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Container
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Title
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Lunchables brand development
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Box
1
Folder
1
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Early development, 1985-1989, 1991
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Box
1
Folder
2
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Drane to Cleveland Center, labels intro 1985 November 15
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Box
1
Folder
3
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Philip Morris board, 1986 November 26
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Box
1
Folder
4
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Drane intro to New Products Group, strategic plan 1986-1987
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Box
1
Folder
5-6
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Unfiled history, 1986-1989
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Box
1
Folder
7
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Drane and team to new products review board, kick-off lunch and dinner 1987 February 3
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Box
1
Folder
8
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Snackpaks II Direction, 1987 March 10
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Box
1
Folder
9
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TFD update to Smith, 1987 March 16
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Box
1
Folder
10
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Roll-out plan, 1987 June
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Box
1
Folder
11
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Year 1 marketing plan, 1987 June 29
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Box
1
Folder
12
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Smith, Phil 1987 July 7
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Box
1
Folder
13
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Media plan, 1987 September
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Box
1
Folder
14
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First print ad, 1987 September
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Box
1
Folder
15
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Trade plan, 1987 September
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Box
1
Folder
16
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Margins and profitability, 1987 October
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Box
1
Folder
17
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Smith, Phil, to Philip Morris board 1987 October 1
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Box
1
Folder
18
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Business Review Committee (BRC), update 1987 October 28
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Box
1
Folder
19
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"At Home" Lunchables Hot, 1987 December
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Box
1
Folder
20
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Volume, 1987 December
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Box
1
Folder
21-22
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MCA, Lunchables II 1987 December
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Box
1
Folder
23
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Sales Tracking, key dates, key follow-ups 1987 December
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Box
1
Folder
24
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Capital request, lines 1 and 2 1987 December 16
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Box
1
Folder
25
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Lunchables case: OMU, SOB, licensing, Kraft 1987-1988
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Box
1
Folder
26
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Financials, 1988 January
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Box
1
Folder
27
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Attitude, Awareness and Usage (AAU) 1988 March 25
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Box
1
Folder
28
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Capital request, lines 3 and 4 1988 March 28
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Box
1
Folder
29
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MCA - Lunchables Development Project, final report 1988 April 3
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Box
1
Folder
30
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BRC update, 1988 April 28
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Box
1
Folder
31
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BehaviorScan 6-month report, 1988 May
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Box
1
Folder
32
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CLT test, current vs. revised 1988 May
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Box
1
Folder
33
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Smith, Phil, review 1988 May 10
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Box
1
Folder
34
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BehaviorScan - which ad weight?, 1988 May 18
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Box
1
Folder
35
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Capital request, lines 5-7 1988 June
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Box
1
Folder
36
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Convenience store tracking reports, 1988 June
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Box
1
Folder
37
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Year 2 marketing plan, 1988 June 6
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Box
1
Folder
38
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Drane to BRC on progress, 1988 July
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Box
1
Folder
39
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Manufacturing costs, 1988 July 14
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Box
1
Folder
40
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BRC update, 1988 July 28
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Box
1
Folder
41
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Organization needs, 1988 August
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Box
1
Folder
42
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National roll-out plan (markets and timing), 1988 September
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Box
1
Folder
43
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Cost to "Make Your Own" Lunchables, 1988 September
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Box
1
Folder
44
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Press contacts, 1988 September
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Box
1
Folder
45
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Philip Morris visit, questions 1988 September 6
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Box
1
Folder
46
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Philip Morris Lunchables EHUD Lines 5-8, 1988 September 6
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Box
1
Folder
47
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Consumer letters, 1988 October
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Box
1
Folder
48
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1989 financials, 1993 (strategic plan) 1988 October
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Box
1
Folder
49
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MCA, Louis Rich, non-bread 1988 October
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Box
1
Folder
50
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10¢ price increase, 1988 November
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Box
1
Folder
51
