Title: Marts & Lundy Records
Inclusive Dates: 1943-1964

Creator:

• Marts & Lundy

Call Number: U.S. Mss 18AF; PH 3936

Quantity: 2.6 c.f. (7 archives boxes) and 10 photographs

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Miscellaneous records of Marts & Lundy, a firm which specializes in fundraising and public relations for philanthropic organizations and institutions. Indexed transcripts of staff conferences, 1945-1964, comprise the bulk of the collection and contain information on international philanthropy and the history and development of the firm. Also present is one box of papers of Arnaud C. Marts, founder and chairman of the board, 1935-1952. These papers consist of a small amount of correspondence and notes on the history of philanthropy, a booklet on Marts' experiences with religious fundraising, and a paper and photographs on the history of Boy Scouting.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-us0018af

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The firm of Marts & Lundy, Inc. was founded in 1926 by Arnaud C. Marts and George E. Lundy, and has been a pioneer in applying business methods to fund raising and publicity for philanthropic institutions. During its first three decades, the firm raised approximately one and a half billion dollars for various non-profit institutions, mainly colleges, universities, and churches, By 1964 its success had allowed the staff to expand to over fifty members and to become known for the publication of books and articles on philanthropy and fund raising. Throughout its existence the underlying theme of the firm has been that “Americans should remember that their greatest advance has always been through voluntary endeavors.”

Access Restrictions

The transcripts may be used only with the written permission of Marts & Lundy.

Acquisition Information

Presented by Arnaud C. Marts, 1960 and January 1963; G.E. Lundy, June 1965; and Louis W. Robey, July 1965. Accession Number: M63-015, M65-195, M65-263

Processing Information

Processed by KG and Eleanor Niermann, May 31, 1972, and by Carolyn J. Mattern, 1991. (The Arnaud C. Marts papers in this collection were originally cataloged separately and were added to this collection in 1991.)

U.S. Mss 18AF Box   1 Folder   1	Articles and Pamphlets, 1943-1958 April, 1962
Box   1 Folder   2	Newsletters, 1963 November-1965 April
	Proceedings of Staff Conferences
Box   1 Folder   3	1945 August 21-24
Box   1 Folder   4	1946 August 20-23
Box   1 Volume   1	1947 August 20-23
Box   2 Volume   2	1948 August 2-4
Box   2 Volume   3	1949 August 1-3
Box   2 Volume   4	1950 July 31-August 2
Box   2 Volume   5	1951 July 30-August 1
Box   3 Volume   6	1952 July 7-9
Box   3 Volume   7	1953 July 13-15
Box   3 Volume   8	1954 July 12-14
Box   4 Volume   9	1955 July 25-28
Box   4 Volume   10	1956 July 16-18
Box   4 Volume   11	1957 July 15-17
Box   5 Volume   12	1958 July 23-25
Box   5 Volume   13	1959 July 1-2
Box   5 Volume   14	1960 June 29-30
Box   6 Folder   1	1961 June 28-30
Box   6 Folder   2	1962 July 24-26
Box   6 Folder   3	1963 July 23-25
Box   6 Folder   4	1964 July 21-23
	Arnaud C. Marts Papers
Box   7 Folder   1	Advertising campaigns, 1932, 1947, undated
Box   7 Folder   2	Boy Scouts, undated
PH 3936	Original prints of Boy Scout Camp, 1910
U.S. Mss 18AF Box   7 Folder   3	Churches
Box   7 Folder   4	Data, Miscellaneous
Box   7 Folder   5	History
Box   7 Folder   6	History-Colleges
Box   7 Folder   7	Notes
Box   7 Folder   8	Recreation
Box   7 Folder   9	Research correspondence
Box   7 Folder   10	Spain