Title: Lynn Farnol Files: United Artists Corporation Records, Series 2D
Inclusive Dates: 1940

Creators:

• Farnol, Lynn, 1900-1963
• United Artists Corporation

Call Number: U.S. Mss 99AN/2D

Quantity: 0.4 cubic feet (1 archives box)

Repository:

Housed at the Wisconsin Historical Society, Division of Library, Archives and Museum Collections; owned by the Wisconsin Center for Film & Theater Research

Archival Locations:

Wisconsin Historical Society (Map)

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

Abstract:

Files of Lynn Farnol, director of advertising and publicity, consisting of correspondence, A-K only for January-June 1940. There are letters to and from the media, publishing companies, trade papers, theaters, and film production companies; extensive correspondence with United Artists (UA) branch managers and field agents, along with many inter-office memos, especially to and from UA vice president, G.D. Buckley; and a folder of employment applications. Subjects discussed include advertising budgets for pictures; premieres and other special events; and the solicitation of publicity in newspapers and magazines. Also treated are specific publicity ideas from Farnol and others, coordination of advertising policies with UA producers, and general personnel matters.

Note:

Forms part of the United Artists Corporation collection.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-99an002d

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The file is arranged alphabetically in folders and chronologically within each folder.

Lynn Farnol was Director of Advertising and Publicity for United Artists during 1940. His main responsibility was to supervise the publicity campaigns for pictures released through United Artists.

To that end his duties included establishing advertising budgets for films, developing advertising materials, overseeing the placement of advertising in newspapers and magazines, and supervising the activities of advancement throughout the country. In addition he organized premiers and other special events, set up interviews with stars for the mass media and dealt with employment applications for the department.

The file consists of Farnol's correspondence from January through June of 1940. There are letters to and from the media, publishing companies, trade papers, theaters and film production companies. There is extensive correspondence with United Artists branch managers and field agents, along with many inter-office memos, especially to and from UA vice president, G.D. Buckley. Also included is a folder of employment applications.

Various subjects are discussed in the correspondence, among them advertising budgets for pictures; the organization, and budgets for, special events; and the solicitation of publicity in newspapers and magazines. Also treated are specific publicity ideas from Farnol and others, coordination of advertising policies with UA producers and general personnel matters.

The file is incomplete; only materials from “A” to “K” have survived.

U.S. Mss 99AN/2D Box   1 Folder   1	A
Box   1 Folder   2	Allen, Gertrude Note: United Artists fashion publicity.
Box   1 Folder   3	American Weekly
Box   1 Folder   4	Applications for employment
Box   1 Folder   5	B
Box   1 Folder   6	Buckley, H.D. Note: United Artists Vice-President.
Box   1 Folder   7	C
Box   1 Folder   8	D
Box   1 Folder   9	E
Box   1 Folder   10	F
Box   1 Folder   11	G
Box   1 Folder   12	H
Box   1 Folder   13	I
Box   1 Folder   14	J
Box   1 Folder   15	Jay Emanuel Publications
Box   1 Folder   16	K