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Container
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Title
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M2022-061
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Part 5 (M2022-061): Additions, 1971-1996
3.6 cubic feet (3 records renter cartons, 1 archives box, and 1 half-archives box)
: Additions, 1971-1996, consisting of materials from Robert "Bob" Drane, an Oscar Mayer employee (1979-1999), who eventually held the position of Vice President of Strategy and New Business Development. As part of the Consumer Products Division, Drane led the team which created the Lunchables line. Materials detail the development of Lunchables and include a mostly chronological account of the conception and roll-out of the product to consumers. Records include internal reports, budget requests, market testing, and promotional campaign materials.
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Lunchables brand development
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Box
1
Folder
1
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Early development, 1985-1989, 1991
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Box
1
Folder
2
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Drane to Cleveland Center, labels intro 1985 November 15
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Box
1
Folder
3
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Philip Morris board, 1986 November 26
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Box
1
Folder
4
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Drane intro to New Products Group, strategic plan 1986-1987
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Box
1
Folder
5-6
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Unfiled history, 1986-1989
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Box
1
Folder
7
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Drane and team to new products review board, kick-off lunch and dinner 1987 February 3
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Box
1
Folder
8
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Snackpaks II Direction, 1987 March 10
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Box
1
Folder
9
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TFD update to Smith, 1987 March 16
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Box
1
Folder
10
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Roll-out plan, 1987 June
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Box
1
Folder
11
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Year 1 marketing plan, 1987 June 29
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Box
1
Folder
12
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Smith, Phil 1987 July 7
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Box
1
Folder
13
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Media plan, 1987 September
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Box
1
Folder
14
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First print ad, 1987 September
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Box
1
Folder
15
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Trade plan, 1987 September
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Box
1
Folder
16
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Margins and profitability, 1987 October
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Box
1
Folder
17
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Smith, Phil, to Philip Morris board 1987 October 1
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Box
1
Folder
18
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Business Review Committee (BRC), update 1987 October 28
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Box
1
Folder
19
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"At Home" Lunchables Hot, 1987 December
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Box
1
Folder
20
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Volume, 1987 December
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Box
1
Folder
21-22
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MCA, Lunchables II 1987 December
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Box
1
Folder
23
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Sales Tracking, key dates, key follow-ups 1987 December
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Box
1
Folder
24
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Capital request, lines 1 and 2 1987 December 16
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Box
1
Folder
25
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Lunchables case: OMU, SOB, licensing, Kraft 1987-1988
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Box
1
Folder
26
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Financials, 1988 January
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Box
1
Folder
27
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Attitude, Awareness and Usage (AAU) 1988 March 25
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Box
1
Folder
28
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Capital request, lines 3 and 4 1988 March 28
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Box
1
Folder
29
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MCA - Lunchables Development Project, final report 1988 April 3
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Box
1
Folder
30
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BRC update, 1988 April 28
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Box
1
Folder
31
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BehaviorScan 6-month report, 1988 May
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Box
1
Folder
32
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CLT test, current vs. revised 1988 May
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Box
1
Folder
33
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Smith, Phil, review 1988 May 10
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Box
1
Folder
34
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BehaviorScan - which ad weight?, 1988 May 18
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Box
1
Folder
35
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Capital request, lines 5-7 1988 June
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Box
1
Folder
36
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Convenience store tracking reports, 1988 June
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Box
1
Folder
37
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Year 2 marketing plan, 1988 June 6
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Box
1
Folder
38
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Drane to BRC on progress, 1988 July
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Box
1
Folder
39
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Manufacturing costs, 1988 July 14
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Box
1
Folder
40
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BRC update, 1988 July 28
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Box
1
Folder
41
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Organization needs, 1988 August
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Box
1
Folder
42
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National roll-out plan (markets and timing), 1988 September
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Box
1
Folder
43
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Cost to "Make Your Own" Lunchables, 1988 September
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Box
1
Folder
44
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Press contacts, 1988 September
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Box
1
Folder
45
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Philip Morris visit, questions 1988 September 6
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Box
1
Folder
46
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Philip Morris Lunchables EHUD Lines 5-8, 1988 September 6
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Box
1
Folder
47
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Consumer letters, 1988 October
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Box
