Bruce Barton Papers, 1881-1967

Container Title
Subseries: Speeches
Box   135-138
1921-1957, 1961
Audio 605A/1
Recorded talk by Barton to bread salesmen, 1930
Scope and Content Note: Recounts his first ventures as a salesman, rules for good salesmanship, and the change from seller-oriented to customer-oriented advertising. Original: Disc 30A.