Title: International Harvester Company Print Advertising Proof Books
Inclusive Dates: 1904-1945

Creator:

• International Harvester Company

Call Number: McCormick Mss 17Z

Quantity: 25.1 c.f. (8 record center cartons, 9 archives boxes, and 27 flat boxes)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Bound volumes containing advertising proofs for the company's agricultural equipment and motor truck lines. The advertisements were published in trade journals, farm papers, county weekly newspapers, national magazines, and the international farm press. Also included are some display advertising and draft advertising copy.

Note:

Forms part of the McCormick Collection.

There are no volumes 43, 81, 109-113, or 133.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mcc0017z

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Print advertising proofs for the company's agricultural equipment and motor truck lines. The advertisements were published in U.S. and Canadian trade journals, farm papers, county weekly newspapers, national magazines, and the international farm press. The collection also includes some display advertising and draft advertising copy.

The proofs were originally mounted in bound volumes. The proofs have been removed from the volumes and placed in boxes and folders. The original volume and page order has been retained, however. The volumes are mostly arranged by year and thereafter by type of paper or publication the ads were intended for. These types of publications or advertising venues are usually arranged by farm, trade, class and technical, dealer, display, program and special. However, arrangement changed over the 40 years this collection covers. Some years are arranged by geographical area, type of implement; some years are arranged alphabetically by title of publication (especially grocer and trade class papers); later years are more likely to be arranged by other factors, such as truck, display, to dealers, centennial, Sahara truck, International, McCormick-Deering, and “miscellaneous.” Because the volume contains virtually identical advertisements that were published in several different publications, many of the actual advertisements themselves are duplicates.

Note: There are no volumes 43, 81, 109-113, or 133.

By original volume number. The original volumes are mostly in chronological order, with the exception of volumes 127-132, which cover motor truck advertising between 1926 and 1938.