1
Folder
48
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1989 financials, 1993 (strategic plan) 1988 October
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Box
1
Folder
49
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MCA, Louis Rich, non-bread 1988 October
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Box
1
Folder
50
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10¢ price increase, 1988 November
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Box
1
Folder
51
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Sales meeting, West region Lunchables intro 1988 November 1
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Box
1
Folder
52
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Line utilization, manufacturing issues 1988 November 11
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Box
1
Folder
53
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Capital request (lead for lines 8-12), 1988 November 28
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Box
1
Folder
54
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BehaviorScan Year 1 Report, 1988 December
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Box
1
Folder
55
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Lunchables with Dessert, 1988 December
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Box
1
Folder
56
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Meat salad, 1988 December
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Box
1
Folder
57
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1989 Operating Budget calculations, 1988 December
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Box
2
Folder
1
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Kick-off meeting 1988/1989, 1988
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Box
2
Folder
2
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"Oscar Mayer Really Knows How to Pack a Lunch." binder, 1988
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Box
2
Folder
3
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Strategic Plan deck (Drane), 1988
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Box
2
Folder
4
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Louis Rich Lunchpacks, 1988-1989
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Box
2
Folder
5
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Packaging, 1988, 2000
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Box
2
Folder
6
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Bible, Geoff, report 1989
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Box
2
Folder
7
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Roll-out, 1989
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Box
2
Folder
8
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BehaviorScan sales reports, 1989 January
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Box
2
Folder
9
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Seattle tracking reports, 1989 January
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Box
2
Folder
10
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Year 2 BehaviorScan test, 1989 January
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Box
2
Folder
11
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Becker, Bob, shipment report 1989 January 16
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Box
2
Folder
12
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Capital request (lead for lines 8-12), 1989 February
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Box
2
Folder
13
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Lunchables vs. SAMI list of top new product introductions, 1989 February 24
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Box
2
Folder
14
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More Lunchables capital (past 12 months), 1989 March
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Box
2
Folder
15
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Seattle sales meeting, 1989 March
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Box
2
Folder
16
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Sales meeting, Chicago, Milwaukee, Minneapolis, Lunchables introduction 1989 March 9
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Box
2
Folder
17
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International, 1989 April
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Box
2
Folder
18
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Murtaugh, Pam 1989 April
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Box
2
Folder
19
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BRC update, 1989 April 26
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Box
2
Folder
20
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Dessert capital, 1989 May
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Box
2
Folder
21
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Year 2 AAU, 1989 June 16
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Box
2
Folder
22
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The Billion Dollar Paks Company, 1989 July
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Box
2
Folder
23
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1990 marketing plan, 1989 July 14
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Box
2
Folder
24
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Facilities report, John LaBella 1989 July 18
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Box
2
Folder
25
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BRC/EMC update, 1989 July 27
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Box
2
Folder
26
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Monthly cost report - FP&A, 1989 July 30
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Box
2
Folder
27
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Lord, Jim, weekly toplines 1989 August
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Box
2
Folder
28
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Publicity, 1989 August
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Box
2
Folder
29
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"Next Paks Co. Idea" Hungry/Lite/etc., 1989 August
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Box
2
Folder
30
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"War Games", 1989 August
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Box
2
Folder
31
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Mix and margins update, 1989 August 1
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Box
2
Folder
32
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Update to Mike Miles, 1989 August 17
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Box
2
Folder
33
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Cheese/chicken problems, 1989 September
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Box
2
Folder
34
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Airlines test, 1989 September
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Box
2
Folder
35
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Vending and airlines, 1989 September
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Box
2
Folder
36
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1990 Operating Budget, 1989 September 19
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Box
2
Folder
37
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1990 Annual Operating Plan (AOP), 1989 September 20
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Box
2
Folder
38
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Dessert, when to market, and fruit buying decisions 1989 October
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Box
2
Folder
39
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National volume forecasts and M Q 90, management of A&P, distress, roll-out 1989 October
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Box
2
Folder
40
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Plant progress report, John LaBella 1989 October
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Box
2
Folder
41
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3.5 revised forecast, 1989 October
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Box
2
Folder
42
