13
|
French edition, 1963
|
|
|
Box-folder
16-5
Volume
14
|
First German edition (rejected), 1962
|
|
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Box-folder
16-6
Volume
15
|
Second German edition (authorized), 1963
|
|
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Box-folder
16-7
Volume
16
|
German edition, 1968
|
|
|
Box-folder
16-8
Volume
17
|
Hebrew edition, 1963
|
|
|
Box-folder
17-1
Volume
18
|
Italian edition, 1963
|
|
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Box-folder
17-2
Volume
19
|
Japanese edition, 1963
|
|
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Box
17
Folder
3
|
Mexican serial edition, 1963
|
|
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Box-folder
17-4
Volume
20
|
Norwegian edition, 1963
|
|
|
Box-folder
17-5
Volume
21
|
Spanish edition, 1964
|
|
|
Box
17
Folder
6
|
Swedish edition, translation of Gunnar Rune interview,
1961
|
|
|
Box-folder
17-7
Volume
22
|
Swedish edition, 1961
|
|
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Box
17
Folder
8
|
Advertisements, 1961
|
|
|
Box
17
Folder
9
|
Contracts and Royalties, 1961 April-1962
August
|
|
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Box
17
Folder
10
|
Mailing lists, 1961
|
|
|
Box
17
Folder
11
|
Individual mailing lists, 1960, 1961
January-February
|
|
|
Box
18
Folder
1
|
Corporation mailing lists, 1961 February
|
|
|
Subseries: The World Persuaders
|
|
|
Box
18
Folder
2
|
Correspondence, 1963 July-1965 April
|
|
|
Subseries: Poetry
|
|
|
Box
18
Folder
3
|
1951-1962
|
|
|
Box
18
Folder
4
|
Correspondence, 1956 January-1961
September
|
|
|
Subseries: Speeches
|
|
|
Box
18
Folder
5
|
Regarding Brotherhood, 1954 September-October; 1957
March
|
|
|
Box
18
Folder
6
|
In Moscow, 1955 June
|
|
|
Box
18
Folder
7
|
At Larchmont Library, 1971 April
|
|
|
Box
18
Folder
8
|
Regarding Principles of Advertising,
undated
|
|
|
Series: Politics
|
|
|
Eisenhower TV Spot campaign
|
|
|
Correspondence
|
|
|
Box
19
Folder
1
|
1952 August-September
|
|
|
Box
19
Folder
2
|
1952 October
|
|
|
Box
19
Folder
3
|
1952 November-1953 January, 1954 January
|
|
|
Box
19
Folder
4
|
Research material, 1952
|
|
|
Box
19
Folder
5
|
Art work, 1952
|
|
|
Box
19
Folder
6
|
Drafts, 1952
|
|
|
Box
19
Folder
7
|
Finances, 1952 September-October
|
|
|
Box
19
Folder
8
|
Schedules by States, 1952 October
|
|
|
Box
19
Folder
9
|
Schedules by Stations, 1952
October-November
|
|
|
Box
19
Folder
10
|
Advertisements, 1952
|
|
|
Box
19
Folder
11
|
Participants, 1952 September
|
|
|
Box
19
Folder
12
|
Reports, 1952 August
|
|
|
Box
19
Folder
13
|
Clippings, 1952 October-November
|
|
|
Box
19
Folder
14
|
Thruston Morton Senatorial Campaign, 1956
May-July
|
|
|
Series: Personal Finances
|
|
|
Box
20
Folder
1
|
Boats magazine,
1951 December-1953 September
|
|
|
Box
20
Folder
2
|
Larchmont Foundation, 1956 January-1957
December
|
|
|
Box
20
Folder
3
|
Physicians' Index, 1957 May-1958 December
|
|
|
Box
20
Folder
4
|
Montego Bay, 1960 April-1965 October
|
|
|
Box
20
Folder
5
|
Art Collection, 1960-1961
|
|
|
Box
20
Folder
6
|
Rose Hall, 1961 February-September
|
|
|
Box
20
Folder
7
|
Executive Marketing Institute, 1961 March
|
|
|
Box
20
Folder
8
|
Rosser Reeves Ruby, 1961 November, 1964 October-1966
May
|
|
|
Box
20
Folder
9
|