Acquisition Information

Accession Number: M90-048, M2001-121

McCormick Mss 17Z	1904-1910
Box/Folder   1/1-4 Volume   3	Trade Papers, 1905-1909
	Farm Papers, 1904-1909
Box/Folder   1/5 Volume   3	United States
Box/Folder   1/6 Volume   3	Branch house
Box/Folder   1/7 Volume   3	Canada
Box/Folder   1/8 Volume   3	Texas
	County Weekly Papers, 1909-1910
Box/Folder   1/9 Volume   4	United States
Box/Folder   1/10 Volume   4	Branch house
Box/Folder   1/11 Volume   4	Canada
Box/Folder   1/12 Volume   4	Texas
	1910
	Farm Papers
Box/Folder   1/13 Volume   5	United States
Box/Folder   1/14 Volume   5	Branch house
Box/Folder   1/15 Volume   5	Canada
Box/Folder   1/16 Volume   5	Texas
Box/Folder   1/17 Volume   6	Trade Papers
	1911
Box/Folder   1/18-19 Volume   7	Trade Papers
	Farm Papers
Box/Folder   1/20 Volume   8	United States
Box/Folder   1/21 Volume   8	Branch house
Box/Folder   1/22 Volume   8	Canada
Box/Folder   1/23 Volume   8	Texas
	1912
Box/Folder   2/1-2 Volume   9	Trade Papers
	Farm Papers by Machine
Box/Folder   2/3 Volume   10	Auto wagon
Box/Folder   2/4 Volume   10	Cream separator
Box/Folder   2/5 Volume   10	Corn implements
Box/Folder   2/6 Volume   10	Drills
Box/Folder   2/7 Volume   10	Engines
Box/Folder   2/8 Volume   10	Feed grinders
Box/Folder   2/9 Volume   10	Binders
Box/Folder   2/10 Volume   10	Spreaders
Box/Folder   2/11 Volume   10	Plows
Box/Folder   2/12 Volume   10	Tractors
Box/Folder   2/13 Volume   10	Hay press
Box/Folder   2/14 Volume   10	Wagons
	Farm Papers by Region
Box/Folder   2/15-16 Volume   11	National
Box/Folder   2/17 Volume   11	Western branch house
Box/Folder   2/18 Volume   11	Texas
Box/Folder   2/19 Volume   11	Canada (national)
Box/Folder   2/20 Volume   11	Eastern Canada
Box/Folder   2/21 Volume   11	Western Canada
Box/Folder   2/22-27 Volume   12	[Near duplicate of volume 11]
	Class Ads
Box/Folder   2/28-41 Volume   13	“American Blacksmith” through “Irrigation Age”
Box/Folder   2/42-49 Volume   14	“Manufacturers' News” through “Telephony”
Box/Folder   2/50 Volume   15	Program Special
	Display Advertisements (special copy)
Box/Folder   2/51 Volume   16-17	Auto wagons
Box/Folder   2/52 Volume   16-17	Cream separators
Box/Folder   2/53 Volume   16-17	Corn machines
Box/Folder   2/54 Volume   16-17	Drills and tillage
Box/Folder   2/55 Volume   16-17	Engines
Box/Folder   2/56 Volume   16-17	Hay machines
Box/Folder   3/1 Volume   16-17	Manure spreaders
Box/Folder   3/2 Volume   16-17	Plows
Box/Folder   3/3 Volume   16-17	Sprayers
Box/Folder   3/4 Volume   16-17	Tractors
Box/Folder   3/5 Volume   16-17	Wagons
Box/Folder   3/6 Volume   16-17	Miscellaneous
	1913
Box/Folder   10/1-8 Volume   18-19	Trade Papers
	Farm Papers
Box/Folder   3/7 Volume   20	Local
Box/Folder   3/8 Volume   20	National
Box/Folder   3/9 Volume   20	Western branch houses
Box/Folder   3/10 Volume   20	Texas
Box/Folder   3/11 Volume   20	Arkansas
Box/Folder   3/12 Volume   20	Kentucky
Box/Folder   3/13 Volume   20	Canada
Box/Folder   3/14 Volume   20	Western Canada
Box/Folder   3/15 Folder   20	Eastern Canada
Box/Folder   3/16-24 Volume   21	[Near duplicate of volume 20]
	1913 Fall
Box/Folder   3/25 Volume   22	Foreign language newspapers
Box/Folder   3/26 Volume   22	Local
Box/Folder   3/27 Volume   22	National
Box/Folder   3/28 Volume   22	Western branch houses
Box/Folder   3/29 Volume   22	Texas
Box/Folder   3/30 Volume   22	Kentucky
Box/Folder   3/31 Volume   22	Canada
Box/Folder   3/32 Volume   22	Western Canada
Box/Folder   3/33 Volume   22	Eastern Canada
