James O. “Jim” Holmlund was born in Bangor, Wis., on Sept. 6, 1918, to Olaf O. and Ruth Myrtle (Erickson) Holmlund. He attended Luther College in Decorah, IA, from 1936-1940 pursuing a degree in journalism, and then enlisted in the U. S. Army and served in World War II. He served in the North African and Italian campaigns and was awarded the Bronze Star for the Anzio invasion and later a Purple Heart for wounds received from German bombings.
Following World War II, Holmlund joined the Army Reserve where he served until retiring in 1970 with the rank of Lt. Colonel. In 1994, Holmlund was awarded the National ROA’s Ben Franklin Award for Excellence in Journalism. He was a member of the Reserve Officers Association and the Order of The Purple Heart.
He moved to La Crosse, Wis., in 1947, and worked for the La Crosse Tribune as a news reporter from 1948-1968, thereafter establishing his own business, the Independent News and Features where he served as a freelance writer and photographer. Many stories were published in the La Crosse County Countryman newspaper.
In 1948, he married Naomi Nell Roy in Sparta, Wis., and they had a son Peder “Pete” and a daughter Jane Erica together. Holmlund also had a brother Robert, and two sisters, Virginia and Geneva. Holmlund died in La Crosse, Wis., in 2001. He was also active in the First Congregational Church UCC of La Crosse and performed in the church choir.
