The National Gauge and Register Company was founded in Minneapolis, Minnesota and moved to La Crosse, Wisconsin in 1910. This company made parts for the automobile industry. Over time, the company was also known by the names Hans Motor Equipment Company and National Gauge and Equipment Company. In 1929, the Moto-Meter Company took over this business and renamed it Moto-Meter Gauge & Equipment Company. In 1934, this business was purchased by the Electric Auto-Lite Company, assuming that name. The Electric Auto-Lite Company remained in business in La Crosse until 1959.