Chase Account Analysis, 1961 December
|
|
|
Series: Publications regarding Advertising
|
|
|
Box-folder
20-10
Volume
23
|
1961 July-1963 September
|
|
|
Box
20
Folder
11
|
1965
|
|
|
Box
20
Folder
12
|
1960s
|
|
|
Series: Awards
|
|
|
Advertising Hall of Fame
|
|
|
Correspondence
|
|
|
Box
21
Folder
1
|
1965 January-April
|
|
|
Box
21
Folder
2
|
1965 April
|
|
|
Box
21
Folder
3
|
1965 May
|
|
|
Box
21
Folder
4
|
1965 June-December
|
|
|
Box
21
Folder
5
|
Program, 1965 April 7
|
|
|
Box
21
Folder
6
|
“An Advertising Omelette,” 1965
March-May
|
|
|
Box
21
Folder
7
|
Acceptance Speech, 1965 April
|
|
|
Box
21
Folder
8
|
Advertising Age interview,
1965 April
|
|
|
Box
21
Folder
9
|
Clippings, 1965 February-April
|
|
|
Series: Clippings
|
|
|
Loose
|
|
|
Box
22
Folder
1
|
1950-1966 April
|
|
|
Box
22
Folder
2
|
1969 September-1971 January
|
|
|
Box
22
Folder
3
|
Bibliography of laminated clippings
|
|
|
Box
23-24
|
Laminated, 1938 March-1965 November
|
|
|
Series: Ted Bates and Company Inc.
|
|
|
Box
25
Folder
1
|
Coroneed Heart Medicine, 1956 May
|
|
|
Box
25
Folder
2
|
Copy, 1957 February-1960 January
|
|
|
FTC Complaint
|
|
|
Box
25
Folder
3
|
Complaint and Ted Bates and Company Response, 1959 November-1960
January
|
|
|
Correspondence
|
|
|
Box
25
Folder
4
|
1959 November-1960 January
|
|
|
Box
25
Folder
5
|
1960 January
|
|
|
Box
25
Folder
6
|
1960 February-April
|
|
|
Box
25
Folder
7
|
Clippings, 1959 November-December
|
|
|
Box
25
Folder
8
|
Financial Papers, 1941 November, 1959 July, 1964
August
|
|
|
Box
25
Folder
9
|
Claude Hopkins Commercials, 1927 April-September, 1930 December,
1952, 1965 April
|
|
|
Box
25
Folder
10
|
Frank Hummert Commercials, 1938 January-1948
July
|
|
|
Marketing Plans
|
|
|
Box
26
Folder
1
|
Dromedary Pimentos, 1964 July
|
|
|
Box
26
Folder
2
|
Dromedary Products, 1964 July
|
|
|
Market Research, Shuffle Card Summary
|
|
|
Box
26
Folder
3
|
1943-1947
|
|
|
Box
26
Folder
4
|
1943-1950
|
|
|
Box
26
Folder
5
|
Miscellany, 1958-1965 November
|
|
|
Box
26
Folder
6
|
Organizational charts, 1941 November-1961
|
|
|
Tax Trial
|
|
|
Box
26
Folder
7
|
Clippings, 1965 September
|
|
|
Box
26
Folder
8
|
Finding of Fact and Opinion, 1965
September
|
|
|
Transcript
|
|
|
Box-folder
26-9
Volume
24
|
Volume 1, 1965 November
|
|
|
Box-folder
26-10
Volume
25
|
Volume II, 1965 November
|
|
|
Box-folder
27-1
Volume
26
|
Volumes III and IV, 1965 November
|
|
|
25th Anniversary of Agency, Plaza Hotel, 1965 December
12
|
|
|
Box
27
Folder
2
|
Papers
|
|
|
Disc 58A/1
|
Disc Recording (printed program attached)
|
|
|
Audio 399A
|
Series: Audio Recordings
|
|
|
Audio
399A/1-2
|
Regarding history and personalities involved in the growth of Ted Bates and
Company, 1965 July 29
|
|
|
Audio
399A/3
|
Reeves' speech to Advertising Writers Association of New York on his
nomination to the Advertising Hall of Fame, 1961 April
7
|
|
|
Audio
399A/4
|
Reeves' interview with Myles Jackson of the American Management Association
Inc., on the relationship of the chief executive of a company to advertising,
1965 December 21
|
|
|
Audio
399A/5
|
"Stop the Agency! I Want to Get Off!" / by
Bob Margulies, 1965 December 12
: Formerly Disc 58A
|
|
|
Audio
399A/6
|
Ken Banghart's Radio Broadcast, Betty Joy Reeves' Verbal Duel with Georgy(?)
