Léo Lania Papers, 1916-1959

Container Title
Subseries: Corporate Relations, 1940-1973
Physical Description: 23 boxes (12.0 cubic feet) 
Scope and Content Note: Corporate Relations includes: Research and Planning; and Station Relations Files.
Research and Planning, 1941-1973
Physical Description: 16 boxes (7.6 cubic feet) 
Scope and Content Note: Research and Planning includes: Marvin Baiman Papers; Bulletins; Thomas E. Coffin Papers; Markets and Media Files; Reports and Studies; Barry T. Rumple Memoranda; and War Reports.
Baiman, Marvin. Papers, 1952-1956
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Papers of a research associate involved in the planning and execution of Television's Daytime Profile: Buying Habits and Characteristics of the Audience, a survey which was conducted by W. R. Simmons and Associates in consultation with the Advertising Research Foundation. Baiman handled requests from advertisers for individually-tailored tabulations of the results. His files contain final drafts of results presentations, correspondence, internal NBC memos, and the variatyped dummy of the final report. The report is very thorough and includes technical appendices on the sample design, questioning methods, and reliability of the study results. A copy of the questionnaire and the computer card codebook containing the response to each question complete the documentation. Thomas E. Coffin and Hugh M. Beville are well represented in these files.
Box   183
Folder   1
Preliminary Planning, 1952-1954
Questionnaire
Box   183
Folder   2
Planning, 1953
Box   183
Folder   3
Final Draft, 1953-1954
Box   183
Folder   4
Response totals, 1954
Presentations of Survey Results, 1954
Box   183
Folder   5-6
General
Box   183
Folder   7
Movie Version
Final Report, 1954
Box   183
Folder   8
Variatyped Dummy
Box   183
Folder   9
Supplementary Tables
Box   183
Folder   10
Special Requests from advertisers, 1954-1955
Box   183
Folder   11
Product bulletins, 1954
Box   183
Folder   12-13
Survey results related to specific programs and products, 1953-1956
Bulletins, 1948-1973
Physical Description: 4 boxes (2.0 cubic feet) 
Scope and Content Note: Bulletins issued by several sections of research and planning, notably markets and media, ratings, corporate planning, and research. Titles vary over time, but the nature of the bulletins remain substantially constant: information on advertising developments and trends, analyses of sponsored time on the networks, studies of viewing and listening habits, and NBC research projects. By far, the greatest number of bulletins concern ratings of NBC programs by such audience measurement organizations as A. C. Nielsen and Arbitron. Some later bulletins focus more closely on daytime television audiences and sports programming.
Box   184
Folder   1-25
1948 March-1964 June
Box   185
Folder   1-11
1964 July-1968 March
Box   186
Folder   1-8
1968 April-1972 August
Box   187
Folder   1-3
1972 September-1973 October
Coffin, Thomas E. Papers, 1948-1952
Physical Description: 3 boxes (1.0 cubic feet) 
Scope and Content Note

Papers of an NBC supervisor of television program research who was primarily responsible for pioneering studies of television sales effectiveness. The studies were conducted in the New York metropolitan area by NBC in cooperation with Hofstra College in 1949 and 1951, and they point out the advertising superiority of television. Coffin began work on these studies while head of the Psychology Department of Hofstra College. In 1949 he joined NBC as a research associate, shortly thereafter becoming television research supervisor. Some of the files pre-date his employment at NBC and contain material which originated in the files of other NBC executives such as Hugh M. Beville, Edward England, Jack Landis, and William Reynolds.

For the most part, these papers represent the working papers of the project. Probably the most interesting material is found in the correspondence, which contains exchanges between project participants regarding the scope and methods of the Hofstra studies. Throughout there are correspondence, memos, statistical data, drafts, reports, notes, questionnaires, and related material. There is also commentary for promotional slide shows.

