Videotapes
Use Restrictions: TvB does not own copyright to the television commercials. The videorecordings are a study collection for use at the State Historical Society only. No reproductions can be made of tapes in this collection.
Arrangement of the Materials: The 415 videotapes (3/4-inch U-Matic masters) have been transferred to 93 VHS user copies. The inventory is arranged alphabetically by subject. For listings of individual commercials on each tape, see related manuscript material.
Scope and Content Note: These tapes document the development of television advertising, including both production and marketing technique: during the time period when television as a medium became a powerful force in the United States. Included are a wide variety of advertisements for various products, industries, and professions including: appliances, automobiles, department stores, farm equipment, funeral homes, furs, grocery stores, hardware and home improvement, legal services, political advertising, public utilities, and tourism. In addition, these commercials provide insight into the changing roles of women, children, minorities and ethnic groups from the 1950s through the 1980s. Commercials nominated for various advertising awards, such as the Bureau's Sales Advisory Committee (SAC) and the Clios, are also included in this collection.

Ad Club Award winners

Ad Week best spots

ANA (Association of National Advertisers)/AMC

Appliances
Note: See also VHA 318: Local commercials #2 and VHA 321: Various subjects #2.

Arts (theaters, plays, libraries)

Associations
Scope and Content Note: Associations pertaining to: Florida Grapefruit Growers, nuclear power, Washington apples, amendment 23, NEA, Iowa Bankers Association, Republic Steel, AFSCME, American Dairy Association, railroads, Ohio Travel, Savings & Loan Foundation.

Australian

Automobiles/Dealers #1
Note: See also VHA 318: Local commercials #2, VHA 304: Sac commercials #1-4, and VHA 320: Various subjects #1.

Automobiles/Dealers #2

Automobiles/Dealers #3

Automobiles/Dealers #4

Automobiles/Dealers #5

Automobiles/Dealers #6

Automobiles/Dealers #7

Automobiles/Dealers #8

Automobiles/Dealers #9

Automobiles/Dealers #10

Beauty shops

Blockbuster Video

Boating

Book and gift shops

Buses

Cameras

Cannes winners

Children's products

Chiropractors

Christmas Retail #1
Note: See also VHA 304: SAC commercials #1-4.

Christmas retail #2

Clio awards

Computers

Convenience stores

Corporate

Cosmetics

Dairy

Dentists

Drug stores

Drug stores

Dry cleaners

Energy crisis

Fabrics

Farm equipment

Fashion #1
Note: See also VHA 318: Local commercials #2, and VHA 304: SAC commercials #1-4.

Fashion #2

Father/Mother's Day

Financial/Banking institutions #1.
Note: See also VHA 318: Local commercials #2.

Financial/Banking institutions #2.

Florists

4 A's presentation

Funeral homes

Furniture #1
Note: See also VHA 318: Local commercials #2, and VHA 304: SAC commercials #1-4.

Furniture #2

Furniture #3

Furs

Health
Note: See also VHA 304: SAC commercials #1-4.

Health

Hobbies

Home center

Home improvement #1
Note: See also VHA 304: SAC commercials #1-4, and VHA 320: Various subjects #1.

Home improvement #2

Home improvement #3

Humor

Humor

Humor

IBA Awards
Note: See also VHA 332: Various subjects #12.

INPA Winners
Note: See also VHA 333: Various subjects #13.

Insurance
Note: See also VHA 320: Various subjects #1.

International
Note: See also VHA 339: Various subjects #15.

Issue advertising #1
Note: See also VHA 322: Various subjects #4, VHA 326: Various subjects #7, and VHA 328: Various subjects #8.

Issue advertising #2

Issue advertising #3

Jewelry

Legal services

Local commercial #1
Note: Commercial pertaining to retail, auto, furniture, radio, hospital, corporate (steel, electric companies), and food.

Local commercials #2
Scope and Content Note: Commercials pertaining to Los Angeles Market plus shoes, carpet, retail, hospitals, PSAs for cities, lumber, utility, banks, furniture, appliances, radio, malls, and restaurants.

Low budget
Scope and Content Note: Various commercials selling insurance, clothes, lumber, mobile homes, cars, flying lessons, ski equipment, and paint.

Men's wear
Note: See also VHA 318: Local commercials #2, VHA 290 - VHA 323 Retail, VHA 329 Various subjects (S&K Menswear).

Mobile homes

Newspaper
Note: See also VHA 304: SAC commercials #1-4, and VHA 329: Various subjects (INPA winners).

Newspaper
Note: See also VHA 333: Various subjects.

1950s/1960s
Note: See also VHA 336.

Outstanding commercials #1
Note: See also VHA 321: Various subjects (humor).

Outstanding commercials #2

Outstanding commercials (no #)

Pepsi

Pets

Piano/Organ

Planes

Political
Note: See also VHA 331: Various subjects.

Racetracks

Radio

Real Estate #1
Note: See also VHA 304: SAC commercials #1-4.

Real Estate #2

Recruitment
Scope and Content Note: Pertaining to nuns, carpenters, Kaiser Aluminum, First Wisconsin Bank, shipyards, realty, fast food, aerospace, machinists, police, and computers.

Restaurant
Note: See also VHA 318: Local commercials #2, VHA 304: SAC commercials #1-4, and VHA 321: Various subjects #2.

Retail #1
Note: See also VHA 318: Local commercials #2, abd VHA 304: SAC commercials #1-4.

Retail #2

Retail #3

Retail #4

Retail #5

Retail #6

Retail #7

Retail #8

Retail #9

Retail #10

Retail #11

Retail #12

Retail #13

SAC commercials #1
Scope and Content Note: Variety of commercials: music stores, auto dealers, retail, optical, shoes, tires, malls, mobile homes, restaurants, cancer treatment, and newspaper.

SAC commercials #2

SAC commercials #3

SAC commercials #4

Savings and loan

Schools and colleges

Shoe stores
Note: See also VHA 318: Local commercials #2.

Shopping centers

Spanish

Specialty stores

Sports

State of Our Art
Scope and Content Note: A compilation of a variety of commercials.

Stereos

Supermarket #1
Note: See also VHA 318: Local commercials #2, and VHA 320: Various subjects #1.

Supermarkets #2

Tires
Note: See also VHA 304: SAC commercials #1-4.

Tourism #1
Note: See also VHA 318: Local commercials #2.

Tourism #2

Tourism #3

Toy stores

Utilities #1
Note: See also VHA 318: Local commercials #2.

Utilities #2

Utilities #3

Various subjects #1

Various subjects #2

Various subjects #3

Various subjects #4

Various subjects #5

Various subjects #6

Various subjects #7

Various subjects #8

Various subjects #9

Various subjects #10

Various subjects #11

Various subjects #12

Various subjects #13

Various subjects #14

Various subjects #15

Veterinarians

Video stores
Note: See also VHA 329: Various subjects.

Weekend advertising (from Television Bureau of Advertising)