Summary Information

Title: Broadcast Advertisers Reports, Inc. Network Reports
Inclusive Dates: 1960-1963

Creator:

• Broadcast Advertisers Reports, Inc.

Call Number: U.S. Mss 172AF

Quantity: 3.6 c.f. (9 archives boxes)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Reports detailing advertising carried by the CBS, NBC, and ABC radio and television networks. Designed to confirm broadcast exposure, the BAR reports identify commercial programs and list the air time devoted to each advertisement

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0172af

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