Lawrence G. Chait Papers, 1947-1991

Container Title
Audio 1368A
Series: Audio Recordings
Audio   1368A/16
Chait interview, KDKA-TV, Pittsburgh, 1965 June 25
Audio   1368A/15
Special recorded message, Phoenix, 1968 May 1
Audio   1368A/13
“Overview of New Trends,” New York University (NYU) Marketing seminar, 1970
Audio   1368A/21
Special message to Larry Chait from Australia, 1972 September
Audio   1368A/22
"The Post-War Babies are Adults" - Market panel discussion, 1972 November 2
Audio   1368A/12
Marketing seminar, 1974 March 15
Audio   1368A/23
Canadian Olympic Coin: Austin Page (No Deletions), 1975 May
Audio   1368A/24
Canadian Olympic Coin: Austin Page (Deletions), 1975 May
Audio   1368A/25
Comments on Geneva Symposium, 1975
Audio   1368A/26
Marketing Conference 1975 - Show & Tell, The Direct Sell, By Mail, By Phone, In Person - Eugene Sollo, Murray Roaman, Lawrence Chait (Tape 1), 1975
Audio   1368A/27
Marketing Conference 1975 - Show & Tell, The Direct Sell, By Mail, By Phone, In Person - Eugene Sollo, Murray Roaman, Lawrence Chait (Tape 2)
Audio   1368A/17
Direct Marketing Symposium (Tape II only), 1977?
Audio   1368A/14
“Scientific Process of Business Growth & Profitability,” NYU seminar, 1978 September 26
Audio   1368A/2
“What I've Learned about Writing Good Copy,” Long Island DMAA, 1979 September 19
Audio   1368A/3
“Strategic Planning in Direct Marketing,” 1980 November 19
Audio   1368A/4
“Direct Marketing as Affected by Computer Intelligence,” circa 1980
Audio   1368A/5
“37 Years to Learn These Truths About Successful Direct Marketing,” circa 1982
Audio   1368A/6
“Developing the Human Reasoning Power/Computer,” 1983
Audio   1368A/7
“Direct Marketing Today and Its Future,” NYU lecture, 1985
Audio   1368A/8
Speech at Toronto, 1985
Audio   1368A/18
“Kaleidoscope,” WTAE, Pittsburgh, 1989 June 29
Audio   1368A/9
“Adding it All Up,” NYU speech, undated
Audio   1368A/1
“Coming Era of Consumer Demand Marketing,” undated
Audio   1368A/29
"Debate: The Most Important Ingredent in Direct Mail is… Copy? Design? Lists? Proposition?," undated
Audio   1368A/30
Direct Marketers roast Pete Hoke, undated
Audio   1368A/10
“Direct Marketing is a Way of Thinking,” undated
Audio   1368A/31
"Electronic Marketing" - Al Golden and Ray Considine," undated
Audio   1368A/11
“Experts Discuss Multi-Media Direct Marketing,” undated
Audio   1368A/20
Maclear Rum Paradise, undated
Audio   1368A/19
“New York Tomorrow” (KDO), undated
Audio   1368A/32
"Segmenting Markets/Mailing Lists," undated
Audio   1368A/28
"What New Technology in the 70s Will Mean to Your Newsletter," undated
Audio   1368A/33
"What's Going on in Business," undated
Audio   1368A/34-39
Unidentified dictaphone tapes, undated
Access Restrictions: The WHS has no ability to play these tapes.