Series: Visual Materials

Photographs, 1940s-1970s
Note: Includes photographs of milk, cheese, and other dairy production, and meetings of Cooperative members.

Films

It's a Morning Glory Day, 1986
Physical Description: 1 film reel: sound, color; 16 mm 
Note: The movie is composed from still-shot photos with a narrator and music in the background. The movie looks at the past, present, and future of Morning Glory Farms.

1st Strike at Badger, circa 1947
Physical Description: 1 film reel (77 feet): silent, color and black and white; 16 mm 
Note: This film shows the Shawano factory and a strike taking place outside the building. There are images of men picketing with signs saying things like “We can't pay our store bills” and “Dairy unfair to AFL Truck Drivers Local 561.”

[Butter Factory; Milk Can Production], circa 1930s
Physical Description: 1 film reel (198 feet): silent, black and white; 16 mm 
Note: The film features a segment on butter production. It takes the viewer through a step-by-step process. It shows a machine called the “Detroit Roto Stoker.” Then the film moves on to infants on a sled. The film closes with advertising footage with a baby sitting in a high chair holding a can of Badger Consolidated Evaporated Milk.

Self Help Program, 1954
Physical Description: 1 film reel (585 feet): optical sound, black and white; 16 mm 
Note: A panel discussion about the “Self Help Program,” a program designed to help the dairy farmer be more self-reliant and less reliant on federal subsidies. Five prominent men in the dairy farming industry give presentations: Paul Affeldt, president of the Pure Milk Association; Ted Walton, Master State Grange; Jack Kyle – Wisconsin Association of Co-operatives; William C. Eckles – Pure Milk Products; and Harry Wilson, Badger Breeders.

The Agricultural Marketing Act, circa 1949-1953
Physical Description: 1 film reel: optical sound, black and white; 16 mm 
Note: This film is a panel discussion between Governor Gaylord Nelson, William C. Eckles, and Robert G. Lewis. William C. Eckles was the moderator though it appears to be a scripted discussion. The discussion centered around legislation pending in the fall special session that year regarding agriculture including bills 810A and 6575.

The Morning Glory Story, circa 1950s
Physical Description: 1 film reel (710 feet): optical sound, color; 16 mm 
Note: This film is a 1950s marketing scenario involving a man who has recently started working at Morning Glory Farms. He describes the way Morning Glory operates on a day-to-day basis to his wife. The dialogue and images emphasize the modern-ness of the Morning Glory facilities.

[Consolidated Badger Cooperative early years], circa 1930s
Physical Description: 2 film reels: silent, black and white; 16 mm 
Note: Includes shots of Consolidated Badger Co-op activities during the early years of operation. Includes footage of a farmer with cattle, milk pick-up and delivery, processing, testing, and storage of milk.

[Ed Engebretsen interview], circa 1978
Physical Description: 1 film reel (190 feet): sound, color; 16 mm 
Note: An interview with Ed Engebretsen, president of Consolidated Badger Cooperative, on the occasion of his retirement after 37 years.

All Hands Secure
Physical Description: 1 film reel (562 feet): sound, color; 16 mm 
Note: Produced for the Dairy Operating Cooperative. Story of the Fred and Mary Collins family and how they got started in a farming cooperative. The cooperative is used to insure guaranteed markets, realistic profits, a secured income, financial security, and a future in farming for all farmers.

The Economics of Democracy
Physical Description: 1 film reel (990 feet): sound, black and white; 16 mm 
Note: Produced for American Institute of Cooperation with the Nebraska Cooperative Council. A lecture on how businesses work in a free market society. Emphasizes the merits of unregulated competition and argues that government protection of certain industries ultimately hurts the consumer.

The Dairy Challenge and You, 1977
Physical Description: 1 videotape (U-Matic): sound, color; 3/4-inch 
Note: Produced by WBAY-TV.
Fox Valley, Wisconsin, consumers call in to a four-member panel to ask questions about dairying.