Progressive, Inc. Records, 1940-2001

Container Title
Micro 644
Part 1 (Micro 644): Original Collection, 1940-1973
Physical Description: 96 reels of microfilm (35mm) 
Scope and Content Note

Although the Progressive name appeared on the masthead of both the publication owned by the Progressive Publishing Company (1929-1947) and by The Progressive, Inc. (1947- ), this microfilm edition documents only the publishing history of the latter during the editorship of Morris H. Rubin. Even this coverage is somewhat flawed by the fact that the majority of the files dating from 1947 to 1950 were so water-damaged that they had to be destroyed at the time of their donation to the Historical Society.

The Original Collection is comprised of extensive correspondence files together with a limited quantity of reorganizational, circulation, and promotional material; unfortunately only a small number of manuscript articles are included. Despite these limitations, the collection offers good documentation of The Progressive's editorial history during a period when it functioned as an important force within liberal thought.

A complete run of the magazine is available in the Historical Society's library. In addition, issues from December, 1929 through 1947 are available on microfilm from the Society, and issues dating from 1964 are available from University Microfilms, Ann Arbor, Michigan.

The REORGANIZATIONAL MATERIALS, 1947, consist of a small number of press releases, a preliminary statement of editorial purpose, and the magazine's articles of incorporation. Other than this and a few scattered references within the correspondence files, the collection sheds little light on the transfer of ownership and editorial control in 1947 from the La Follette family to the non-stock corporation owned by the magazine's subscribers.

CORRESPONDENCE, 1947-1973, comprises the largest and most useful portion of the papers. In addition to incoming and outgoing letters, the researcher will find a variety of material including occasional drafts of articles, inter-office memoranda, press releases, and supplementary printed material.

The various types of material within the correspondence files relate to all departments of the magazine. From the editorial department there is extensive correspondence with authors which not only concerns editorial matters but which frequently provides further information on the subject of the particular article. While most of the manuscript articles themselves were apparently destroyed prior to donation, the collection includes appraisals of many articles which were submitted to Rubin by the editorial staff. Also of interest is the reader mail which bears occasional evidence of revision for possible publication in the “People's Forum.” Generally written in reply to published articles, this correspondence provides a valuable insight into the concerns of the liberal public during the 1950s, 1960s, and early 1970s.

The best guide to the content of the correspondence is the magazine itself. Like The Progressive, the range of topics to be found within the correspondence includes world and national affairs, national politics, economic and social trends, the media, and the arts. In the 1950s Senator McCarthy was an especially prominent topic in the correspondence. During the next decade the civil rights movement and opposition to the Vietnam conflict occupied an increasingly prominent position within Rubin's editorial focus. Although The Progressive was not indexed by any of the standard bibliographic tools during the period documented by this microfilm collection, the magazine published its own author/subject index after 1961.

The majority of the correspondence focuses on concerns relating to publication of The Progressive, but one can find personal correspondence interfiled throughout the section. The majority of the personal references appear within editorial correspondence in which Rubin had developed close relationships with the writers. But there are, in addition, several discrete files such as those of the Wisconsin Citizens Committee on McCarthy's Record (1951, 1952), the American Civil Liberties Union ( passim ), and the American Friends Service Committee ( passim ) which represent Rubin's outside interests.

In general, the arrangement of the correspondence remains what it was in the office of The Progressive. The files are subdivided by year, and within each year are filed alphabetically and then chronologically for each correspondent. Upon occasion the office staff also utilized organizational affiliations for filing some individuals. Frequent insertion on the microfilm of cross-referencing targets directs the researcher in these cases. At other times the strict yearly division was not adhered to if one or two letters which were part of a substantial exchange overlapped into a second year in which there were no other letters.

