Summary Information

Title: C. E. Hooper, Inc. Records
Inclusive Dates: 1936-1951

Creator:

• C.E. Hooper, Inc.

Call Number: U.S. Mss 41AF

Quantity: 3.6 c.f. (9 archives boxes)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Records of a market research firm specializing in radio and television audience measurement. The collection consists primarily of “Hooperatings,” or reports on radio listening to major network stations in selected U.S. cities, 1936-1947. Also included are newsletters, pamphlets, and related material produced by the firm for its subscribers.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0041af