Box/Folder   3/34-42 Volume   23	[Near duplicate of volume 22]
	Class Paper Ads
Box/Folder   3/43-54 Volume   24	“American Blacksmith” through “House & Garden”
Box/Folder   3/55-68 Volume   25	“Inland Grocer” through “Telephony”
Box/Folder   4/1 Volume   26	Program and Special
	1914
Box/Folder   10/9 Volume   27	Trade Papers
	Farm Papers, Spring
Box/Folder   4/2 Volume   28	National
Box/Folder   4/3 Volume   28	Local
Box/Folder   4/4 Volume   28	Canada
Box/Folder   4/5 Volume   28	Western Canada
Box/Folder   4/6 Volume   28	Eastern Canada
Box/Folder   4/7 Volume   28	Schedule, Fall
Box/Folder   4/8-13 Volume   29	[Possible duplicate of volume 28]
Box/Folder   4/14-27 Volume   30	“Class” Note: Trade Papers.
Box/Folder   4/28 Volume   31	Program and Special
	1915
	Trade Papers
Box/Folder   11/1 Volume   32	Dated
Box/Folder   11/2 Volume   33	Undated
	Farm Papers, Spring
Box/Folder   4/29-32 Volume   34	United States and Canada schedule, Spring, Fall
Box/Folder   4/33-36 Volume   35	[Possible duplicate of volume 34]
Box/Folder   4/37-48 Volume   36	“Class”
Box/Folder   4/49 Volume   37	Programs and special advertising
	1916
	Trade Papers
Box/Folder   11/3 Volume   38	Undated
Box/Folder   12/1 Volume   39	Dated
Box/Folder   4/50 Volume   40	Dated
Box/Folder   5/1-10 Volume   41	Motor and grocer trade
Box/Folder   5/11-15 Volume   42	Class and technical
	1917
	Trade Papers
Box/Folder   12/2-3 Volume   44	1915-1917
	1917
Box/Folder   13/1 Volume   45	Dated
Box/Folder   13/2 Volume   46	Undated
	Farm Papers
Box/Folder   5/16 Volume   47	National
Box/Folder   5/17 Volume   47	Canada
Box/Folder   5/18 Volume   47	Foreign (language) United States
Box/Folder   5/19-21 Volume   48	[Near duplicate of volume 47]
Box/Folder   5/22-28 Volume   49	“Class”
	Miscellaneous Special
Box/Folder   5/29 Volume   50	Program, year book, special copy
Box/Folder   5/30 Volume   50	Metropolitan motor truck
Box/Folder   5/31 Volume   50	Special copy, Farm and College
	1918
Box/Folder   13/3 Volume   51	Trade Papers
Box/Folder   13/32 Volume   52	Farm Papers
Box/Folder   13/33-38 Volume   53	“Class”
	1919
Box/Folder   14/1-3 Volume   54-55	Trade Papers
Box/Folder   5/39-40 Volume   56	Farm Papers
Box/Folder   6/1-6 Volume   57	Class and Technical
	1920
Box/Folder   15/1-2 Volume   58	Miscellaneous press
Box/Folder   15/3 Volume   59	Trade Papers
Box/Folder   6/7-8 Volume   60	Farm Papers
	Class and Technical
Box/Folder   6/9 Volume   61	Beet tools and cane mills
Box/Folder   6/10 Volume   61	Corn machines and grinders
Box/Folder   6/11 Volume   61	Cream separators
Box/Folder   6/12 Volume   61	General
Box/Folder   6/14 Volume   61	Grain drills
Box/Folder   6/15 Volume   61	Harvesting machines
Box/Folder   6/16 Volume   61	Haying machines
Box/Folder   6/17 Volume   61	Manure spreaders
Box/Folder   6/18 Volume   62	Motor trucks
Box/Folder   6/19 Volume   62	P&O tractor plow
Box/Folder   6/20 Volume   62	Tractor
Box/Folder   6/21 Volume   62	Wagon
	1921
	International
Box/Folder   16/1-2 Volume   63	Miscellaneous Note: Press.
Box/Folder   6/22 Volume   64	To dealers
Box/Folder   6/23-24 Volume   65	Farm
Box/Folder   6/25 Volume   66	Class and Technical
	1922
Box/Folder   16/37 Volume   67	McCormick-Deering miscellaneous
Box/Folder   6/26-27 Volume   68-69	Class and Technical
	1923
	McCormick-Deering
Box/Folder   6/28-29 Volume   70	Farm, 1922-1923
Box/Folder   17/2 Volume   71	To dealers
Box/Folder   17/1 Volume   72	Miscellaneous
Box/Folder   7/1 Volume   73	Class and Technical
