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Container
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Title
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Series: Publications
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Box
1
Folder
1
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“The Collection,” a talk given by archivist Cindy Knight, together with slides used for illustration, undated
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Box
3
Folder
6
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Account Executive Development Program, 1979
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Box
1
Folder
2
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Altruism in Advertising-Concerning a Literature which Compels, Lord & Thomas, 1911
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Box
5
Folder
1
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American Dairy Association Fact Book, 1970
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Box
1
Folder
3
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Annual reports (True North), 1963, 1965-1966 and 1996
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Box
1
Folder
4
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Blue Streak, Some Observations Mostly about Advertising, by Fairfax Cone, 1973
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Box
1
Folder
5
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FCB Flash and True North Flash, 1995-1997
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Box
1
Folder
6
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Foote, Cone & Belding historical memos by Fairfax Cone, 1955-1957
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Box
1
Folder
7
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From One Person to Another; What Advertising Is All About and How You Go About It, by John E. O'Toole, for FCB people, 1977
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Box
1
Folder
8
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Hidden Causes of Reckless Advertising Waste, 1913
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Box
1
Folder
9
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How Advertising Works: An FCB Strategy Planning Model, 1979
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Box
2
Folder
1
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How to Test Advertising, 1923
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Box
2
Folder
2
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International Newsletter, 1965 May
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Box
2
Folder
3
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Masonry, by Bruce Mason, 1995-1996
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Box
2
Folder
4
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Miscellaneous publications, 1964-1979
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Box
2
Folder
5
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New Blueprint for the 80s, by Norman Brown, 1982
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Box
2
Folder
6
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The New Way in Advertising, by C.C. Hopkins, 1908
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Box
2
Folder
7
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Outdoor Advertising, 1906
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Person to Person video magazine
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VHA 363
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1994 December
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VHA 365
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1995, 1st quarter
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VHA 366
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1995, 2nd quarter
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VHA 367
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1995, 3rd quarter
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VHA 368
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1995, 4th quarter
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VHA 364
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1996, 1st quarter
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Mss 882
Box
3
Folder
4-5
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Printers' Ink series, 1925-1930, undated
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Box
2
Folder
8
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Profiting from Celebrity Presenters, 1978
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Box
2
Folder
9
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Real Salesmanship in Print-Strategy in Advertising, 1911
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Box
2
Folder
10
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Reprints of , 1925-1928 ads
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Box
2
Folder
11
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Scientific Advertising, by Claude Hopkins, reprinted, 1952
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Box
2
Folder
12
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“Shaping our Century,” by Robert J. Koretz, circa 1977
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Box
3
Folder
1
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A Technique for Producing Ideas, by James Webb Young, reprint, 1949
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Box
3
Folder
2
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“This is FCB, a Fact Book,” 1980
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Box
3
Folder
3
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This We Believe; Some Things We Have Learned in Fifty Years From a Billion Dollars' Worth of Advertising Experience, 1955
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