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Container
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Title
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Series: National Opinion Research Center Survey Files
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Survey No. 1, 1946
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NAB Director of Research
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Box
24
Folder
15
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Lance Rumple, 1945-1946
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Director of Reseearch
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Kenneth Baker
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Box
25
Folder
1-2
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Correspondence regarding distribution of NORC study, 1946-1947
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Box
25
Folder
3
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Minutes, NAB Publications and Research Committees, 1945
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Box
25
Folder
4
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Draft of The People Look at Radio, 1946 May
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Box
25
Folder
5
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Text for slide show regarding study no. 1
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Survey No. 2, 1948
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Kenneth Baker, NAB Research Director
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Box
25
Folder
6-8
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Correspondence, 1947-1951
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Memoranda
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Box
25
Folder
9
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Baker to Judge Miller, 1948 February 5
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Box
25
Folder
10
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Paul Lazarsfeld to Hugh Beville, 1948 February 5, regarding method and limitations of NORC study.
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Box
25
Folder
11
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Speech, 1948 April 15
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Box
25
Folder
12
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Minutes, NORC subcommittee of NAB Research Committee, 1947-1948
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Box
25
Folder
13
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Drafts of NORC survey questionnaires
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Box
25
Folder
14
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Survey coding instructions
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Box
26
Folder
1
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Annotated draft of Radio Listening in America: The People Look at Radio--Again, undated
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Box
26
Folder
2
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Final tabulations and highlights of Study No. 2
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Box
26
Folder
3
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Publicity for station executives
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Box
26
Folder
4
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Miscellany
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