In addition to the two major NBC-Hofstra studies, the papers also document a study of summer television viewing, 1951, and miscellaneous radio and television studies by NBC and other research groups, 1948-1951. Among the miscellaneous studies are several of note: a Hofstra College project which measured the effects of television on family life, NBC-sponsored studies on audience reaction to Abbott and Costello and Fearless Fosdick, radio sales effectiveness, radio news listening in television homes during the Korean War, and length of television commercials, the effect of television on sports, and the reaction to large-screen theatre showings of Camel News Caravan.

NBC-Hofstra Studies
Box   188
Folder   1-2
General correspondence, 1948-1952
Study No. 1
Box   188
Folder   3-4
Studies and related background material
Box   188
Folder   5
Product lists and tabulations
Box   188
Folder   6
Automobile pre-test
Box   188
Folder   7
Boston media comparison
Box   188
Folder   8
Cost data
Box   188
Folder   9
Miscellaneous data and questionnaires
Box   188
Folder   10-11
Promotional slide presentation
Box   188
Folder   12
Published copy, The Hofstra Study,
Study No. 2
Box   188
Folder   13
Pre-test
Box   189
Folder   1
Time spent on major media, Length of TV ownership
Box   189
Folder   2
Newspaper reading time
Box   189
Folder   3
Cumulative TV audience data
Box   189
Folder   4
Share of program by brand
Box   189
Folder   5
Program cost figures: men and women
Box   189
Folder   6-7
Magazine advertisements
Box   189
Folder   8
Radio, newspaper, and magazine indexes
Box   189
Folder   9-10
Code Book
Box   189
Folder   11
Miscellaneous tabulations
Box   189
Folder   12-13
Technical report (chapter draft and related material)
Box   189
Folder   14
Sales effectiveness chapter
Box   189
Folder   15
Ad campaign and other publicity
Box   189
Folder   16
Slide show commentary
Box   189
Folder   17
Published copy, Television Today
Box   189
Folder   18
Supplementary study (with William Simmons Associates), 1952
Box   189
Folder   19
Slide show commentary on Study No. 2 and supplementary study
Box   189
Folder   20
Miscellaneous
Comparisons of Studies No. 1 and No. 2
Box   189
Folder   21
Audience Exposure
Box   189
Folder   22
Sales effectiveness equation
Box   190
Folder   1
Program type differences
Box   190
Folder   2
Program vs. Spots
Summer Television Advertising Study
Box   190
Folder   3
Special report on clients
Box   190
Folder   4
January/August comparisons
Box   190
Folder   5
Published copy, Summer TV Advertising
Miscellaneous Studies
Box   190
Folder   6
Radio sales effectiveness (William Reynolds files), 1948-1949
Box   190
Folder   7
Hofstra College - TV's effects on the family, 1949
Box   190
Folder   8
Length of commercials (Sherwin Research), 1950
Box   190
Folder   9
TV's effect on sports, 1950
Box   190
Folder   10
Effects of the Korean War on radio news listening in TV homes, 1950
Box   190
Folder   11
Large screen theater showings of Camel News Carvan, 1950
Box   190
Folder   12
Abbott and Costello (William Reynolds Audience Research), 1951
Box   190
Folder   13
Fearless Fosdick (Jack Landis file), 1951
Markets and Media Files, 1947-1957
Physical Description: 3 boxes (1.0 cubic feet) 
Scope and Content Note: Integrated files of the markets and media division of research and planning. The bulk of the files pertain to the period 1955-1957, though there is a significant amount of material dating from as early as 1947. The files are arranged as one alphabetical group and, though carbons of outgoing letters and memos predominate, there are also bulletins, reports, studies, financial data, notes, and related material. For the most part the files document the activities of Allen B. Cooper, manager of the markets and media division; there is also a significant amount of material for Bernard Lipsky, supervisor of marketing (later advertising) and of Hugh M. Beville, director of research and planning. The files reveal quite well the division's responsibilities for studies of broadcast audiences and for reports on prospective sponsors prepared for use by other NBC departments and divisions. A substantial number of the files also pertain to studies of advertising in the print and broadcast media which NBC produced to convince sponsors of the value of broadcast advertising. There are reports throughout from the market research firm of Daniel Starch and Staff. Among the most prominent NBC executives represented in these files are Sidney H. Eiges, Richard Pinkham, and Sylvester L. Weaver Jr. Oversized material from this section may be found in Box 563, Folders 5-7.
