Wisconsin Lottery: Wisconsin Lottery Promotional Materials, 1987-1994, 2000


Summary Information
Title: Wisconsin Lottery: Wisconsin Lottery Promotional Materials
Inclusive Dates: 1987-1994, 2000

Creator:
  • Wisconsin Lottery
Call Number: 2001/017; 2002/128; 2007/095; 2013/164; Audio 1661A; 2015/183

Quantity: 3.5 cubic feet, 9 videorecordings, and 9 tape recordings

Repository:
Archival Locations:
Wisconsin Historical Society (Map)

Abstract:
Materials used in promoting the Wisconsin state lottery, including posters, videotapes of television advertisements, and sound recordings of radio spots. Some of the broadcasts were produced by McDonald Davis and Associates.

Note:

These records have been assigned Series 2739.



Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser02739
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Biography/History

See each Agency's History in the catalog:

Arrangement of the Materials

This collection was received in multiple parts from the donor(s) and is organized into 5 major parts. These materials have not been physically interfiled and researchers might need to consult more than one part to locate similar materials.

Administrative/Restriction Information
Acquisition Information

Accession Number: 2001/017, 2003/133, 2007/095, 2013/164, 2015/183


Contents List
2001/017
Part 1 (2001/017, Audio 1661A/1-7): Original Collection, 1987-1993
Physical Description: 3.0 cubic feet (2 flat boxes), 7 videorecordings, and 7 tape recordings 
Scope and Content Note: Materials used in promoting the Wisconsin state lottery, including posters, videotapes of television advertisements, and sound recordings of radio spots. Some of the broadcasts were produced by McDonald Davis and Associates.
Posters
Medium size posters
1990
Box   1
Double Moo-La
Box   1
Double Play
Box   1
Hot 7s
1991
Box   1
Big Double Moola
Box   1
Black Jack
Box   1
Grand Slam
Box   1
Holiday Doubler
Box   1
Jokers Wild
1992
Box   1
Daily Pick 3
Box   1
Lucky 7
Box   1
State Fair Millionaire
Year unknown
Box   1
Holiday Bonus
Box   1
Powerball
Box   2
Large (oversize) posters
1988
Box   2
Double Cash (2)
Box   2
Instant Cash
Box   2
Match 3
1989
Box   2
Double Feature
Box   2
High Card '90 (2)
Box   2
Money Game (4)
Box   2
Tic Tac Toe
Box   2
Various promotional posters for stores
Box   2
Vegas Money Game (2)
1990
Box   2
$1000 Football
Box   2
Double Moola
Box   2
Double Play
Box   2
Hot 7s
Box   2
Jokers Wild
Box   2
Matching Suit
Box   2
Megabucks (2)
Box   2
Money Game (6)
Box   2
Moola Mania (2)
Box   2
Tic Tac Toe
1991
Box   2
Super Cash (4)
1992
Box   2
Casino Gold
Box   2
Luck of the Draw
1993
Box   2
First Down (2)
Year unknown
Box   2
Holiday Bonus
Box   2
Jokers Wild
Box   2
Tic Tac Toe
Television spots
Video   1
Wisconsin Lottery Megabucks launching, product information and public education - 11 segments, 1989
Video   2
“Drive In” and “Double Feature”
Video   3
“Lucky Bucks” (30 seconds), 1990
Video   4
“Supercash” / by McDonald Davis and Associates (30 and 60 second versions), 1991
Video   5
“Moola Mania,” “Devil Ray,” “Matching Suit,” “Hot 7s,” “Joker's Wild” (Games 20-25)
Video   6
“Super America,” 1990
Video   7
“Super Cash,” 1990
Audio 1661A
Radio spots
1661A/1
Megabucks music (30 and 10 second versions)
1661A/2
“Wisconsin Megabucks”
1661A/3
“Supercash” (60 second version)
1661A/4
Megabuck jackpot awareness
1661A/5
Megabuck music cuts
1661A/6
Powerball music
1661A/7
“Ay Ay” (60 and 30 second versions)
2002/128
Part 2 (2002/128): Additions, 1988-1989
Physical Description: 0.1 cubic feet (1 folder) 
Scope and Content Note: Press kits, including several lottery tickets, 1988-1989.
2007/095
Part 3 (2007/095, Audio 1661A/8-9): Additions, circa 1990
Physical Description: 0.2 cubic feet (1 flat box) and 2 videorecordings 
Scope and Content Note: Small format posters and radio and television spots received with paper records of an investigation of lottery advertising conducted by the Wisconsin Department of Justice. Videos contain segments of various TV spots and audio tapes contain radio spots.
Posters
Box   1
Money Game
Box   1
Matching Suit
Box   1
Double Feature
Box   1
Super Cash
Box   1
Double Cash
Box   1
$1000 Football
Box   1
Tic Tac Toe
Box   1
Megabucks
Audio 1661A
Radio spots
1661A/8
Segment   1-2
Lucky Bucks and Lucky Bucks (Quick Pick)
1661A/9
Segment   1
MegaBonus Time
Segment   2
Love Story
Segment   3
I Won Last Night
2007/095
TV spots
Note: There are 24 segments on Video 1 and 14 segments on Video 2.
Video   1
Segment   1
Match Three
Video   1
Segment   2
Money Game/Three of a King
Video   1
Segment   3
Vegas Moneygame
Video   1
Segment   4
Double Moo-La
Video   1
Segment   5
$1000 Football
Video   1
Segment   6-8
Hot 7s
Video   1
Segment   9
Joker's Wild
Video   1
Segment   10-11
Supercash
Video   1
Segment   12
Megabucks-Infomercial
Video   1
Segment   13
Megabucks-How to
Video   1
Segment   14-16
Megabucks
Video   1
Segment   17
Megabucks
Video   1
Segment   18-19
Megabucks
Video   1
Segment   20-24
Megabucks (short) jackpot announcement
Video   2
Segment   1
Match Three
Video   2
Segment   2
Instant Cash
Video   2
Segment   3
Double Cash
Video   2
Segment   4
Game
Video   2
Segment   5-6
Money Game
Video   2
Segment   7
Double Feature Drive-In
Video   2
Segment   8
Vegas
Video   2
Segment   9
Tic Tac Toe
Video   2
Segment   10
High Card '90
Video   2
Segment   11
Joker's Wild
Video   2
Segment   12
Money Game
Video   2
Segment   13
Double Moo-La
Video   2
Segment   14
Tic Tac Toe
2013/164
Part 4 (2013/164): Additions, 2000
Physical Description: 0.1 cubic feet (1 oversize folder) 
Scope and Content Note: Limited-edition proof portrait of Ray Charles, 2000, signed by artist George Pollard. The print was created for a Wisconsin Lottery promotion “Ray Charles” $2 instant scratch game. Winners were eligible for a trip to see Charles perform, a limited-edition proof, and other Charles merchandise.
2015/183
Part 5 (2015/183): Additions, 1988-1994
Physical Description: 0.1 cubic feet (1 folder) 
Scope and Content Note: Press releases, 1988-1994, of the Wisconsin Lottery.