C. E. Hooper, Inc. Records, 1936-1951

Summary Information

Title: C. E. Hooper, Inc. Records
Inclusive Dates: 1936-1951

  • C.E. Hooper, Inc.
Call Number: U.S. Mss 41AF

Quantity: 3.6 c.f. (9 archives boxes)

Archival Locations:
Wisconsin Historical Society (Map)

Records of a market research firm specializing in radio and television audience measurement. The collection consists primarily of “Hooperatings,” or reports on radio listening to major network stations in selected U.S. cities, 1936-1947. Also included are newsletters, pamphlets, and related material produced by the firm for its subscribers.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0041af
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