Box   191
Folder   1
Audience Characteristics Proposals, 1957
Box   191
Folder   2
Broadcast Advertisers Reports - Worksheets, 1957
Correspondence
Box   191
Folder   3-4
General, 1955
Box   191
Folder   5
Interdepartmental, 1955-1957
Box   191
Folder   6
Gasoline Industry Data, 1957
Box   191
Folder   7
Local TV - Worksheets, 1956-1957
Box   191
Folder   8
Magazines, 1952-1956
Box   191
Folder   9-10
Market Data and Reports, 1947, 1952-1956
Box   192
Folder   1
Media Comparisons, 1948-1956
Box   192
Folder   2
Newspapers, 1947-1956
Box   192
Folder   3-8
Projects, 1955-1956
Box   192
Folder   9
Starch - Evening Radio Study, 1954-1957
Box   563
Folder   5-7
Oversize material
Reports and Studies, 1948-1967
Physical Description: 3 boxes (2.4 cubic feet) 
Scope and Content Note

Reports and studies divided into two groups: independent research organizations and NBC's research and planning department. Most of the reports and studies concern the effectiveness of television as an advertising medium, the impact of color, and the appeal of individual programs; a few scattered items pertain to radio. The reports and studies done by independent organizations are arranged alphabetically by name.

About three-fourths of the reports and studies were produced by Advertest Research Inc. Located here is an almost complete set of monthly reports, The Television Audience Today; the “Colortown Study” on the development and impact of color television; and the “Media Effectiveness study conducted for the Automotive Industry.” Based on personal interviews in the New York area, each of Advertest's Television Audience of Today reports covers a particular topic in depth. Examples include television vs. radio; product usage in television homes, and weekend viewing habits. Several of the reports are annotated or contain memoranda by NBC personnel.

Three organizations -- Jerome Barnum Associates, Allan C. Russell Research, and Schwerin Research -- produced reports and studies on the appeal of selected programs and pilots including Caesar's Hour, Howdy Doody, and Pinky Lee. Reports relating to automobile advertising and purchasing can be found under Qualitative Research Inc. and William H. Weintraub & Company Noteworthy among the NBC Research Department reports is “Why Sales Come in Curves.”

Independent Research Organizations
Advertest Research Inc.