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Sales meeting, West region Lunchables intro 1988 November 1
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Box
1
Folder
52
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Line utilization, manufacturing issues 1988 November 11
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Box
1
Folder
53
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Capital request (lead for lines 8-12), 1988 November 28
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Box
1
Folder
54
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BehaviorScan Year 1 Report, 1988 December
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Box
1
Folder
55
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Lunchables with Dessert, 1988 December
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Box
1
Folder
56
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Meat salad, 1988 December
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Box
1
Folder
57
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1989 Operating Budget calculations, 1988 December
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Box
2
Folder
1
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Kick-off meeting 1988/1989, 1988
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Box
2
Folder
2
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"Oscar Mayer Really Knows How to Pack a Lunch." binder, 1988
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Box
2
Folder
3
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Strategic Plan deck (Drane), 1988
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Box
2
Folder
4
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Louis Rich Lunchpacks, 1988-1989
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Box
2
Folder
5
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Packaging, 1988, 2000
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Box
2
Folder
6
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Bible, Geoff, report 1989
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Box
2
Folder
7
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Roll-out, 1989
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Box
2
Folder
8
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BehaviorScan sales reports, 1989 January
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Box
2
Folder
9
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Seattle tracking reports, 1989 January
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Box
2
Folder
10
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Year 2 BehaviorScan test, 1989 January
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Box
2
Folder
11
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Becker, Bob, shipment report 1989 January 16
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Box
2
Folder
12
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Capital request (lead for lines 8-12), 1989 February
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Box
2
Folder
13
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Lunchables vs. SAMI list of top new product introductions, 1989 February 24
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Box
2
Folder
14
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More Lunchables capital (past 12 months), 1989 March
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Box
2
Folder
15
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Seattle sales meeting, 1989 March
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Box
2
Folder
16
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Sales meeting, Chicago, Milwaukee, Minneapolis, Lunchables introduction 1989 March 9
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Box
2
Folder
17
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International, 1989 April
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Box
2
Folder
18
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Murtaugh, Pam 1989 April
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Box
2
Folder
19
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BRC update, 1989 April 26
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Box
2
Folder
20
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Dessert capital, 1989 May
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Box
2
Folder
21
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Year 2 AAU, 1989 June 16
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Box
2
Folder
22
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The Billion Dollar Paks Company, 1989 July
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Box
2
Folder
23
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1990 marketing plan, 1989 July 14
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Box
2
Folder
24
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Facilities report, John LaBella 1989 July 18
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Box
2
Folder
25
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BRC/EMC update, 1989 July 27
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Box
2
Folder
26
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Monthly cost report - FP&A, 1989 July 30
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Box
2
Folder
27
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Lord, Jim, weekly toplines 1989 August
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Box
2
Folder
28
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Publicity, 1989 August
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Box
2
Folder
29
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"Next Paks Co. Idea" Hungry/Lite/etc., 1989 August
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Box
2
Folder
30
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"War Games", 1989 August
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Box
2
Folder
31
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Mix and margins update, 1989 August 1
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Box
2
Folder
32
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Update to Mike Miles, 1989 August 17
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Box
2
Folder
33
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Cheese/chicken problems, 1989 September
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Box
2
Folder
34
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Airlines test, 1989 September
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Box
2
Folder
35
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Vending and airlines, 1989 September
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Box
2
Folder
36
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1990 Operating Budget, 1989 September 19
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Box
2
Folder
37
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1990 Annual Operating Plan (AOP), 1989 September 20
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Box
2
Folder
38
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Dessert, when to market, and fruit buying decisions 1989 October
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Box
2
Folder
39
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National volume forecasts and M Q 90, management of A&P, distress, roll-out 1989 October
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Box
2
Folder
40
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Plant progress report, John LaBella 1989 October
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Box
2
Folder
41
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3.5 revised forecast, 1989 October
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Box
2
Folder
42
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Project history to Fullerton start-up team, 1989 October 5
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Box
2
Folder
43
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Coupon test, value vs. health, and geodemo delivery systems 1989 October 10
