Title: International Harvester Company Young and Rubicam Motor Truck Advertising Proof Books
Inclusive Dates: 1938-1970

Creator:

• International Harvester Company

Call Number: McCormick Mss 14Z

Quantity: 6.5 c.f. (13 flat boxes and 2 oversize folders)

Repository:

Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Color and black-and-white advertising proofs for motor trucks manufactured by International Harvester Company. The advertisements were created by the ad agency Young and Rubicam and ran in vocational, trade, and farm publications, popular magazines, and newspapers.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mcc0014z

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In chronological segments and thereunder by the type of publication in which the advertisements appeared.

Presented by International Truck and Engine Corporation, Warrenville, Illinois, 2001. Accession Number: M2001-146

Oversize Folders   1-2	Oversize Items
Box   1 Folder   1-3	1938 December - 1948 October
	1948 November - 1949 October
Box   1 Folder   4-10	Vocational & Trade
Box   1 Folder   11-12	General Farm and Trade
Box   1 Folder   13	Miscellaneous Newspaper
	1949 November - 1950 October
Box   1 Folder   14-15	Miscellaneous
Box   2 Folder   1-6	Miscellaneous, continued
Box   2 Folder   7	Farm Trade & Farm Magazine
Box   2 Folder   8-13	Vocational & Trade
Box   2 Folder   14	General Magazines
Box   2 Folder   15-16	Newspapers
Box   3 Folder   1	PS and a Program
	1950 November -1951 October
Box   3 Folder   2-8	Vocational Magazines
Box   3 Folder   9-11	Newspapers
Box   3 Folder   12-19	1952 November - 1953 October
Box   4 Folder   1-5	1953 November - 1954 October
Box   4 Folder   6-14	Magazines
	1954 November - 1955 October
Box   4 Folder   15-24	Vocational or Trade
Box   5 Folder   1-2	Farm
Box   5 Folder   3	National
Box   5 Folder   4-9	Newspapers
	1955 November - 1956 October
Box   5 Folder   10-12	Farm
Box   5 Folder   13	National
Box   5 Folder   14-17	Vocational or Trade
Box   6 Folder   1-5	Vocational or Trade, continued
Box   6 Folder   6-8	Newspapers
	1956 November - 1957 October
Box   6 Folder   9-14	Vocational
Box   7 Folder   1-5	Newspapers
Box   7 Folder   6-7	Farm
Box   7 Folder   8	National
Box   7 Folder   9-10	Vocational
Box   7 Folder   11	Newspapers
Box   8 Folder   1-7	1957 November - 1958 October
	1958 November - 1959 October
Box   8 Folder   8-11	Newspaper
Box   8 Folder   12	Farm
Box   8 Folder   13	National
Box   8 Folder   14-19	Vocational
	1959 November - 1960 October
Box   9 Folder   1	National
Box   9 Folder   2-5	Newspapers
Box   9 Folder   6-12	Vocational
Box   9 Folder   13-14	Farm
	1960 November - 1961 October
Box   9 Folder   15-18	Newspapers
Box   9 Folder   19-23	Vocational
Box   10 Folder   1-2	Farm
Box   10 Folder   3	National
	1961 November - 1962 October
Box   10 Folder   4	National
Box   10 Folder   5-6	Farm
Box   10 Folder   7-13	Vocational
Box   10 Folder   14-15	Newspapers
	1962 November - 1963 October
Box   10 Folder   16	Newspapers
Box   10 Folder   17-18	Farm
Box   10 Folder   19-20	National
Box   11 Folder   1-7	Vocational
	1963 November - 1964 October
Box   11 Folder   8	Newspapers
Box   11 Folder   9-17	Vocational
Box   11 Folder   18	Farm
Box   11 Folder   19-20	National
	1965 November - 1966 October
Box   12 Folder   1	National Magazines
Box   12 Folder   2	Farm
Box   12 Folder   3-5	Vocational
	1967
Box   12 Folder   6-8	National
Box   12 Folder   9	Farm
Box   12 Folder   10-13	Vocational
Box   12 Folder   14-15	Newspapers
	1968
Box   12 Folder   16-17	National
Box   12 Folder   18-20	Vocational
Box   12 Folder   21	Farm
	1969
Box   13 Folder   1	National
Box   13 Folder   2-4	Vocational
Box   13 Folder   5	Wall Street Journal
Box   13 Folder   6	Farm
Box   13 Folder   7	Newspapers
	1970
Box   13 Folder   8	Miscellaneous
Box   13 Folder   9	Wall Street Journal
Box   13 Folder   10	Vocational
Box   13 Folder   11	National