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Container
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Title
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Series: NAB Study and Survey Files
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Box
30
Folder
4
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Study regarding charge by Congressman Howard Buffert (Nebraska) of Network control of broadcasting, 1947-1948
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Television advertising study, 1949
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Station and network calculations
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Box
30
Folder
5
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General
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Box
30
Folder
6
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Agricultural and automotive
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Box
30
Folder
7
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Beer and wine
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Box
30
Folder
8
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Beverages and clothing
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Box
30
Folder
9
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Confections, drugs, and financial
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Box
30
Folder
10
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Foods
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Box
30
Folder
11
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Jewelry, household equipment, and laundry soaps
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Box
30
Folder
12
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Radio and television sets, tobacco, and toilet needs
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Box
30
Folder
13
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Transportation and miscellany
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Box
31
Folder
1
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Network rate card information
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Box
31
Folder
2
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Rorabaugh reports, 1949-1950
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Box
31
Folder
3
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Miscellaneous supporting material
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Advertising survey concerning alcoholic beverages, 1953-1954
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Box
31
Folder
4-9
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Correspondence, 1954, of Richard Allerton, Manager of Research
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Completed weekly questionnaires
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AM Radio Stations
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Box
31
Folder
10-12
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1953 November 16-December 6
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Box
32
Folder
1-4
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1953 December 7-1954 January 3
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Box
32
Folder
5-6
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FM Radio Stations, 1953 August 31-1954 August 22
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Box
32
Folder
7
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AM-FM Radio Stations, 1953-1954
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Television Stations
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Box
32
Folder
8-9
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1953 August 31-1954 February 7
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Box
33
Folder
1-3
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1954 February 8-October 3
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Stations not carrying beer or wine commercials
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Box
33
Folder
4-5
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AM, 1953-1954
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Box
33
Folder
6
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FM, 1953-1954
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Box
33
Folder
7
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AM-FM, 1954
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Box
33
Folder
8
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Television, 1953-1954
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Television film survey, 1954 June 6-12
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Box
33
Folder
9
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Group I - 50,000 or less
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Box
33
Folder
10-11
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Group II - 50,000-150,000
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Group III - 150,000-500,000
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Box
33
Folder
12-13
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Part A
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Box
34
Folder
1-2
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Part B
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Box
34
Folder
3
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Group IV - 500,000-1,000,000
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Box
34
Folder
4
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Group V - 1,000,000 and over
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Box
34
Folder
5
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Questionnaires received too late for tabulation
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Miscellaneous commissioned studies
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Box
133
Folder
1
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Stewart, Dougall & Associates: Appraisal of Attitudes toward the NAB, 1959
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Box
133
Folder
2
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Simmons & Associaties: Television Attitude Study, 1954
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Box
133
Folder
3
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Buren C. Robbins: A Study of Pionner Radio Stations and Pioneer Television Stations, 1971
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Box
133
Folder
4
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Bohn, Thomas C., The Profile and Community and Orientation of Radio Station Manager and Newspaper Editor in Small Markets, 1970
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