Box   193
Folder   1
TV Spot Ratings, 1949
The Television Audience Today
1949
Box   193
Folder   2
Daytime TV, March
Box   193
Folder   2
Children's Programs, April
Box   193
Folder   3
Radio vs. TV, May
Box   193
Folder   3
Nighttime TV, June
Box   193
Folder   4
Advertising Effectiveness, July
Box   193
Folder   4
Summertime TV, August
Box   193
Folder   5
Sports and TV, September
Box   193
Folder   6
TV Drama, October
Box   193
Folder   6
Product Usage in TV Homes, November
Box   193
Folder   7
TV News, December
Box   193
Folder   7
Summary of 1949 Studies
1950
Box   193
Folder   8
TV Movies, January
Box   193
Folder   8
Radio vs. TV, February
Box   193
Folder   9
Product Usage in TV Homes and the Advertising Effectiveness of TV, March
Box   193
Folder   9
Effect of TV on Reading Habits, April
Box   193
Folder   10
TV Variety Programs, May
Box   193
Folder   10
Daytime TV, June
Box   193
Folder   11
TV Index of Product Usage, July
Box   193
Folder   11
Durable Goods in TV Homes, August
Box   193
Folder   12
TV Commercials, September
Box   193
Folder   12
Children's Televiewing
Box   193
Folder   13
TV vs. Radio - 18 Month Comparison, November
Box   193
Folder   13
Televiewing After 11 p.m., December
1951
Box   193
Folder   14
Advertising Effectiveness of TV, January
Box   193
Folder   14
Weekend Habits in TV Homes, February
Box   193
Folder   15
TV Mystery Programs, March
Box   193
Folder   15
TV Western Programs, April
Box   193
Folder   16
Daytime TV, May
Box   193
Folder   16
Alternate Week TV Programs, June
Box   193
Folder   17
Non-Owners (Audience and Market), July
Box   193
Folder   17
Summertime TV, August
Box   193
Folder   18
TV News and Educational Programs, September
Box   193
Folder   18
TV Commercials, October
Box   193
Folder   19
TV vs. Radio - Three Year Comparison, November
Box   193
Folder   19
Sports and TV, December
1952
Box   193
Folder   20
TV Movies, January
Box   193
Folder   20
Early Evening TV, February
Box   193
Folder   21
TV Dramatic Programs, March
Box   193
Folder   21
Product Usage in TV Homes, April
Box   193
Folder   22
Daytime TV, May
Box   193
Folder   22
TV Spot Commercials, June
Box   193
Folder   23
Quiz and Panel Quiz Programs, July
Box   193
Folder   23
Summertime TV, August
Box   193
Folder   24
TV's Effects on Reading Habits, October
Box   193
Folder   24
Situation Comedy Programs on TV, November
Box   193
Folder   24
TV News Programs, December
1953
Box   193
Folder   25
TV Movie Programs, January
Box   193
Folder   25
TV Dramatic Programs, February
Box   193
Folder   26
Children's TV Programs, March
Box   193
Folder   26
Daytime TV, April
Box   193
Folder   27
TV Commercials, May
Box   193
Folder   27
Product Usage in TV Homes, June
Box   193
Folder   28
Female Interest in TV Sports Programs, July
Box   193
Folder   28
Summertime TV, August
Box   193
Folder   29
Non-Owners (Audience and Market), September
Box   193
Folder   29
TV's Effect on Reading Habits, October
Box   193
Folder   30
Alternate Sponsored TV Programs, November
Box   193
Folder   30
Daytime TV, December
1954
Box   193
Folder   31
TV Movie Programs, January
Box   193
Folder   31
Multiple Sponsored Programs, February
Box   193
Folder   32
TV Mystery Programs, March
Box   193
Folder   32
Children's TV Programs, March
Box   193
Folder   33
TV Homes, May
Box   193
Folder   33
TV Commercials, June
Box   193
Folder   34
Repeat TV Programs, July
Box   193
Folder   34
Summertime TV, August
Box   193
Folder   35
TV Sports Programs, September
Box   193
Folder   35
New TV Programs, October
Box   193
Folder   36
Radio Listening Habits, November
Box   193
Folder   36
Daytime TV, December
1955
Box   193
Folder   37
TV Movie Programs
Box   193
Folder   37