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Project history to Fullerton start-up team, 1989 October 5
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Box
2
Folder
43
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Coupon test, value vs. health, and geodemo delivery systems 1989 October 10
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Box
2
Folder
44
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BRC update (Peter's preparation for Joel), 1989 October 27
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Box
3
Folder
1
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Bryan Lunch 'n Munch, 1989 November
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Box
3
Folder
2
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Louis Rich Lunchpaks: CLT round, 1989 November
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Box
3
Folder
3
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Panel reports, roll-out 1989 November
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Box
3
Folder
4
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SCA (Sustainable Competitive Advantage) for Paks Co., MCA work 1989 November
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Box
3
Folder
5
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Capital decision, lines 13-19 1989 November 2
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Box
3
Folder
6
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1990 Advertising and Promotion (A&P) plan, 1989 November 6
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Box
3
Folder
7
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BehaviorScan Year 2 Tracking, Bob Becker 1989 November 15
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Box
3
Folder
8
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Canada, 1989 December
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Box
3
Folder
9
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Bible, Geoff 1989-1990
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Box
3
Folder
10
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Years 1-3 by region, 1989-1991
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Box
3
Folder
11
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IO Integrated New Products Tracking report, OMFC initiative 1989-1991
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Box
3
Folder
12
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Weekly shipment report, Jack Martin 1989-1990, 1993
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Box
3
Folder
13
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Advertising Year 2, 1990
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Box
3
Folder
14
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Latest manufacturing cost report, Bob Kuhn 1990 January
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Box
3
Folder
15
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Operating budget tracking, 1990 January
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Box
3
Folder
16
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Miscellaneous updates, 1990 January 13
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Box
3
Folder
17
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Philip Morris presentation, Jim McVey, Peter Dunn 1990 January 29
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Box
3
Folder
18
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Speech to Philip Morris Corporation Products committee, 1990 January 29
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Box
3
Folder
19
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Latest profit and loss recap, Jim Borling 1990 February
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Box
3
Folder
20
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First quarter business reforecast, 1990 March
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Box
3
Folder
21
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Lunchables with Dessert (LWD) capital plan recommendation, 1990 April 26
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Box
3
Folder
22
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BRC update, Peter Dunn to J. Johnson 1990 April 27
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Box
3
Folder
23
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Canada, 1990 May 2
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Box
3
Folder
24
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National volume forecasts, 1990 May 2
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Box
3
Folder
25
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Business proposition update, 1990 May 9
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Box
3
Folder
26
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Ready to Eat (RTE) lunch, Peter Dunn to Geoff Bible 1990 May 15
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Box
3
Folder
27
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Lunchables posting, Stevens Point staff meeting 1990 June 25
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Box
3
Folder
28
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Kraft "Handi-snack Lunchables", 1990 July
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Box
3
Folder
29
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Cannibalization, 1990 July
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Box
3
Folder
30
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MCA Consultants project, 1990 July 20
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Box
3
Folder
31
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1990 operating budget calls, 1990 August
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Box
3
Folder
32
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1991 volume for operating budget, 1990 August
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Box
3
Folder
33
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Year 2 BehaviorScan summary, desserts 1990 August
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Box
3
Folder
34
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Hamish posting, 1990 August 23
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Box
3
Folder
35
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Active, 1990 December
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Box
3
Folder
36
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1991 Dinner Project Marketing Plan and New Business Development Plan, 1991
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Box
3
Folder
37
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U.S. Communications Corporation (USCC) visit, 1991 March 13
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Box
3
Folder
38
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BRC, Peter Dunn update 1991 April 19
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Box
3
Folder
39-40
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History, 1993-1996
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Box
3
Folder
41
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Thompson, J. Walter, Lunchables Advertising History 1987-1995 1995 August 16
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Box
3
Folder
42
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1996-1998 Business System Plan, 1996 March 8
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Box
3
Folder
43
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Lunch combinations, short and long-term consumption forecast, 1996-2000 1996
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Box
3
Folder
44
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New products, refrigerated
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Box
3
Folder
45
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"Lunch To Go" (competition research)
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Box
3
Folder
46
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Concept boards
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Box
4
Folder
1-3
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Miscellaneous, 1987-1997
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Box
5
Folder
1-3
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Miscellaneous (continued), 1987-1997
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