Title: A. Gettelman Brewing Company Scrapbooks
Inclusive Dates: 1860-1987

Creator:

• A. Gettelman Brewing Company

Call Number: UWM Manuscript Collection 107

Quantity: 3.8 cubic ft. (7 boxes)
Repository:

University of Wisconsin-Milwaukee Libraries, Archives Department

Archival Location:

UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr. (Map)

Abstract:

The collection consists mainly of newspaper clippings and photographs documenting the history of Milwaukee's A. Gettelman Brewing Company. The clippings, which also include articles from various brewing-related publications, document not only the history of the Gettelman brewery, but also the history of the brewing industry in Milwaukee and in general. These clippings, which mainly date from the 1950s through the 1960s, include material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing companies, as well as information about unions and strikes by brewery workers; the beer lobby and the legal drinking age; beer sales; marketing; and company buyouts. Articles about prohibition and members of Milwaukee's brewing families are also found in the collection. The clipping files also contain memoirs and histories, advertising, beer bottle labels and packaging materials, information about the Froedtert Malt Corp, as well as some Gettelman family history and miscellaneous items of a more personal nature.

Also included in the collection are photographs of the Gettelman brewery and the Gettelman family; individuals and employee celebrations; brewers conventions, conferences, and various meetings; as well as photographs from a number of outings, including several fishing trips. Some photographs of the Froedtert Malt Corporation are also included in the collection.

Photographs identified as "personal" include photographs of Thomas Gettelman at brewery association and other business functions, hunting and fishing, with his airplane, as well as several photographs of his family and residence.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-mil-uwmmss0107

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The A. Gettelman Brewing Company, which was located in Milwaukee, and was founded in 1854. Tom Gettelman, joined the family business in 1936, and served as its last president, from 1954 until the brewery was sold to its neighbor the Miller Brewing Company in 1961. For a detailed history see: Nancy Moore Gettelman, The A. Gettelman Brewing Company: One-Hundred and Seven Years of a Family Brewery in Milwaukee (Milwaukee: Procrustes Press, 1995).

The original scrapbooks have been dismantled. Newspaper clippings have been photocopied and photographs have been removed and are foldered separate from the photocopied clippings. Memoirs, histories, labels and packaging materials are filed with the clippings. Newspaper clippings are located in boxes 1-3; photographs are located in boxes 4-7.

Citation Guide for Primary Sources

Access Restrictions

There are no access restrictions on the materials, and the collection is open to all members of the public in accordance with state law.

Use Restrictions

The researcher assumes full responsibility for conforming with the laws of libel, privacy, and copyright which may be involved in the use of this collection (Wisconsin Statutes 19.21-19.39).

Acquisition Information

Tom and Nancy Moore Gettelman donated the collection to the Archives in April 1997 (accession 1996-042).

Processing Information

Christel T. Maass processed the collection at the Archives from June to August 1997.

Box   1 Folder   1	Clippings, Pre-1933
Box   1 Folder   2	Clippings, 1910-1970s
Box   1 Folder   3	Clippings, 1911-1958
Box   1 Folder   4	Clippings, 1933-1950s
Box   1 Folder   5	Clippings, 1948 Strike
Box   1 Folder   6	Clippings, 1950s Physical Description: Scrapbook
Box   1 Folder   7	Clippings, 1950s Physical Description: Scrapbook
Box   2 Folder   1	Clippings, 1950s-1970s
Box   2 Folder   2	Clippings, 1953 Strike
Box   2 Folder   3	Clippings, January 1956-March 1958
Box   2 Folder   4	Clippings, 1958-1959
Box   3 Folder   2	Clippings, 1960-March 1961
Box   3 Folder   3	Clippings, April 1961-April 1963
Box   3 Folder   4	Clippings, May 1963-October 1964
Box   3 Folder   5	Clippings, November 1964-July 1966
Box   3 Folder   6	Clippings, July 1966-[1967]
Box   3 Folder   7	Clippings, 1980s
Box   3 Folder   8	Clippings, Personal, Vol. 1, [1955 and undated]
Box   3 Folder   9	Clippings, Personal, Vol. 2, [1954, 1957 and undated]
Box   3 Folder   1	Photographs: Exterior office view with workers; Interior office view with workers; and Load of beer barrels pulled by horses, all circa 1880s-1890s Physical Description: Albumen prints
Box   4 Folder   1	Photographs, Business, 1945-1950
Box   4 Folder   2	Photographs, Business, 1964
Box   4 Folder   3	Photographs, Business, undated
Box   4 Folder   4	Photographs, Personal, undated
Box   4 Folder   5	Photographs, Personal, undated
Box   5 Folder   1	Photographs, Business, 1870-1900
Box   5 Folder   2	Photographs, Business, 1907-1912
Box   5 Folder   3	Photographs, Business, 1930-1939
Box   5 Folder   4	Photographs, Business, 1940-1951
Box   5 Folder   5	Photographs, Business, 1952-1955
Box   5 Folder   6	Photographs, Business, 1956-1959
Box   5 Folder   7	Photographs, Business, 1960-1962
Box   5 Folder   8	Photographs, Business, 1963
Box   5 Folder   9	Photographs, Business, 1964-1965
Box   5 Folder   10	Photographs, Business, 1967-1969
Box   5 Folder   11	Photographs, Business, 1970-1971
Box   6 Folder   1	Photographs, Business, undated
Box   6 Folder   2	Photographs, Business, undated
Box   6 Folder   3	Photographs, Business, undated
Box   6 Folder   4	Photographs, Business, undated
Box   6 Folder   5	Photographs, Business, undated
Box   7 Folder   1	Photographs, Personal, 1915-1919
Box   7 Folder   2	Photographs, Personal, 1925-1935
Box   7 Folder   3	Photographs, Personal, 1940-1951
Box   7 Folder   4	Photographs, Personal, 1952-1955
Box   7 Folder   5	Photographs, Personal, 1956-1959
Box   7 Folder   6	Photographs, Personal, 1960-1962
Box   7 Folder   7	Photographs, Personal, 1963
Box   7 Folder   8	Photographs, Personal, 1964
Box   7 Folder   9	Photographs, Personal, 1966
Box   7 Folder   10	Photographs, Personal, 1967-1969
Box   7 Folder   11	Photographs, Personal, undated
Box   7 Folder   12	Photographs, Personal, undated
Box   7 Folder   13	Photographs, Personal, undated