Malenkov, Moscow, 1955 June 4
: Formerly Disc 58A
|
|
|
Audio
399A/7
|
Blue Note Recording: Bass On Top, Meade "Lux" Lewis, undated
: Formerly Disc 58A
|
|
|
Audio
399A/8
|
NBC Recording: Jack Paar Show (Stan Freeburg), 1961 May 1
: Formerly Disc 58A
|
|
|
Audio
399A/9
|
A Marker on the Reeves Road With Love From the Ives and the
Rudges, undated
: Formerly Disc 58A
|
|
|
Audio
399A/10
|
Rosser Reeves being interviewed by Arlene Francis regarding
"Pobo," 1980 September 24
|
|
|
Series: Visual Materials
|
|
|
Subseries: Photographs and transparencies
|
|
|
U.S. Mss 112AF
Box
28
|
Photographs unsorted, undated
|
|
|
PH 3182
|
Rosser Reeves
|
|
|
Box
1
Folder
1
|
Portraits
|
|
|
Box
1
Folder
2
|
Family and friends
|
|
|
Box
1
Folder
3
|
Speeches: Moscow, 1955
|
|
|
Box
1
Folder
4
|
Politics: Eisenhower TV campaign
|
|
|
Box
1
Folder
5
|
Ted Bates and Company Inc.
|
|
|
Subseries: Films
|
|
|
Eisenhower Answers America, 1952
|
|
|
CA 500
|
Print
: User copy VHB 293
|
|
|
CA 501
|
Archival Positive
: User copy VBA 614
|
|
|
CA 502
|
“Some Y[oung] and R[ubicam] Commercials,”
1965
: Ted Bates and Company: Products include Tiparillo cigars; Gaines Burgers dog food;
Excedrin pain reliever; Lays potato chips; Jello Whip N Chill dessert; Goodyear
tires; Breck crème rinse; Hunt's catsup; Band Aids; Kaiser aluminum; Drake's
Yodels candies; Manufacturer's Metropolitan Life Insurance Company; Modess sanitary
napkins; and Chrysler Corporation cars.
|
|
|
GA 001
|
[Mars, Ltd. and Petfoods, Ltd. commercials], circa
1965
: Transfilm Caravel Inc.: Products include Bounty chocolate bars; Spangles candies;
Tunes vapor drops; Yodel chocolate spread; Mars chocolate bars; Maltesers candies;
Milky Way chocolate bars; Treets candies; and Petfoods Kit-E-Kat, Pal-Meet, and
Lassie.
|
|
|
Home Movies, circa 1927-1928
|
|
|
AC 952
|
Shots of family rowing boats, playing in the yard, ships in harbor,
airplanes flying over harbor, family in motor boat, two young boys raising
American flag, children swinging in hammocks, sail boating
|
|
|
AC 953
|
Shots of boys track and field events, water front activities (row
boating, swimming, etc.), picnic, horseback riding, Camp Marbury, homes and
surrounding gardens
|
|
|
AC 954
|
Shots of boys on pony, women in yard and garden and family on
yacht
|
|
|
AC 955
|
Shots of children swimming, family car, construction on house, and sail
boating
|
|
|
AC 956
|
Shots of motorboats, swimming, guests arriving at house, decorating the
Christmas tree, horseback riding and water skiing
|
|
|
AC 957
|
Shots of older couple at swing, 1927 December
4
|
|
|
AC 958
|
Lindbergh Captures New York, #8503 [Kodak
newsreel]
|
|
|
VAA 001
|
Advanced Problems in Advertising
|
|