Late Evening Viewing, February
Box   193
Folder   38
Alternate-Sponsored Program and Alternate Programs, March
Box   193
Folder   39
TV News Programs, April
Box   193
Folder   40
TV Commercials, June
Box   193
Folder   41
TV Homes, July
Box   193
Folder   42
Summertime TV, August
Box   193
Folder   42
The Teenager and TV, September
Box   193
Folder   43
New TV Programs, October
Box   193
Folder   43
Daytime TV, November
Box   193
Folder   44
TV Movie Programs, December
1956
Box   193
Folder   44
Late Evening Viewing, January
Box   193
Folder   45
Quiz and Panel Shows, February
Box   194
Folder   1
TV Dramatic Programs, March
Box   194
Folder   1
Radio Listening Habits, April
Colortown Study
Box   194
Folder   2
First Survey, December 1955
Box   194
Folder   3
Special Report (program viewing) No. 1, February 1956
Box   194
Folder   4
Interim Report, July 1957
Box   194
Folder   5-9
Gross tabulations, surveys no. 1, 2, and 3, September 1957
Box   194
Folder   10
Four Program TV Ratings, April 1958
Box   194
Folder   11
A Profile of Set Owners, 1958
Media Effectiveness Study for the Automotive Industry
Box   194
Folder   12
Final Report, 1958
Box   194
Folder   13
Highlight Summary, 1957
Box   194
Folder   14
Advertising's Role in Automotive Selling - Supplementary data, 1957
Special Reports
Box   194
Folder   15
Chevrolet, Ford, and Plymouth
Box   194
Folder   16
Buick
Box   194
Folder   17
DeSoto
Box   194
Folder   18
Edsel
Box   194
Folder   19
Oldsmobile
Box   194
Folder   20
Plymouth
Box   194
Folder   21
Special Analysis for Chevrolet, 1958
Box   194
Folder   22
Special Report on the Summer Chevy Show, 1958
American Research Bureau
Box   194
Folder   23
The National Color Television Audience, 1965
Jerome Barnum Associates
Box   194
Folder   24
Arthur Godfrey's Talent Scouts, 1957
Box   194
Folder   25
Caeser's Hour, 1956
Box   194
Folder   26
Impact, 1956
Box   194
Folder   27
The Kertenkalls, 1957
Box   194
Folder   28
Mystery Writers Theatre, 1957
Box   194
Folder   29
Tales of Wells Fargo, 1957
Broadcast Advertisers Reports Inc.
Box   194
Folder   30-32
Network Program Promos, 1961
Box   194
Folder   33
On-the Air Deviation Reports, 1961
Box   194
Folder   34
Broadcast Measurement Bureau Audience Areas, 1946
R. H. Bruskin Associates
Box   194
Folder   35
Advertising Effectiveness of Prudential Insurance on Huntley-Brinkley, 1967
Note: Also includes a special broadcast, 1960.
Box   194
Folder   36
Daytime Rendezvous with Women who Buy, 1959
Box   194
Folder   37
The Power of Actuality Specials: The Death of Stalin, 1963
Walter Gerson Inc.
Box   194
Folder   38
Television Opinion and Preference Survey Among Members of the U. S. Senate and House of Representatives, 1961
Arthur D. Little Inc.
Box   194
Folder   39
Management Study of the U. S. Congress
O'Brien-Sherwood Associates
Box   194
Folder   40
Company Knowledge Among Men Car Owners, 1958
Pulse Inc.
Box   194
Folder   41
Report on Pittsburgh Radio Stations
Qualitative Research Inc.
Box   194
Folder   42
The Edsel Story, 1958
Box   194
Folder   43
Influence of the Network on Daytime Serial Viewing, 1955
Allan C. Russell Research Inc.
Box   194
Folder   44
Color Tuning Study, 1957
Children's Television Survey, 1955
Box   194
Folder   45-46
Howdy Doody
Box   194
Folder   47-48
Pinky Lee
Box   195
Folder   1
Television Survey: A Study of Effectiveness, 1955
Schwerin Research Inc., 1958
Box   195
Folder   2
“Behind Closed Doors”
Box   195
Folder   3
“Joan of Arkansas”
Box   195
Folder   4
“Meet McGraw”
Box   195
Folder   5-6
“Ruditsky”
Box   195
Folder   7-8
“Sally”
Box   195
Folder   9
“Sis”
Box   195
Folder   10
“Yankee Bligh”
Box   195
Folder   11
“You Know Me, Al”
William H. Weintraub Inc.
