A. Gettelman Brewing Company Scrapbooks, 1860-1987

Summary Information

Title: A. Gettelman Brewing Company Scrapbooks
Inclusive Dates: 1860-1987

  • A. Gettelman Brewing Company
Call Number: UWM Manuscript Collection 107

Quantity: 3.8 cubic ft. (7 boxes)
Archival Location:
UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr. (Map)

The collection consists mainly of newspaper clippings and photographs documenting the history of Milwaukee's A. Gettelman Brewing Company. The clippings, which also include articles from various brewing-related publications, document not only the history of the Gettelman brewery, but also the history of the brewing industry in Milwaukee and in general. These clippings, which mainly date from the 1950s through the 1960s, include material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing companies, as well as information about unions and strikes by brewery workers; the beer lobby and the legal drinking age; beer sales; marketing; and company buyouts. Articles about prohibition and members of Milwaukee's brewing families are also found in the collection. The clipping files also contain memoirs and histories, advertising, beer bottle labels and packaging materials, information about the Froedtert Malt Corp, as well as some Gettelman family history and miscellaneous items of a more personal nature.

Also included in the collection are photographs of the Gettelman brewery and the Gettelman family; individuals and employee celebrations; brewers conventions, conferences, and various meetings; as well as photographs from a number of outings, including several fishing trips. Some photographs of the Froedtert Malt Corporation are also included in the collection.

Photographs identified as "personal" include photographs of Thomas Gettelman at brewery association and other business functions, hunting and fishing, with his airplane, as well as several photographs of his family and residence.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-mil-uwmmss0107
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