Container
|
Title
|
MCHC80-091
|
Part 3 (MCHC80-091): Additions, 1923-1968 0.4 c.f. (1 archives box) : Records, 1923-1968, of E.P.H. James, including transcripts of KVOA-TV broadcasts, 1953-1954; a broadcast audience research report by the A.C. Nielsen Company; Mutual Broadcasting System promotion and research reports; a study of the Nielsen Radio Index and Nielsen Television Index by Edgar Kobak, 1949; and speeches and correspondence. Also included are statements by AT&T and National Broadcasting Company executives on the beginnings of broadcast advertising.
|
|
Box
1
Folder
1
|
Mutual Broadcasting System Promotion and Research Reports, April-May 1947 to May 1949
|
|
Box
1
Folder
2
|
Variety Report on Mutual Broadcasting System “Upheaval,” April 1949, i.e. Departure of Kobak, Swezey and Carlin
|
|
Box
1
Folder
3
|
Broadcast Audience Research - A Review of Principles, Policies and Techniques, 1963
|
|
Box
1
Folder
4
|
Broadcast Measurement Bureau State Area Report, Study No. 2, Spring 1949
|
|
Box
1
Folder
5
|
Television Broadcasters Association Television Clinic, December 8, 1948
|
|
Box
1
Folder
6
|
Edgar Kobak Recommendations to A.C. Nielsen Company
|
|
Box
1
Folder
7
|
Broadcasts - KVOA-TV, July 1953-January 1, 1954
|
|
Box
1
Folder
8
|
Aircraft Marine Products (AMP) Tool Manual
|
|
Box
1
Folder
9
|
Speeches/Correspondence
|
|
Box
1
Folder
10
|
Statements/Speeches - Beginnings of Advertising
|
|