Box   195
Folder   12
Influence of Walter Winchell on Car Buyers, 1949
NBC Research Department
Box   195
Folder   13
Cumulative Radio Audience Method, 1966
The Action Audience, 1966
Daytime TV Primer, 1961
Box   195
Folder   14
Impact of Color on Television Audiences, 1965
Leading Network Among Color Homes, 1966
NTP People, 1966
Personality Plus, 1961
Television Profile, 1950
Box   195
Folder   15
Why Sales Come in Curves, 1952
Rumple, Barry T. Memoranda, 1941-1945
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Memoranda prepared by a manager of research which summarize monthly and semi-monthly reports produced by the research firms of C. E. Hooper Inc., and the Cooperative Analysis of Broadcasting, 1941-1945. The memos are bound in three volumes; three volumes summarize Hooper and CAB reports on commercial and sustaining programs aired over NBC and the other major networks and the remaining volume concerns Hooper reports on NBC sustaining programs, 1941-1943. There is some duplication here of information in the other three volumes. Information supplied varies somewhat between Hooper and CAB reports, but all reports include data on current program ratings, previous ranking, and points change. The fifty leading commercial programs are listed in rating order. Often included, especially for the Hooper reports, are data on the audiences for limited network and regional programs, five-minute broadcasts (usually news), special events, and programs broadcast after 10:30 EST. Reports on sustaining programs often indicate the air time and frequency per week of programs reported.
Box   196
Folder   1
Hooper NBC Sustaining Reports, 1941-1943
Box   196
Folder   3-4
Hooper and CAB Commercial and Sustaining Reports, 1943-1945
War Reports, 1941-1945
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Reports on war-related programs and announcements broadcast by NBC, December 1941 through July 1945 and compiled by the program analysis division of the department. The reports identify NBC broadcasts by type (governmental announcements and programs, programs supported by outside organizations, and NBC's own commercial and sustaining programming). Typical of these broadcasts are recruiting announcements, war bond drives, presidential addresses, military band programs, and a great number of commercial and sustaining programs which treated war-related themes. For each broadcast there is information on its time, length, and broadcasting regularity. There is also significant program information, summarizing major themes and listing prominent performers. The reports are semi-monthly through 1942 and monthly thereafter. Prior to May 1943 they contain separate broadcast data for station WEAF.
Box   197
Folder   1-8
1941 December-1945 July
Station Relations, 1940-1960
Physical Description: 7 boxes (4.4 cubic feet) 
Scope and Content Note: Station Relations includes: Files; Easton C. Woolley Papers.
Files, 1950-1951, 1956, 1960
Physical Description: 1 box (0.4 cubic feet) 
Scope and Content Note: Integrated files from the offices of several members of NBC's station relations department, consisting of memos, reports, bulletins, minutes, correspondence, clippings, and related material. The files are divided by media and deal chiefly with the reception of NBC programs by affiliates and with FCC actions regarding affiliates. The folder on Monitor is particularly noteworthy because it contains a report on that program conducted by the Bureau of Applied Social Research of Columbia University.
Related Material: More extensive office files for this period may be found in the collection presented to the Society by Harry R. Bannister.
