In 1927, at the Minnesota State Ice Cream Manufacturers Convention in Minneapolis, Fred
Berg, Hans Johnson, and France E. Kellogg decided to explore the possibility of reorganizing
the Badger Flyers in Wisconsin. Representatives of the Wisconsin Ice Cream Manufacturers
Association and the Wisconsin Ice Cream Supply Men's Association met in Milwaukee during the
Manufacturers' convention in January 1928. After much discussion, it was decided the Badger
Flyers could reorganize and were taken in as associate members, without dues, into the
Wisconsin Association of Ice Cream Manufacturers. The two groups held joint conferences in
Milwaukee every year into the 1950s.
The Badger Flyers represented the interests of the men who traveled the state selling
equipment and supplies needed for the making of ice cream.