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Box
2
Folder
44
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BRC update (Peter's preparation for Joel), 1989 October 27
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Box
3
Folder
1
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Bryan Lunch 'n Munch, 1989 November
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Box
3
Folder
2
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Louis Rich Lunchpaks: CLT round, 1989 November
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Box
3
Folder
3
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Panel reports, roll-out 1989 November
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Box
3
Folder
4
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SCA (Sustainable Competitive Advantage) for Paks Co., MCA work 1989 November
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Box
3
Folder
5
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Capital decision, lines 13-19 1989 November 2
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Box
3
Folder
6
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1990 Advertising and Promotion (A&P) plan, 1989 November 6
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Box
3
Folder
7
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BehaviorScan Year 2 Tracking, Bob Becker 1989 November 15
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Box
3
Folder
8
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Canada, 1989 December
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Box
3
Folder
9
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Bible, Geoff 1989-1990
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Box
3
Folder
10
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Years 1-3 by region, 1989-1991
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Box
3
Folder
11
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IO Integrated New Products Tracking report, OMFC initiative 1989-1991
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Box
3
Folder
12
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Weekly shipment report, Jack Martin 1989-1990, 1993
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Box
3
Folder
13
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Advertising Year 2, 1990
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Box
3
Folder
14
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Latest manufacturing cost report, Bob Kuhn 1990 January
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Box
3
Folder
15
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Operating budget tracking, 1990 January
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Box
3
Folder
16
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Miscellaneous updates, 1990 January 13
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Box
3
Folder
17
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Philip Morris presentation, Jim McVey, Peter Dunn 1990 January 29
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Box
3
Folder
18
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Speech to Philip Morris Corporation Products committee, 1990 January 29
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Box
3
Folder
19
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Latest profit and loss recap, Jim Borling 1990 February
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Box
3
Folder
20
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First quarter business reforecast, 1990 March
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Box
3
Folder
21
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Lunchables with Dessert (LWD) capital plan recommendation, 1990 April 26
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Box
3
Folder
22
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BRC update, Peter Dunn to J. Johnson 1990 April 27
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Box
3
Folder
23
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Canada, 1990 May 2
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Box
3
Folder
24
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National volume forecasts, 1990 May 2
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Box
3
Folder
25
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Business proposition update, 1990 May 9
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Box
3
Folder
26
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Ready to Eat (RTE) lunch, Peter Dunn to Geoff Bible 1990 May 15
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Box
3
Folder
27
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Lunchables posting, Stevens Point staff meeting 1990 June 25
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Box
3
Folder
28
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Kraft "Handi-snack Lunchables", 1990 July
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Box
3
Folder
29
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Cannibalization, 1990 July
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Box
3
Folder
30
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MCA Consultants project, 1990 July 20
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Box
3
Folder
31
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1990 operating budget calls, 1990 August
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Box
3
Folder
32
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1991 volume for operating budget, 1990 August
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Box
3
Folder
33
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Year 2 BehaviorScan summary, desserts 1990 August
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Box
3
Folder
34
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Hamish posting, 1990 August 23
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Box
3
Folder
35
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Active, 1990 December
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Box
3
Folder
36
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1991 Dinner Project Marketing Plan and New Business Development Plan, 1991
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Box
3
Folder
37
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U.S. Communications Corporation (USCC) visit, 1991 March 13
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Box
3
Folder
38
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BRC, Peter Dunn update 1991 April 19
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Box
3
Folder
39-40
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History, 1993-1996
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Box
3
Folder
41
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Thompson, J. Walter, Lunchables Advertising History 1987-1995 1995 August 16
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Box
3
Folder
42
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1996-1998 Business System Plan, 1996 March 8
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Box
3
Folder
43
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Lunch combinations, short and long-term consumption forecast, 1996-2000 1996
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Box
3
Folder
44
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New products, refrigerated
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Box
3
Folder
45
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"Lunch To Go" (competition research)
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Box
3
Folder
46
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Concept boards
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Box
4
Folder
1-3
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Miscellaneous, 1987-1997
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Box
5
Folder
1-3
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Miscellaneous (continued), 1987-1997
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