Radio
Box   198
Folder   1
Affiliates Meeting
Box   198
Folder   2
Congressional Committees
Box   198
Folder   3
Graham, Billy
Box   198
Folder   4
Monitor
Box   198
Folder   5
NBC Bulletins
Box   198
Folder   6
Radio Affiliates Executive Committee
Television
Box   198
Folder   7
Color TV Status Reports
Box   198
Folder   8
Executive Committee Meetings
Federal Communications Commission
Box   198
Folder   9
General
Box   198
Folder   10
Composite Report
Box   198
Folder   11
Actions on NBC affiliates
Box   198
Folder   12
Miscellaneous TV programs
Box   198
Folder   13
NBC Opera Company
Box   198
Folder   14
Owned and Operated Stations
Box   198
Folder   15
Station Managers Contact Lists
Woolley, Easton C. Papers, 1940-1951
Physical Description: 6 boxes (4.0 cubic feet) 
Scope and Content Note: Papers of a director of radio station relations, together with some papers related to several predecessors and one successor. Included are memos, surveys, reports, bulletins, minutes, correspondence, clippings and related materials. The files are divided into SUBJECT and GENERAL FILES, with a separate subjection on the STATION PLANNING AND ADVISORY COMMITTEE. The papers represent the ongoing relationship between NBC and its affiliated stations. Some of the more extensive areas of documentation include planning, research, traffic, and rates. In addition, special files deal with compensation of stations, the FCC, network policies and “Red Tab” sales policy memos. Most notable are the research files documenting the setting of rates in competition with CBS. There are also extensive files of the traffic between NBC and the various affiliates. Some notable files deal with the reclassification of employees during the war to avoid the draft, a report on the vulnerability of affiliates, Interim Conelrad (the procedure initiated in case of enemy air attack in the early 1950s), a brief history of affiliated stations (1942-1945), and a supervisory inventory containing comments and suggestions from station employees and work ratings. There are also extensive files on the Station Planning and Advisory Committee which appeared to have acted as a sounding board for affiliates to the network as well as a regular vehicle for the network to share information with affiliates.
General Files
Box   573
Folder   1
Activities reports, 1943-1949
Box   573
Folder   2
Budget, 1949
Box   573
Folder   3
Canadian Association of Broadcasters, 1945-1947
Box   573
Folder   4
Canadian Broadcasting Corporation, 1944-1946
Box   573
Folder   5
Canadian Radio-Listening Trends, 1942
Box   573
Folder   6
Clear Channel, 1947
Box   573
Folder   7
Crime and mystery programs, 1947-1948
Box   573
Folder   8
Bannister, Harry, 1947
Box   573
Folder   9
Blue Network Inc. (regarding Separation), undated
Box   573
Folder   10
Denny, Charles R., 1950
Box   573
Folder   11
Federal Communications network regulations, 1940-1947
Box   573
Folder   12
Hiatus Plan, 1948
Box   573
Folder   13
History of network affiliated stations, 1942-1945
Box   573
Folder   14
McConnell, Joseph V., 1950
Box   573
Folder   15-16
Miscellany, 1949-1950
Box   573
Folder   17
Notices and bulletins, 1949-1950
Box   573
Folder   18
Pacific Coast Time, 1944-1945
Box   573
Folder   19
Plan for radio network rate reductions, 1951
Box   573
Folder   20
Plans, 1942
Box   573
Folder   23-24
Rate Committee, 1946-1949
Box   573
Folder   25
Rate increase study, 1945
Rate studies
Box   573
Folder   27
1943
Box   573
Folder   28
1945
Box   573
Folder   29
1951
Box   573
Folder   30
Nighttime rate analysis, 1951
Box   573
Folder   31
Pacific Coast stations, 1951
Box   573
Folder   32
Network option time, 1949
Box   573
Folder   33
Night, 1947
Box   573
Folder   34
Plan # 2 Night, 1945
Box   573
Folder   21-22
Rates, 1946-1951
Box   573