For a number of individuals and organizations where the material was of sufficient bulk or interest to the editor, The Progressive staff established “special files.” These files, which are specially targeted and interfiled with the regular correspondence, originally contained material from several years, and it was from the post-1950 special files that the only remaining pre-1950 correspondence was reconstructed. In most cases, the special files are arranged according to the last name of the correspondent but there are a few subject files. These special subject files, which are interfiled alphabetically, are:

1949Rubin European Travel
1950Fairchild-for Senate Committee
1950“People's Forum”
1951Wisconsin Citizens' Committee on McCarthy's Record
1952“People's Forum”
1952Wisconsin Citizens' Committee on McCarthy's Record
1953McCarthy Special Issue
1954McCarthy Special Issue
1956Sid Lens Symposium Article
1956Rubin Russian Travel
1956Rubin Speaking Engagement File
1957Middle Eastern Special Issue
1959Militarism in America Special Issue
1959The Progressive 50th Anniversary Special
1959Rubin Speaking Engagement File
1961Academic Symposium
1961Rubin Latin American Travel
1961Rubin Speaking Engagement File
1962Emancipation Proclamation Special Issue
1962Rubin Travel File
1966Mexican-American Article
1968Eugene McCarthy for President Campaign
1968The Progressive
1968Rubin Personal File
1969Pentagon Special Issue
1970Environmental Special
1970Issue Health Special Issue
1971“GI”
1972Committee for Diversity of the Press
1972The Progressive
1973Committee for Diversity of the Press
1973Oil Special Issue
1973The Progressive

During processing, the papers were extensively weeded to remove the large amounts of routine correspondence which the magazine received. The majority of these discards derived from the advertising, circulation, and promotion departments. Within the editorial department, the weeded correspondence dealt with book reviewing, reprinting, and evaluation of unsolicited manuscripts. The researcher may be assisted in knowing that the discards equaled the filmed material in bulk.

A lengthy index incorporating prominent correspondents in the areas of politics, government, literature, journalism, education, and labor follows the contents list below. This index does not distinguish between incoming and outgoing mail nor does it make any judgment about the extent or importance of the correspondence; it merely notes the existence of such correspondence.

In the areas of politics and government, Rubin's most frequent correspondents were William Benton, Chester Bowles, O. Edmund Clubb, William O. Douglas, William Fulbright, John Kenneth Galbraith, Hubert Humphrey, Robert Kastenmeier, Estes Kefauver, Leon Kayerling, Herbert Lehman, Robert G. Lewis, Eugene McCarthy, George McGovern, Wayne Morse, Gaylord Nelson, Richard Neuberger, Adlai Stevenson, Joseph Rauh, and Norman Thomas.

In journalism and literature, the most frequent correspondents were Carleton Beals, Henry Beston, Herbert Block, Hal Borland, Kay Boyle, Stuart Chase, Irving Dilliard, Julius Duscha, Murray Kempton, Erwin Knoll, Ann Landers, Robert Lasch, Milton Mayer, Karl E. Meyer, Edward P. Morgan, Wilbur Munnecke, Henry Regnery, Richard Schickel, Howard K. Smith, Laurence Stern, James Warburg, and James Wechsler. Among educators, the frequent correspondents were Arthur Bestor, Richard Current, Robert Hutchins, William Neumann, Russell Nye, Arthur Schlesinger, Jr., Fred Rodell, and Charles A. Wright. Sidney Lens was Rubin's most frequent correspondent on labor matters.

The PROMOTION AND CIRCULATION MATERIALS, 1940-1973, include analyses of circulation based on geographic area, cost estimates for promotional campaigns, form letters, published reports to the membership, statements of ownership and circulation filed with the U.S. Post Office, and some miscellaneous memoranda and correspondence.

