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Container
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Title
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Series: Background Material
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Box
1
Folder
1
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History of Daniel Starch and Staff, ca. 1960
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Box
1
Folder
2
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Measuring Product Sales by Advertising, by Daniel Starch, 1961
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Box
1
Folder
3
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Tested Copy, 1938-1960
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Box
1
Folder
4
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Miscellaneous Publications, 1955-1960
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Series: Reports
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Radio and Television
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Box
1
Folder
5
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Characteristics and possessions of households, September, 1954
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Box
1
Folder
6
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Recent purchases of rapid turnover products, February, 1955
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Characteristics and personal habits of audiences
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Box
1
Folder
7
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January, 1955
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Box
1
Folder
8
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June, 1955
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|
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Box
1
Folder
9
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June, 1956
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|
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Box
1
Folder
10
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November, 1956
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Box
1
Folder
11
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September, 1957
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Viewing habits of female heads of households
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Box
1
Folder
12
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July, 1955
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|
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Box
1
Folder
13
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July, 1956
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Box
1
Folder
14
|
November, 1956
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Newspapers and Magazines
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|
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Box
1
Folder
15
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Newspaper Adnorms, 1955-1957
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Box
1
Folder
16-17
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TV Guide, June and October, 1961
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Box
2
Folder
1
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Field and Stream, 1956
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Life
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Box
2
Folder
2-3
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1957
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Box
2
Folder
4-5
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1958
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