Folder   26
Rates-Miscellaneous, 1947-1949
Research
Box   573
Folder   35-36
General, 1943-1950
Box   573
Folder   37
Analysis of network operations, 1947
Box   574
Folder   1
Analysis of proposed discount revision and extension of premium time, 1946
Box   574
Folder   2
Communications Division, 1948
Box   574
Folder   3
Recommendation on “Closed Circuit” communications, 1949
Box   574
Folder   4
Selective Service, 1942-1948
Box   574
Folder   5-6
Speeches, 1946-1948
Box   574
Folder   7-8
Station changes, 1944-1948
Box   574
Folder   9-10
Station contact file, 1948-1949
Box   574
Folder   11
Suggestion system, 1947
Box   574
Folder   12
Supervisory Inventory, 1948
Box   574
Folder   13
Telegrams, 1949
Box   574
Folder   14
Telephones, 1948-1949
Box   574
Folder   15
Television Survey-Booz, Allen & Hamilton, 1948
Box   574
Folder   16
Tip Service, 1949-1950
Box   574
Folder   17
Toeppen Report, 1949
Box   574
Folder   18
Trade Marks, 1946
Traffic Department
Box   574
Folder   19
Activities, 1948-1949
Box   574
Folder   20-21
Book wires (Commercial), 1947-1949, 1951
Box   574
Folder   22
Communications, 1945-1949
Box   574
Folder   23
Duplication, 1946-1947
Box   574
Folder   24-25
Operations, 1943-1948
Box   574
Folder   26
Personnel, 1945-1949
Box   574
Folder   27
Reports, 1950
Box   574
Folder   28
Trammell, Niles, 1945-1948
Box   574
Folder   29
U.S. Steel, 1950
Box   574
Folder   30
WHO contract meeting, 1950
Box   574
Folder   31
Woolley, Easton C.-Book wires, 1950
Subject Files
Box   575
Folder   1
Affiliation refusals, 1947-1950
Box   575
Folder   2
Affiliates meeting, 1950
Box   575
Folder   3
American Federation of Musicians, 1947-1951
Box   575
Folder   4
American Federation of Radio Artists, 1948-1949
Box   575
Folder   5
Atlantis, 1951-1952
Box   575
Folder   6
Broadcast Measurement Bureau, 1946-1952
Box   575
Folder   7
Chime Breaks, 1951
Box   575
Folder   8
Closed circuit talks, 1949-1950
Box   575
Folder   9-10
Compensation sheets, 1950-1951
Box   575
Folder   11
Compensation to stations, 1949
Box   575
Folder   12
Comparative report on current and proposed contract, 1949
Box   575
Folder   13
Contract analysis, 1941-1950
Box   575
Folder   14
Cut-In announcement rates, 1939-1950
Box   575
Folder   15
Dual affiliation, 1949-1950
Box   575
Folder   16
Facility changes, 1940-1949
Box   575
Folder   17-18
Frequency Modulation, 1943-1950
Box   575
Folder   19
Interim Conelrad, 1951-1952
Box   575
Folder   20
Labor-General, 1949-1950
Box   575
Folder   21
Management-General, 1952
Box   575
Folder   22
Miscellany, 1943-1952
Box   575
Folder   23
M & O station maps, 1947
Box   575
Folder   24
NABET, 1945-1949
Box   575
Folder   25
National Association of Broadcasters, 1942-1949
Box   575
Folder   26
Program policies, 1943-1951
Box   575
Folder   27
Network maps, 1947
Box   575
Folder   28
Network studies, 1947-1951
Box   575
Folder   29
Nielsen radio index, 1949-1952
Box   575
Folder   30
Political policy, 1948
Box   575
Folder   31
Program Board meetings, 1952
Box   575
Folder   32
Proposed changes in programs, undated
Box   575
Folder   33
Public service report, 1948-1952
Box   575
Folder   34
RCA, 1945-1952
Box   575
Folder   35
Radio Writers Guild, 1947-1948
Box   575
Folder   36
Rates (Network comparisons), 1947
Box   575
Folder   37-38
Red Tab Memos, 1946-1949
Box   575
Folder   39
Vulnerability of NBC affiliates, 1949-1950
Station Planning and Advisory Committee
Box   576
Folder   1-2
Minutes of meetings, 1942-1951
Box   576
Folder   3
Elections, 1948-1949
Box   576
Folder   4
General correspondence
Box   576
Folder   4-7
1948-1950
Box   577
Folder   1-2
1941-1947
Box   577
Folder   3-7
Meeting files
Box   577
Folder   3-7
1948-1950
Box   577A
Folder   1
1947
Box   577A
Folder   2
Promotion and separate committees, 1950