	1924
Box/Folder   17/3-4 Volume   74	McCormick-Deering miscellaneous
Box/Folder   7/2-3 Volume   75-76	Class (including foreign)
	1925
	McCormick-Deering
Box/Folder   17/3-4 Volume   77	To dealers, 1924-1925
Box/Folder   7/4-5 Volume   78	Farm, 1924-1925
Box/Folder   18/2-3 Volume   79	Miscellaneous
Box/Folder   7/6 Volume   80	Class
	1926
Box/Folder   19/1-3 Volume   82	Trade Papers
Box/Folder   7/8 Volume   83	Trade Papers
Box/Folder   7/7 Volume   84	McCormick special features, 1925-1926 Note: See also volumes 127-132 for truck advertising, 1926-1938.
	1927
	McCormick-Deering
Box/Folder   7/9-10 Volume   85	Farm, 1926-1927
Box/Folder   20/1 Volume   86	To dealers, 1926-1927
Box/Folder   20/2-3 Volume   87	Miscellaeous
Box/Folder   8/1-2 Volume   88-89	Class
	1928
Box/Folder   21/1-2 Volume   90	McCormick-Deering Note: Farm.
Box/Folder   8/3 Volume   91	International Harvester display
Box/Folder   8/4-5 Volume   92-93	Class
Box/Folder   22/1 Volume   94	McCormick-Deering, 1927-1928
	1929
Box/Folder   8/6-8 Volume   95	International Farm, 1928-1929
Box/Folder   22/2-3 Volume   96	International
Box/Folder   23/1 Volume   97	International Harvester display, motor truck and tractor
Box/Folder   8/9 Volume   98	Class and Technical
	1930
Box/Folder   23/2 Volume   99	To dealers, 1929-1930
Box/Folder   23/3-4 Volume   100	Miscellaneous
Box/Folder   8/10-11 Volume   101	Farm
	Miscellaneous
Box/Folder   8/12 Volume   102	A-D
Box/Folder   9/1-2 Volume   103	F-L
Box/Folder   9/3-4 Volume   104	M-T
	1931
Box/Folder   24/1 Volume   105	To dealers, 1930-1931
Box/Folder   24/2-3 Volume   106	Miscellaneous
Box/Folder   25/1 Volume   107	Centennial
Box/Folder   9/5-6 Volume   108	International farm
Box/Folder   25/2-3 Volume   114	Display (M-Z), 1933
	Display, 1934
Box/Folder   25/4 Volume   115	A-Can
Box/Folder   26/1 Volume   115	Cap-F
Box/Folder   26/2-3 Volume   116	G-Z
	Display, 1935
Box/Folder   27/1-2 Volume   117	A-L
Box/Folder   27/3 Volume   118	M-Q
Box/Folder   28/1 Volume   118	R-Z
	Display, 1936
Box/Folder   28/2-3 Volume   119	A-L
Box/Folder   29/1-2 Volume   120	M-Z
	Display, 1937
Box/Folder   29/3 Volume   121	A-Can
Box/Folder   30/1-2 Volume   121	Cap-I
Box/Folder   30/3 Volume   122	L-O
Box/Folder   31/1 Volume   122	P-Z
	Display, 1938
Box/Folder   31/2-3 Volume   123	A-Fa
Box/Folder   32/1 Volume   123	Fi-I
Box/Folder   32/2-3 Volume   124	L-Z
	Display, 1939
Box/Folder   33/1-2 Volume   125	A-I
Box/Folder   34/1-2 Volume   126	L-Z
Box/Folder   34/3 Volume   127	International Motor Truck, 1926-1928
Box/Folder   35/1-2 Volume   127	International Motor Truck, 1926-1928 (continued)
Box/Folder   35/3-4 Volume   128	International Motor Truck, 1929-1930
Box/Folder   36/1-2 Volume   129	National (medium) magazine, 1926-1938
Box/Folder   36/3 Volume   130	National (medium) magazine, 1933-1938
Box/Folder   37/1-2 Volume   131	Sahara truck, newspaper, 1929
Box/Folder   37/3-4 Volume   132	Sahara truck, newspaper, 1929-1930
	Display, 1940
Box/Folder   38/1-3 Volume   134	A-I
Box/Folder   39/1-3 Volume   135	I-Z
	Display, 1941 Note: No volume number
Box   40 Folder   1-3	A-I
Box   41 Folder   1-2	I-Z
	Display, 1942 Note: No volume number
Box   41 Folder   3	A-E
Box   42 Folder   1-3	F-Z
	Display, 1943 Note: No volume number
Box   42 Folder   4	A-C
Box   43 Folder   1	I-Z
	Display, 1944 Note: No volume number
Box   43 Folder   2	A-M
Box   44 Folder   1	N-Z
	Display, 1945 Note: No volume number
Box   44 Folder   2	A-L
Box   44 Folder   3	M-Z