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Summary Information
American Research Bureau Television Reports 1954-1955
U.S. Mss 171AF
2.0 c.f. (5 archives boxes)
Wisconsin Historical Society (Map)
Monthly reports which measured television audiences in selected cities throughout the United States. The reports supply ratings gathered from viewer diaries and include information on the number of sets in use, viewers per set, and composition of the audience. Also included are occasional special reports commissioned by individual television stations. English
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