International Harvester Company Young and Rubicam Motor Truck Advertising Proof Books, 1938-1970

Summary Information

Title: International Harvester Company Young and Rubicam Motor Truck Advertising Proof Books
Inclusive Dates: 1938-1970

Creator:
  • International Harvester Company
Call Number: McCormick Mss 14Z

Quantity: 6.5 c.f. (13 flat boxes and 2 oversize folders)

Repository:
Archival Locations:
Wisconsin Historical Society (Map)

Abstract:
Color and black-and-white advertising proofs for motor trucks manufactured by International Harvester Company. The advertisements were created by the ad agency Young and Rubicam and ran in vocational, trade, and farm publications, popular magazines, and newspapers.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mcc0014z
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