The collection consists of two series, Histories and Publicity. Included with HISTORIES are a printed 75-year history and the reminiscences of the company founder, George Gorton II. A folder of miscellaneous items includes typewritten partial histories and a newspaper article. The PUBLICITY series is composed of brochures depicting various Gorton engraving machines, scripts for radio advertising, and press releases. Also included are publicity and other papers dealing with a ground breaking ceremony in 1967, and a dinner given by the Racine Chamber of Commerce in 1969 in honor of the company. The major portion of this series consists of microfilmed scrapbooks of Gorton advertisements clipped and compiled from national and international trade journals. In addition, the scrapbooks contain newspaper and journal articles, photographs, and other material pertaining either to Gorton or to the types of machinery produced by the company. The collection was compiled by Arthur C. Pierce, who for many years was Advertising and Sales Promotion Manager for Gorton.
