A. Gettelman Brewing Company Scrapbooks
1860-1987
- A. Gettelman Brewing Company
UWM Manuscript Collection 107
3.8 cubic ft. (7 boxes)
UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr.
(Map)
The collection consists mainly of newspaper clippings and
photographs documenting the history of Milwaukee's A. Gettelman Brewing Company. The
clippings, which also include articles from various brewing-related publications, document
not only the history of the Gettelman brewery, but also the history of the brewing industry
in Milwaukee and in general. These clippings, which mainly date from the 1950s through the
1960s, include material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing
companies, as well as information about unions and strikes by brewery workers; the beer
lobby and the legal drinking age; beer sales; marketing; and company buyouts. Articles about
prohibition and members of Milwaukee's brewing families are also found in the collection.
The clipping files also contain memoirs and histories, advertising, beer bottle labels and
packaging materials, information about the Froedtert Malt Corp, as well as some Gettelman
family history and miscellaneous items of a more personal nature.
Also included in
the collection are photographs of the Gettelman brewery and the Gettelman family;
individuals and employee celebrations; brewers conventions, conferences, and various
meetings; as well as photographs from a number of outings, including several fishing trips.
Some photographs of the Froedtert Malt Corporation are also included in the
collection.
Photographs identified as "personal" include photographs of Thomas
Gettelman at brewery association and other business functions, hunting and fishing, with his
airplane, as well as several photographs of his family and residence.
English
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