Summary Information

Title: Prime Manufacturing Company Records
Inclusive Dates: 1933-1947

Creator:

• Prime Manufacturing Company (Milwaukee, Wis.)

Call Number: Milwaukee Mss 109

Quantity: 1.4 c.f. (4 archives boxes)

Repository:

Housed at the University of Wisconsin-Milwaukee Libraries’ Archives Department / Milwaukee Area Research Center; owned by the Wisconsin Historical Society, Division of Library, Archives, and Museum Collections

Archival Locations:

COLLECTION MAY BE STORED OFF-SITE: see catalog entry to request materials and for additional information.

UW-Milwaukee Libraries, Archives / Milwaukee Area Research Ctr. (Map)

Abstract:

Records of the Prime Manufacturing Company, Milwaukee, Wisconsin, a company involved in the manufacture of railroad supplies and the Prime Electric Fence Controller (originally known as the Gengler Electric Fence). The records document the electric fence division of the company, primarily from 1934 to 1942. They mainly consist of advertising and sales promotional literature such as catalogs, circulars, bulletins, newsletters, a ready-reference encyclopedia, and a merchandising program. Advertising layouts are also included. The incoming correspondence, primarily from 1935-1939, deals with consumer reaction to the product. Sales records include sales literature for dealers, price lists, and consumer surveys. Informational files on electric fences, their safety and use for various animals, and an Underwriters' Laboratory study of the Prime Fence Controller complete the collection.

Language: English

URL to cite for this finding aid: http://digital.library.wisc.edu/1711.dl/wiarchives.uw-whs-mil00109

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