Milwaukee and Vicinity View-Master Collection, circa 1960s-1970s
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Summary Information
Title: Milwaukee and Vicinity View-Master Collection
Inclusive Dates: circa 1960s-1970s

Creator:
  • unknown
Call Number: Milwaukee Historic Photo Collection 30

Quantity: 0.2 cubic ft. (1 box)

Repository:
Milwaukee Public Library, Frank P. Zeidler Room

Archival Location:
Milwaukee Public Library (Map)

Abstract:
A collection of stereo images of four View-Master series showing the Milwaukee area and Wisconsin. Also included with the collection is a View-Master viewer.

Note:

To request materials from this collection, create/login to your Special Collections Account.



Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.mwpl-mhpc0030
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Biography/History

The first View-Master was unveiled at the 1939 World’s Fair in New York and was sold by Sawyer’s, Inc. A single View-Master reel holds 14 film transparencies in 7 pairs, creating 7 stereoscopic images. The transparencies from each pair are viewed simultaneously by each eye and simulate binocular depth perception. Originally intended as an alternative to the scenic postcard, it rapidly gained in popularity. To date, there have been about 25 different viewer models and over 1.5 billion copies of reels. The View-Master was inducted into the National Toy Hall of Fame in 1999.

Scope and Content Note

The collection contains four View-Master series relating to the Milwaukee area and Wisconsin in general. The series are from the 1960s and 1970s and are in color. Three of the four series contain the original envelope, booklet, and three reels. The Milwaukee County Zoo series is missing the booklet. Each reel contains seven stereoscopic images for a total of 21 images in each series. The collection was at one time housed with multiple items in plastic sleeves. They have since been replaced in individual paper envelopes. The collection also contains a View-Master viewer.

Arrangement of the Materials

The collection is in no discernible order.

Preferred Citation

Milwaukee and Vicinity View-Master Collection, circa 1960s-1970s, Collection 30. Milwaukee Historic Photo Archives, Milwaukee Public Library, Milwaukee, Wisconsin.

Related Material in the Milwaukee Public Library
Administrative/Restriction Information
Access Restrictions

There are no access restrictions on the materials. The collection is open to all in accordance with state law. The public may view collections from the Milwaukee Historic Photo Archives by appointment at the Central Library. To request an in-person appointment, create/login to your Special Collections Account. If you have any questions, please contact the Archives and Special Collections Department at mplarchives@milwaukee.gov.


Use Restrictions

The researcher assumes full responsibility for conforming with the laws of libel, privacy, and copyright which may be involved in the use of this collection (Wisconsin Statutes 19.21-19.39).


Acquisition Information

Donation information is currently unavailable. Materials accessioned as a Historic Photo Collection.


Processing Information

Processed by Brian Williams-Van Klooster, Photo Librarian, June 2006. Additional processing by Rose Fortier, Historic Photo Librarian, May 2010.


Contents List
Box   1
Folder   1-5
Old-Time Circus Train Parade, circa 1967-1968
Box   1
Folder   6-9
Milwaukee County Zoo, 1973
Box   1
Folder   10-14
Wisconsin: The Badger State, circa 1967-1968
Box   1
Folder   15-19
Milwaukee County and Horticultural Conservatory, 1970