Reel   1
Frame   1
Series: Organizational Material, 1947
Series: Correspondence, 1947-1973
Reel   1
Frame   25
1947, A-Z
1948
Reel   1
Frame   545
A-M
Reel   2
Frame   1
N-Z
1949
Reel   2
Frame   312
A-F
Reel   3
Frame   1
G-R
Reel   4
Frame   1
S-Z
1950
Reel   4
Frame   210
A-N
Reel   5
Frame   1
O-Z
1951
Reel   5
Frame   307
A-K
Reel   6
L-R
Reel   7
Frame   1
S-T
1952
Reel   7
Frame   744
A
Reel   8
B-G
Reel   9
H-N
Reel   10
O-S
Reel   11
Frame   1
T-Z
1953
Reel   11
Frame   468
A
Reel   12
B-F
Reel   13
G-M
Reel   14
N-U
Reel   15
Frame   1
V-Z
1954
Reel   15
Frame   222
A-B
Reel   16
C-F
Reel   17
G-J
Reel   18
K-M
Reel   19
N-S
Reel   20
Frame   1
T-Z
1955
Reel   20
Frame   571
A-American Cultural Center
Reel   21
American Friends Service Committee-C
Reel   22
D-I
Reel   23
J-M
Reel   24
N-S
Reel   25
Frame   1
T-Z
1956
Reel   25
Frame   484
A-B
Reel   26
C-J
Reel   27
K-P
Reel   28
Q-V
Reel   29
Frame   1
W-Z
1957
Reel   29
Frame   277
A-B
Reel   30
C-G
Reel   31
H-M
Reel   32
N-T
Reel   33
Frame   1
U-Z
1958
Reel   33
Frame   298
A-B
Reel   34
C-G
Reel   35
H-M
Reel   36
N-S
Reel   37
Frame   1
T-Z
1959
Reel   37
Frame   632
A
Reel   38
B-E
Reel   39
F-L
Reel   40
M-Q
Reel   41
R-V
Reel   42
Frame   1
W-Z
1960
Reel   42
Frame   271
A-B
Reel   43
C-H
Reel   44
I-M
Reel   45
N-S
Reel   46
Frame   1
T-Z
1961
Reel   46
Frame   456
A-B
Reel   47
C-G
Reel   48
H-M
Reel   49
N-R
Reel   50
S-Z
1962
Reel   51
A-C
Reel   52
D-G
Reel   53
H-M
Reel   54
N-T
Reel   55
Frame   1
U-Z
1963
Reel   55
Frame   374
A-C
Reel   56
D-J
Reel   57
K-N
Reel   58
O-Z
1964
Reel   59
A-D
Reel   60
E-L
Reel   61
M-S
Reel   62
Frame   1
T-Z
1965
Reel   62
Frame   394
A-C
Reel   63
D-L
Reel   64
M-S
Reel   65
Frame   1
T-Z
1966
Reel   65
Frame   327
A-D
Reel   66
E-N
Reel   67
O-Z
1967
Reel   68
A-F
Reel   69
G-L
Reel   70
M-S
Reel   71
Frame   1
T-Z
1968
Reel   71
Frame   400
A-B
Reel   72
C-K
Reel   73
L-P
Reel   74
Frame   1
Q-Z
1969
Reel   74
Frame   778
A
Reel   75
B-D
Reel   76
E-K
Reel   77
L-R
Reel   78
Frame   1
S-T
1970
Reel   78
Frame   798
A
Reel   79
B-E
Reel   80
F-J
Reel   81
K-M
Reel   82
N-S
Reel   83
Frame   1
T-Z
1971
Reel   83
Frame   481
A-B
Reel   84
C-G
Reel   85
H-L
Reel   86
M-R
Reel   87
Frame   1
S-Z
1972
Reel   87
Frame   869
A
Reel   88
B-D
Reel   89
E-I
Reel   90
J-N
Reel   91
O-V
Reel   92
Frame   1
U-Z
1973
Reel   92
Frame   291
A-C
Reel   93
D-J
Reel   94
K-N
Reel   95
O-S
Reel   96
Frame   1
T-Z
Reel   96
Frame   633
Series: Circulation and Promotional Materials, 1940-1973
Reel   96
Frame   638
Analyses of Distribution, 1952-1970
Reel   96
Frame   648
Cost Analyses, 1958-1973
Reel   96
Frame   732
Form Letters, 1949-1973
Reel   96
Frame   1068
Reports to Membership, 1954-1973
Reel   96
Frame   1084
Statements of Ownership, 1940-1971
Reel   96
Frame   1125
Miscellany, 1950-1973