Title: Wisconsin. Division of Tourism: Cooperative Advertising Records
Inclusive Dates: 1971-1989

Creator:

• Wisconsin. Division of Tourism

Call Number: Series 2622; 1984/082

Quantity: 2.6 c.f. (2 record center cartons and 2 archives boxes); plus additions of 0.6 c.f

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Wisconsin Historical Society (Map)

Abstract:

Records of one of the three advertising programs of the Division of Tourism, the other programs being the image and banner programs. The cooperative advertising program provided state funds to local and regional non-profit organizations to advertise Wisconsin tourism. Included are background and policy papers of the program administrators and William Kidd, secretary of the Department of Business Development; semi-annual applications (probably incomplete) submitted by local organizations; marketing plans containing information about advertising plans and some advertising designs; and reports.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-ser02622

 ↑ Bookmark this ↑

 ↑ Bookmark this ↑

This collection was received in multiple parts from the donor(s) and is organized into 2 major parts. These materials have not been physically interfiled and researchers might need to consult more than one part to locate similar materials.

• Part 1 (Series 2622): Original Collection, 1971-1989
• Part 2 (1984/082): Additions, 1976-1978

Acquisition Information

Accession Number: 1984/082, 1985/059, 1986/154, 1987/130, 1989/082, 1990/068, 1991/020, 1992/061

Series 2622	Part 1 (Series 2622): Original Collection, 1971-1989 Physical Description: 2.6 c.f. (2 record center cartons and 2 archives boxes)
Box   1 Folder   1	File of William Kidd, Secretary of the Department of Business Development, 1975-1979
Box   1 Folder   2-11	General program materials, 1975-1988, undated
	Applications
Box   1 Folder   12-25	1978-1980
Box   2 Folder   1-23	1981-1988
	Marketing plans
Box   2 Folder   24	1980-1981
Box   3 Folder   1-6	1981 (continued)-1989
Box   4 Folder   1-4	Reports, 1973-1982
Box   4 Folder   5	Summary, 1971-1972
1984/082	Part 2 (1984/082): Additions, 1976-1978 Physical Description: 0.6 c.f. (2 archives boxes)  Scope and Content Note: Advertising records, 1976-1978, primarily related to the cooperative advertising program, including allocations, program evaluations, and reports. There are also marketing plans and meeting minutes from the marketing advisory committee.	⇧
Box   1 Folder   1	Banner summaries, 1976-1977
	Cooperative advertising
Box   1 Folder   2-3	Allocations, 1976-1977
Box   1 Folder   4	Canadian
Box   1 Folder   5	Evaluation, 1976-1977
Box   1 Folder   6	Reports, 1976-1977
Box   1 Folder   7	Cost sharing application, Wisconsin Dells, 1976
Box   1 Folder   8	Cramer-Krasselt Company
Box   1 Folder   9-10	Marketing plans, 1977-1978
Box   2 Folder   1	Marketing advisory committee, 1977-1978
Box   2 Folder   2	Request denied
Box   2 Folder   3	Sample print ads