A. C. Nielsen Company Reports, 1943-1957

Container Title
Tape 585A
Series: Tape Recordings
No.   1
James Hagerty, February 17, 1970.
Physical Description: Side 1 - 32 min.; Side 2 - 25 min. 
Scope and Content Note: Interview concerning the impact of television on politics which includes particular mention of the campaigns of Dwight Eisenhower and Thomas E. Dewey and Eisenhower's press conferences as president.
No.   2
Ted Koop, March 2, 1970.
Physical Description: Side 1 - 30 min.; Side 2 - 21 min. 
Scope and Content Note: Interview concerning Gerald Ford's relations with the press while a congressman. The conversation also includes an estimation of James Hagerty's impact on television coverage of politics and a discussion of government pressure on the media.
No.   3
William Roberts, March 2, 1970.
Physical Description: Side 1 - 30 min.; Side 2 - 21 min. 
Scope and Content Note: Interview concerning the general coverage of Washington events by television news bureaus.
No.   4
Robert MacKenzie, May 7, 1970.
Physical Description: Part 1, 30 min. 
Scope and Content Note: Interview concerning the coverage of politics events on the BBC since the introduction of commercial broadcasting.
No.   4
Olaf Rydbech, May 8, 1970.
Physical Description: Part 2, 15 min. 
Scope and Content Note: Interview concerning television coverage of politics in Sweden.
No.   5
Olaf Rydbech., May 8, 1970.
Physical Description: Side 1, 35 min. 
Scope and Content Note: Continuation of previous interview.
No.   6
John Grist, March 17, 1970 (?).
Physical Description: Side 1, 35 min. 
Scope and Content Note: Interview with the BBC's foreign affairs specialist concerning the general relationship of current affairs and television.
No.   7
Geoffrey Cox and Nigel Ryan, March 17, 1970 (?).
Physical Description: Side 1, 45 min. 
Scope and Content Note: Interview concerning coverage of political events by Britain's independent broadcasters.
No.   8
Peter Van Zahn, March 21, 1970.
Physical Description: Side 1 - 45 min.; Side 2 - 17 min. 
Scope and Content Note: Interview concerning the impact of television on West German politics.
No.   9
Peter Van Zahn, March 21, 1970.
Physical Description: Side 1, 26 min. 
Scope and Content Note: Continuation of previous interview.
No.   10
Irwin Seheuch, March 16, 1970.
Physical Description: Side 1, 37 min. 
Scope and Content Note: Interview concerning the impact of television on political campaigns in West Germany.
No.   10
E. R. Thompson, March 16, 1970.
Physical Description: Side 2, 22 min. 
Scope and Content Note: Interview by BBC newsman concerning news coverage of the British Parliament.
No.   11
E. R. Thompson, March 16, 1970.
Physical Description: Side 1 - 24 min.; Side 2 - 10 min. 
Scope and Content Note: Continuation of previous interview which includes references to broadcasting laws in Britian. The end of cut 2 contains an addition read by Mickelson.
No.   12
Hubert H. Humphrey, 1970.
Physical Description: Side 1, 38 min. 
Scope and Content Note: Interview concerning television and its impact on the U.S. political system with particular reference to the balance between local and national news. Humphrey also discusses campaign financing and its relationship with television broadcasting.
No.   13
Alan Gardner, April 27, 1970.
Physical Description: Side 1, 1 hr. 
Scope and Content Note: Interview with Humphrey's 1968 campaign manager containing reflections on the impact of television upon campaign financing and the reliance upon public-relations techniques. The conversation also includes some autobiographical references.
No.   14
Barry Nova, April 27, 1970.
Physical Description: Side 1 - 12 min.; Side 2 - 52 min. 
Scope and Content Note: Interview concerning advertising agencies and political campaigns. As an associate of Humphrey's 1968 presidential campaign, Nova compares the use of the media in the 1960 and 1968 campaigns.
No.   15
Reggie Schuebel, April 27, 1970.
Scope and Content Note: Interview concerning the presidential campaigns, 1952-1960, particularly with regard to radio and television campaigning. Schuebel discusses radio “spot” political ads and the decline in the number of five minute political programs on television.
No.   16
Carroll Newton, April 13, 1970.
Physical Description: Side 1, 50 min. 
Scope and Content Note: Interview concerning Republican campaigns of the late 1940's and 1950's and the use of political advertising at the time.
No.   17
Carroll Newton, April 13, 1970.
Physical Description: Side 1, 50 min. 
Scope and Content Note: Continuation of previous interview. The discussion of early use of television in political campaigning includes mention of Kennedy-Nixon debates and a discussion of Haldeman and Erhlichman involvement in the early campaigns.
No.   18
Carroll Newton, April 13, 1970.
Physical Description: Part 1, 19 min. 
Scope and Content Note: Continuation of previous interview.
No.   18
Robert R. Mullen, April 13, 1970 and March 2, 1970.
Physical Description: Part 2, 35 min. 
Scope and Content Note: Interview concerning the Eisenhower campaigns and their use of television. The interview contains particular mention of live broadcasting during the 1950's.
No.   19
Howard Gamser, March 2, 1970.
Physical Description: Part 1 - 35 min.; Part 2 - 13 min. 
Scope and Content Note: Interview concerning coverage of the Democratic National Convention. Sale of television rights to a convention is explored. Interview made during hearing following the 1968 convention.
No.   20
Samuel Archibald, October 12, 1972.
Physical Description: Side 1, 59 min. 
Scope and Content Note: Interview with the chairman of the Fair Campaign Practices Committee concerning fairness and the broadcasting media. The discussion of other complaints includes mention of bugging of the Democratic headquarters during the 1972 campaigns.
No.   21
Unidentified CBC executive, February 2, 1972.
Physical Description: Side 1, 63 min. 
Scope and Content Note: Interview concerning coverage of national elections by Canadian television. Regulation in general and time sharing by political parties are also topics of conversation.
No.   22
Unidentified group of CBC broadcasters, February 8, 1973.
Physical Description: Side 1, 34 min. 
Scope and Content Note: Interview concerning campaign coverage by television in Canada. Representatives of the two major networks consider free versus paid time for political coverage.
No.   23
Gerard Carreyrou.
Scope and Content Note: Interview with the head of the political section of the French News Service concerning political coverage in newspapers, television and radio.
No.   24
Lou Cioffi, June 17, 1974.
Physical Description: Side 1 - 34 min.; Side 2 - 23 min. 
Scope and Content Note: Interview with chief of the Paris ABC bureau concerning television's impact on French elections, primarily the 1974 presidential elections. A summary follows the interview.
No.   25
Stan Swinton, February 2, 1974.
Physical Description: Side 1 - 35 min.; Side 2 - 20 min. 
Scope and Content Note: Interview concerning coverage of foreign news, methods of collection and distribution, and constraints on reporters.
No.   26
Samuel Jameson, January, 1974.
Physical Description: Part 1 - 34 min.; Part 2 - 32 min. 
Scope and Content Note: Speech at Medill University of the chief of the Tokyo bureau for the Los Angeles Times concerning foreign investigative reporting and demands on correspondents.
No.   27-33
Aspen Institute, Workshop on Politics and the Media.
February 10, 1973.
Physical Description: Approximate running time, 7 hrs. 
February 11, 1973.
Physical Description: Approximate running time, 6 hrs.