Summary Information
A. Gettelman Brewing Company Scrapbooks 1860-1987
- A. Gettelman Brewing Company
UWM Manuscript Collection 107
3.8 cubic ft. (7 boxes)
UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr. (Map)
The collection consists mainly of newspaper clippings and
photographs documenting the history of Milwaukee's A. Gettelman Brewing Company. The
clippings, which also include articles from various brewing-related publications, document
not only the history of the Gettelman brewery, but also the history of the brewing industry
in Milwaukee and in general. These clippings, which mainly date from the 1950s through the
1960s, include material on the Schlitz, Miller, Pabst, Blatz, and Heileman brewing
companies, as well as information about unions and strikes by brewery workers; the beer
lobby and the legal drinking age; beer sales; marketing; and company buyouts. Articles about
prohibition and members of Milwaukee's brewing families are also found in the collection.
The clipping files also contain memoirs and histories, advertising, beer bottle labels and
packaging materials, information about the Froedtert Malt Corp, as well as some Gettelman
family history and miscellaneous items of a more personal nature.
Also included in
the collection are photographs of the Gettelman brewery and the Gettelman family;
individuals and employee celebrations; brewers conventions, conferences, and various
meetings; as well as photographs from a number of outings, including several fishing trips.
Some photographs of the Froedtert Malt Corporation are also included in the
collection.
Photographs identified as "personal" include photographs of Thomas
Gettelman at brewery association and other business functions, hunting and fishing, with his
airplane, as well as several photographs of his family and residence. English
http://digital.library.wisc.edu/1711.dl/wiarchives.uw-mil-uwmmss0107
Biography/History
The A. Gettelman Brewing Company, which was located in Milwaukee, and was founded in 1854.
Tom Gettelman, joined the family business in 1936, and served as its last president, from
1954 until the brewery was sold to its neighbor the Miller Brewing Company in 1961. For a
detailed history see: Nancy Moore Gettelman, The A. Gettelman Brewing
Company: One-Hundred and Seven Years of a Family Brewery in Milwaukee (Milwaukee:
Procrustes Press, 1995).
Arrangement of the Materials
The original scrapbooks have been dismantled. Newspaper clippings have been photocopied and
photographs have been removed and are foldered separate from the photocopied clippings.
Memoirs, histories, labels and packaging materials are filed with the clippings. Newspaper
clippings are located in boxes 1-3; photographs are located in boxes 4-7.
Preferred Citation
Citation Guide for
Primary Sources
Administrative/Restriction Information
There are no access restrictions on the materials, and the collection is open to all
members of the public in accordance with state law.
The researcher assumes full responsibility for conforming with the laws of libel,
privacy, and copyright which may be involved in the use of this collection (Wisconsin
Statutes 19.21-19.39).
Tom and Nancy Moore Gettelman donated the collection to the Archives in April 1997
(accession 1996-042).
Christel T. Maass processed the collection at the Archives from June to August 1997.
Contents List
Box
1
Folder
1
|
Clippings, Pre-1933
|
|
Box
1
Folder
2
|
Clippings, 1910-1970s
|
|
Box
1
Folder
3
|
Clippings, 1911-1958
|
|
Box
1
Folder
4
|
Clippings, 1933-1950s
|
|
Box
1
Folder
5
|
Clippings, 1948 Strike
|
|
Box
1
Folder
6
|
Clippings, 1950s Scrapbook
|
|
Box
1
Folder
7
|
Clippings, 1950s Scrapbook
|
|
Box
2
Folder
1
|
Clippings, 1950s-1970s
|
|
Box
2
Folder
2
|
Clippings, 1953 Strike
|
|
Box
2
Folder
3
|
Clippings, January 1956-March 1958
|
|
Box
2
Folder
4
|
Clippings, 1958-1959
|
|
Box
3
Folder
2
|
Clippings, 1960-March 1961
|
|
Box
3
Folder
3
|
Clippings, April 1961-April 1963
|
|
Box
3
Folder
4
|
Clippings, May 1963-October 1964
|
|
Box
3
Folder
5
|
Clippings, November 1964-July 1966
|
|
Box
3
Folder
6
|
Clippings, July 1966-[1967]
|
|
Box
3
Folder
7
|
Clippings, 1980s
|
|
Box
3
Folder
8
|
Clippings, Personal, Vol. 1, [1955 and undated]
|
|
Box
3
Folder
9
|
Clippings, Personal, Vol. 2, [1954, 1957 and undated]
|
|
Box
3
Folder
1
|
Photographs: Exterior office view with workers; Interior office view with
workers; and Load of beer barrels pulled by horses, all circa 1880s-1890s Albumen prints
|
|
Box
4
Folder
1
|
Photographs, Business, 1945-1950
|
|
Box
4
Folder
2
|
Photographs, Business, 1964
|
|
Box
4
Folder
3
|
Photographs, Business, undated
|
|
Box
4
Folder
4
|
Photographs, Personal, undated
|
|
Box
4
Folder
5
|
Photographs, Personal, undated
|
|
Box
5
Folder
1
|
Photographs, Business, 1870-1900
|
|
Box
5
Folder
2
|
Photographs, Business, 1907-1912
|
|
Box
5
Folder
3
|
Photographs, Business, 1930-1939
|
|
Box
5
Folder
4
|
Photographs, Business, 1940-1951
|
|
Box
5
Folder
5
|
Photographs, Business, 1952-1955
|
|
Box
5
Folder
6
|
Photographs, Business, 1956-1959
|
|
Box
5
Folder
7
|
Photographs, Business, 1960-1962
|
|
Box
5
Folder
8
|
Photographs, Business, 1963
|
|
Box
5
Folder
9
|
Photographs, Business, 1964-1965
|
|
Box
5
Folder
10
|
Photographs, Business, 1967-1969
|
|
Box
5
Folder
11
|
Photographs, Business, 1970-1971
|
|
Box
6
Folder
1
|
Photographs, Business, undated
|
|
Box
6
Folder
2
|
Photographs, Business, undated
|
|
Box
6
Folder
3
|
Photographs, Business, undated
|
|
Box
6
Folder
4
|
Photographs, Business, undated
|
|
Box
6
Folder
5
|
Photographs, Business, undated
|
|
Box
7
Folder
1
|
Photographs, Personal, 1915-1919
|
|
Box
7
Folder
2
|
Photographs, Personal, 1925-1935
|
|
Box
7
Folder
3
|
Photographs, Personal, 1940-1951
|
|
Box
7
Folder
4
|
Photographs, Personal, 1952-1955
|
|
Box
7
Folder
5
|
Photographs, Personal, 1956-1959
|
|
Box
7
Folder
6
|
Photographs, Personal, 1960-1962
|
|
Box
7
Folder
7
|
Photographs, Personal, 1963
|
|
Box
7
Folder
8
|
Photographs, Personal, 1964
|
|
Box
7
Folder
9
|
Photographs, Personal, 1966
|
|
Box
7
Folder
10
|
Photographs, Personal, 1967-1969
|
|
Box
7
Folder
11
|
Photographs, Personal, undated
|
|
Box
7
Folder
12
|
Photographs, Personal, undated
|
|
Box
7
Folder
13
|
Photographs, Personal, undated
|
|
|