Television Bureau of Advertising Records, 1954-1993

Summary Information

Title: Television Bureau of Advertising Records
Inclusive Dates: 1954-1993

Creator:
  • Television Bureau of Advertising
Call Number: M93-139; M2002-071

Quantity: 13.2 cubic feet and 415 videorecordings

Repository:
Archival Locations:
Wisconsin Historical Society (Map)

Abstract:
Records of the Television Bureau of Advertising (TvB), founded in 1954 by several members of the National Association of Broadcasters as an “independent, autonomous, all-industry advertising bureau.” The collection reflects the bureau's central mission to promote television for advertising purposes, and includes videotapes of approximately 11,000 commercials, primarily produced in the United States, but also in other countries.

Note:

There is a restriction on use of this material; see the Administrative/Restriction Information portion of this finding aid for details.



Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-m93139
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