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Container
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Title
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Series: Sales and Marketing Records
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Sales talks, 1922-1924
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Box
29
Folder
1
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Items 1-80
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Box
107
Folder
1
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Items 12; 17; 40; 48; 66; 74-75
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Background sales materials, 1923-1927
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Box
29
Folder
2-3
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Items 81-171
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Box
107
Folder
2
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Item 121
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Box
29
Folder
4
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Background sales materials, 1937-1938
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Sales clinics
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Box
29
Folder
5
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1952
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Box
29
Folder
6
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Speeches, 1955, 1957-1962
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Box
29
Folder
7
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Competitive spending history, 1971-1978
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Box
29
Folder
8
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Five year marketing plan, 1967
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Box
29
Folder
9
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Bridal market, 1981-1983
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Consumer tests
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Box
30
Folder
1
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Appliance product commercials report, 1976
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Box
30
Folder
2
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“Big Dripper” print ads, study of, 1975
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Box
30
Folder
3
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Broiler oven and toaster oven owners, study of, 1974
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Box
30
Folder
4
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Cookware set, study of preferences, 1973
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Box
30
Folder
5
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Drip coffeemakers, advertising tests, 1979
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Box
30
Folder
6
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“Generation” cookware test, market media plan, 1979
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Box
30
Folder
7
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Humidifiers, reaction to commercial, 1976
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Box
30
Folder
8
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“Slo-Cooker Plus,” commercial report, 1979
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Sales summaries
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Box
30
Folder
9-10
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1920 January-1921 December
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Box
30
Folder
11
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1933 November-1935 October
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Box
30
Folder
12
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West Bend Department, 1927 December-1928 December, 1929 December, 1931
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Box
30
Folder
13
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Sales analysis summaries (net sales and shipments), 1933-1941
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Sales analyses
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Box
31
Folder
1-3
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1936-1941, 1951-1952
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Box
32
Folder
1-3
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1953 January-1954 June
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Box
33
Folder
1-3
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1954 July-1955 December
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Box
34
Folder
1-3
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1956 August
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Box
25
Folder
1
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Sales planner, 1957
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Box
35
Folder
2
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“Multi-Core Song Book,” circa 1970s
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Box
35
Folder
3
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“Sales Tips,” 1983
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Sales manuals
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Box
35
Folder
4
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1985-1986
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Box
35
Folder
5
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Total Gym, 1984
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Box
35
Folder
6
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Total Gym, miscellaneous testimonials, 1975-1983
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Box
35
Folder
7
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Ad schedules, 1945-1965
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Box
35
Folder
8
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Advertising and promotion schedules, 1977-1988
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Box
35
Folder
9
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Radio commercials, scripts, circa 1970s
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Box
35
Folder
10
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Print and television commercials, 1984 May-1985 January
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Box
35
Folder
11
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“Full Service Premium Program” (publication), 1960s
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Box
35
Folder
12
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Premium sales kits, 1981-1984, 1988
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Promotional materials
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Box
35
Folder
13-14
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1977-1987
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Box
35
Folder
15
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Bridal registry, 1970
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Box
35
Folder
16
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Press luncheon, coffeemaker, 1972-1973
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Box
36
Folder
1
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Press luncheon, “Slo-Cooker Plus,” 1976 March-June
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Box
36
Folder
2
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Andy Williams, correspondence, 1962 December-1963 January
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Box
36
Folder
3
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Employee exercise equipment offer, 1985
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Box
36
Folder
4
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Employee new products contest, 1985 April-May
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Box
36
Folder
5
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Public relations, Total Gym, 1980-1983
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Press releases
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Box
36
Folder
6
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Major dailies, 1979
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Box
36
Folder
7
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Miscellaneous, 1973, 1978-1979, 1981
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Box
36
Folder
8
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Miscellaneous publicity releases, 1958 December-1969 June
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Box
36
Folder
9
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Newspaper clippings, 1979-1980
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Box
36
Folder
10
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Miscellaneous, 1946-1947
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